Dino founded The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas.

The Barber Shop work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Sky, Triumph, Mayo Clinics and Parkinson’s UK.

Dino is also Co-Chair of CAN (Conscious Advertising Network), an NED for MGOMD and is also a board member of the UK Effies, Marketing Society and a Trustee for the Brixton Finishing School.

In 2023 Dino was recognised as a Top 10 Media Planner by Campaign, for the 6th year, an industry 40 over 40, a Marketing Society Fellow and was added to the Campaign A-list in 2024. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.

Dino was one of the first investors in Lee Henshaw's company Into-it.

Lee brings his extensive experience from the entertainment, technology and media sectors to this masterclass.

In his twenty-five-year career as an entrepreneur, he has launched, grown, and sold two online marketing businesses. He recently launched his third, the music technology company Into-it.

With his first two companies, Way to Blue and Silence, he advised household-name entertainment brands on PR, creativity and media buying.

As the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications, Lee remains at the forefront of innovative digital marketing.

Lee produced Look Up, the pop-up record and bookshop in Stoke Newington curated by Gilles Peterson, which explored the positive relationship between mental health and the arts. He is also the author of the novel Queer Fish in God's Waiting Room and an Oasis biography. As a journalist in the 90s, he wrote about music and technology for The Manchester Evening News, The Guardian, The Observer, and The Independent.