Creating lovable email programs is a much more complex problem to solve than regular email campaigns and flows.

There are many scenarios to consider to ensure your program has real legs and is not simply a soft echo of your core product experience but adds true incremental value.

The most thoughtful email programs are perceived as product features (not marketing fluff) and can improve retention, engagement, and monetization. Not to mention overall product sentiment.

After taking this course, you will be able to make a truly informed decision on how to choose your north start 'why' and what the actual lift will likely be. Not just to get the program off the ground, but to maintain it over the long haul if it truly is successful.

You will also learn what an email is capable of from a personalization and dynamic content standpoint. Grammarly Insights, for example, is mostly automated but has over 56 possible live-text scenarios over the course of 8 weeks. Not to mention various content rules based on which user persona is receiving the email. I will walk you through backend and front-end decisions.

Many brands want a personalized digest similar to the one we shipped at Grammarly (nearly 10 years ago) and either underestimate the lift and/or underdevelop their MVP.

I'll share frameworks for strategy, insights on development cycles, & discuss potential impact. I'll also detail the front-end and back-end realities.

This course will be useful—not just for CRM & Retention folks—but also for x-funtional partners on the product, data & technical side.

Building a versatile and impactful email program is not for the faint of heart, but if you are passionate about creating something wonderful, the TLC will be worth it.

The bottom line is that you must set a high bar to build world-class product experiences your customers will love. I can offer a reality check before you go down this road.