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The Influencer Marketing Masterclass

4 Weeks

·

Cohort-based Course

Learn actionable processes to run influencer campaigns to drive awareness, engagement, and revenue. Led by a 15-year industry veteran.

Influencer Consultant for:

The Kraft Heinz Company
Land Rover
Nike
Google
Walmart

Course overview

Why Influencer Marketing?

In every business, marketing plays a central role in ensuring meaningful connections are made, brand awareness is increased, and ultimately long-term financial success is achieved.


Though inbound has made marketing less brand-centric, many businesses are now seeing the value of word-of-mouth marketing via influencers. 


Having key leaders authentically back your company allows you to drive your brand message to their audience as well.


By choosing a leading authority within your industry whose reputation and interests align with your brands values, you are able to provide potential clients a trustworthy recommendation.

For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.

01

Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.

02

Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time

03

Freelancers or Consultants

who know would like to learn more and add influencer services to your current digital marketing offerings.

Run an influencer campaign with confidence

Define Your Influencer Marketing Goals

Are you looking to tap into Millennial and Gen Z consumer markets? 

Are you launching a new Instagrammable product that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?

Create an Influencer Marketing Campaign Concept

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust. 

Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Define Your Target Audience & Distribution Channels

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals. Make sure the actions you plan to take align with those goals and expected outcomes across the board.

Common Influencer Campaign Mistakes to Avoid

I ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.

Gain the insider knowledge at an accessible cost.

Finding the Right Influencers

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Communicate with Influencers Effectively & Efficiently

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

Influencer Contracting 101

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!

How to Manage Your Influencer Marketing Campaign

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

How to Get the Highest Return on Your Influencer Investment

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.

Campaign Tracking ROI & Reporting

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.

This course includes

3 interactive live sessions

Lifetime access to course materials

12 in-depth lessons

Direct access to instructor

7 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 6—May 12

    Week dates are set to instructor's time zone

    Events

    • May

      6

      Course Launch Call

      Mon, May 6, 10:00 PM - 11:00 PM UTC

    Modules

    • Welcome to Class & Influencer Marketing Overview

    • Build Trust, Reach New Audiences, Impact Buying Decisions

    • Campaign Planning

  • Week 2

    May 13—May 19

    Week dates are set to instructor's time zone

    Modules

    • Create Your Influencer Marketing Campaign Concept

    • Influencer Contracting Best Practices

  • Week 3

    May 20—May 26

    Week dates are set to instructor's time zone

    Events

    • May

      20

      Midway Course Check-in

      Mon, May 20, 8:00 PM - 9:00 PM UTC

    Modules

    • How to Manage Your Campaign

  • Week 4

    May 27—Jun 2

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 5

    Jun 3

    Week dates are set to instructor's time zone

    Events

    • Jun

      3

      Masterclass Retrospective & Next Steps

      Mon, Jun 3, 10:00 PM - 11:00 PM UTC

  • Post-Course

    Modules

    • Campaign ROI Tracking & Reporting

    • Advanced Influencer Marketing Tactics

    • Industry Terms Glossary

What people are saying

        From the very first time speaking with Georgina, she overwhelmed me with relevant ideas and advice. Georgina shows deep empathy and care for others. She is persistent with follow-up to ensure that action is taken, and this difference has made a significant impact on my results.
Matt Greener

Matt Greener

Chief Marketing Officer at TINT
        I have worked with Georgina on several projects and she is awesome! She is professional, friendly and very talented. It has been a real pleasure with working with Georgina and I highly recommend her!
Christian Spoerl

Christian Spoerl

Vice President at revbunny 🐇
        This was an amazing course and the instruction was concise and practical! I'm excited for how my business can grow with this strategy and course materials!
Budelynn Noël

Budelynn Noël

Founder & CEO
        Georgina gave us tons of information regarding how we can implement influencer programs for our company
Sandy Sandler

Sandy Sandler

CEO at HPA Enterprises, Inc

Meet your instructor

Georgina Whalen

Georgina Whalen

Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.


Georgina brings in-depth knowledge and unique insights to bespoke influencer programming and ambassador-level partnerships to deliver impactful results that exceed expectations. She provides a range of consulting services including influencer strategy, talent management, social media content creation, talent identification, partnership negotiations, contracts, campaign execution, and measurement. 


Georgina dedicates time quarterly to teach and speak to students at Tisch, NYU, and the Aspire IQ Influencer Academy, in addition to speaking at numerous marketing conferences.


Georgina has served as an influencer marketing adviser for Localeur, The Clorox Company, and Petal.

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Course schedule

2-3 hours per week
  • Weekly projects

    2 hours per week

    There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.

Free resource

Influencer Marketing Report Template

This template allows you to track influencer performance with metrics like reach, impressions, sticker taps, engagements, and more! Google Sheets & Excel compatible.

Get this resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded business owners who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?

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The Influencer Marketing Masterclass

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