Courses that focus on optimizing and scaling lifecycle marketing programs, including methods to secure buy-in, execute successful campaigns, overhaul and enhance lifecycle marketing maps, identify gaps, prioritize high impact areas, understand what a successful lifecycle program looks like, scale up lifecycle programs, learn from best-in-class examples, design lifecycle campaigns, and optimize programs on an ongoing basis. Also includes learning about marketing automation, integrating with ESPs, evaluating toolkits, and prioritizing different areas of lifecycle marketing. Suitable for beginners and those looking to dive deeper into different areas of lifecycle marketing, activation, and retention.