Growth Modeling for Marketing Leaders
4.9
(7 ratings)
4 Weeks
·Cohort-based Course
Getting buy-in starts with a growth model. Learn how to build and use your model to set marketing strategy, navigate tradeoffs, and hit goal
Growth Modeling for Marketing Leaders
4.9
(7 ratings)
4 Weeks
·Cohort-based Course
Getting buy-in starts with a growth model. Learn how to build and use your model to set marketing strategy, navigate tradeoffs, and hit goal
Previously at
Course overview
Become a more effective and confident marketing leader
As a marketer, you likely started out focusing on one channel or marketing discipline. You were given a pool of resources (money, creative resources, time) and tasked with maximizing the return of those resources.
As you've advanced in your career, you need to make tradeoffs across a larger pool of resources & need to persuasively communicate the "why" behind those tradeoffs to the rest of the organization.
In this course, you will learn how to build a bottoms-up growth model and use it to make smarter tradeoffs, solicit stakeholder input, and ultimately get buy-in on your plans.
Note: If you are newer to spreadsheets, bonus sessions to learn the basics.
Who is this for
01
Senior Managers or Directors who own one channel or function and want to make the leap to managing multiple
02
New or aspiring Heads of Marketing who need support prioritizing marketing tactics, making tradeoffs, and getting buy-in from a CEO/Founder
03
Brand, Content, or Product Marketing Leaders who are looking for a crash course in quantitative skills and the language of "growth"
What you'll get out of this course
Gain quantitative skills to help you set goals & strategy with confidence
- Build a bottoms-up growth model covering acquisition, retention & monetization
- Understand how different marketing levers impact financial goals
- Learn everything you need to know about managing a model in Google Sheets
Learn how to get buy-in on your marketing strategy
- Develop expertise in scenario modeling
- Learn how to use scenarios for more effective stakeholder engagement and consensus-building
Create an actionable marketing strategy, plan & goals
- Craft a focused and impactful marketing strategy that effectively guides your team's efforts and resources
- Walk away with tactical changes you can apply to your own work right away
Improve your ability to hold others accountable
- Establish a rigorous operating cadence to drive accountability and consistently achieve planned objectives
- Learn about best practices applicable across companies of all sizes
This course includes
8 interactive live sessions
Lifetime access to course materials
15 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Growth Modeling for Marketing Leaders
Course syllabus
Bonus
Modules
- Google Sheets Crash CourseGoogle Sheets Crash Course3 Lessons
4.9
(7 ratings)
What students are saying
Meet your instructor
Libby Weissman
Hi, I'm Libby. I'm a former marketing leader turned advisor & consultant. I am a deeply curious & analytical systems-thinker who excels at balancing art with science.
Over the past decade, I have fueled my insatiable appetite to try & learn new things by working across several categories, business models, and audiences. Some highlights include leading the Caviar marketing team through the DoorDash acquisition & COVID-19 pandemic and building marketing from scratch at Realm, scaling from 0 to 50k customers.
Why I built this course
I've taught this skillset to numerous marketers and have seen firsthand how it has made them more effective leaders & unlocked new career opportunities. Before pivoting into marketing, I build a foundational quantitative & analytical skillset working as a management consultant at BCG and a General Manager at Caviar. As I worked with & managed various marketers, I noticed they lacked exposure to this skillset, making it difficult for them to get buy-in from stakeholders in finance, sales, and operations and to prioritize where they spent their time.
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Growth Modeling for Marketing Leaders
Course schedule
1.5-3 hours a week
5 Live Classes
Friday 12-1pm ET
- Presentation with Libby
- Q&A and group discussion
Video Lessons on Google Sheets
Optional additional content for students who are less familiar with Google Sheets
Weekly Projects
1-2 hours per week
Students are encouraged to work through practical applications of what is covered in the weekly session
Optional Office Hours
Thursday 5-6pm
- AMAs with Libby
- Peer networking opportunities
- 1:1 input on projects
Sample Bottoms-Up Acquisition Growth Model
This is a real example of an acquisition model I used as a VP Marketing.
Finance often models acquisition in very simple terms (for example: budget divided by CAC or traffic x CVR). As a marketing leader, building your own bottoms-up model helps you to figure out what inputs to focus on, where to direct your team's time, and navigate making tradeoffs.
In the Growth Modeling & Other Quant Skills course we'll build a version of this for your company, and tie it together with retention & monetization models to give you a full picture of your P&L.
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you