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Growth Modeling & Other Quant Skills for Marketing Leaders

4 Weeks

·

Cohort-based Course

Getting buy-in starts with a growth model. Learn how to build & use your model to set marketing strategy, navigate tradeoffs, and hit goals.

Previously at

DoorDash
Square
Realm
Pandora
Boston Consulting Group (BCG)

Course overview

Become a more effective & confident marketing leader

As a marketer, you likely started out focusing on one channel or marketing discipline. You were given a pool of resources (money, creative resources, time) and tasked with maximizing the return of those resources.


As you've advanced in your career, you need to make tradeoffs across a larger pool of resources & need to persuasively communicate the "why" behind those tradeoffs to the rest of the organization.


In this course, you will learn how to build a bottoms-up growth model and use it to make smarter tradeoffs, solicit stakeholder input, and ultimately get buy-in on your plans.


Note: If you are new to spreadsheets, you can join FREE bonus sessions to learn the basics.

Who is this for

01

Senior Managers or Directors who own one channel or function and want to make the leap to managing multiple

02

New or aspiring Heads of Marketing who need support prioritizing marketing tactics, making tradeoffs, and getting buy-in from a CEO/Founder

03

Brand, Content, or Product Marketing Leaders who are looking for a crash course in quantitative skills and the language of "growth"

What you'll get out of this course

Gain quantitative skills to help you set goals & strategy with confidence
  • Build a bottoms-up growth model covering acquisition, retention & monetization
  • Understand how different marketing levers impact financial goals
  • Learn everything you need to know about managing a model in Google Sheets
Learn how to get buy-in on your marketing strategy
  • Develop expertise in scenario modeling
  • Learn how to use scenarios for more effective stakeholder engagement and consensus-building
Create an actionable marketing strategy, plan & goals
  • Craft a focused and impactful marketing strategy that effectively guides your team's efforts and resources
  • Walk away with tactical changes you can apply to your own work right away
Improve your ability to hold others accountable
  • Establish a rigorous operating cadence to drive accountability and consistently achieve planned objectives
  • Learn about best practices applicable across companies of all sizes

This course includes

8 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Bonus

    Modules

    • Google Sheets Crash Course

      If you're newer to Google Sheets or looking for a refresher, watch this bonus Module for an overview of navigating Sheets, editing & formatting, most used formulas & troubleshooting your model

What people are saying

        I was very intimidated by spreadsheets. But Libby taught me the technical skills and gave me the confidence to link marketing tactics to our business goals. It’s a game-changer for any marketing leader!
Katie Rolnick

Katie Rolnick

Senior Product Marketing Manager, ZocDoc
        With Libby’s guidance and technical skills, I was able to transform my plethora of ideas into a coherent plan that was successfully presented to our board of directors.
Kendall Stempel

Kendall Stempel

Head of Marketing, DocStation
        Libby’s coaching & structured thinking skills were key in helping me build a more accountable and goal-oriented marketing team.
Andrea Zielinski

Andrea Zielinski

Director Consumer Retention Marketing, DoorDash
        Libby teaches a masterclass in crafting focused, effective, data-driven marketing strategies. She transformed how I guide my team's efforts.
Grace Maisey

Grace Maisey

Senior Director Lifecycle & Product Marketing, Alma
        Libby taught me how to build & use models to get buy-in on my strategies. Now, I'm better at engaging stakeholders and building consensus. A must for marketers.
Katie Gilkeson

Katie Gilkeson

Senior Manager Retention Marketing, DoorDash

Meet your instructor

Libby Weissman

Libby Weissman

Hi, I'm Libby. I'm a former marketing leader turned advisor & consultant. I am a deeply curious & analytical systems-thinker who excels at balancing art with science.


Over the past decade, I have fueled my insatiable appetite to try & learn new things by working across several categories, business models, and audiences. Some highlights include leading the Caviar marketing team through the DoorDash acquisition & COVID-19 pandemic and building marketing from scratch at Realm, scaling from 0 to 50k customers.



Why I built this course

I've taught this skillset to numerous marketers and have seen firsthand how it has made them more effective leaders & unlocked new career opportunities. Before pivoting into marketing, I build a foundational quantitative & analytical skillset working as a management consultant at BCG and a General Manager at Caviar. As I worked with & managed various marketers, I noticed they lacked exposure to this skillset, making it difficult for them to get buy-in from stakeholders in finance, sales, and operations and to prioritize where they spent their time.

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Course schedule

1.5-3 hours a week
  • 4 Weekly Workshops on Fridays

    12-1pm ET

    • Presentation with Libby
    • Q&A and group discussion


  • Bonus Google Sheets Deep Dive

    Optional additional live session for students who are less familiar with Google Sheets

  • Weekly Projects

    1-2 hours per week

    Students are encouraged to work through practical applications of what is covered in the weekly session

  • Optional Office Hours

    Hosted weekly

    • AMAs with Libby
    • Peer networking opportunities
    • 1:1 input on projects
Free resource

Sample Bottoms-Up Acquisition Growth Model

This is a real example of an acquisition model I used as a VP Marketing.


Finance often models acquisition in very simple terms (for example: budget divided by CAC or traffic x CVR). As a marketing leader, building your own bottoms-up model helps you to figure out what inputs to focus on, where to direct your team's time, and navigate making tradeoffs.


In the Growth Modeling & Other Quant Skills course we'll build a version of this for your company, and tie it together with retention & monetization models to give you a full picture of your P&L.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Growth Modeling & Other Quant Skills for Marketing Leaders

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