The Influencer Marketing Masterclass

4 Weeks


Cohort-based Course

The only course to help small business owners run influencer programming from start to finish — planning, strategy, execution, and analysis.

Influencer Consultant for:

The Kraft Heinz Company
Land Rover

Course overview

Why Influencer Marketing?

In every business, marketing plays a central role in ensuring meaningful connections are made, brand awareness is increased, and ultimately long-term financial success is achieved.

Though inbound has made marketing less brand-centric, many businesses are now seeing the value of word-of-mouth marketing via influencers. 

Having key leaders authentically back your company allows you to drive your brand message to their audience as well.

By choosing a leading authority within your industry whose reputation and interests align with your brands values, you are able to provide potential clients a trustworthy recommendation.

For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.


Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.


Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time


Freelancers or Consultants

who know would like to learn more and add influencer services to your current digital marketing offerings.

Run an influencer campaign with confidence

Define Your Influencer Marketing Goals

Are you looking to tap into Millennial and Gen Z consumer markets? 

Are you launching a new Instagrammable product that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?

Create an Influencer Marketing Campaign Concept

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust. 

Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Define Your Target Audience & Distribution Channels

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals. Make sure the actions you plan to take align with those goals and expected outcomes across the board.

Common Influencer Campaign Mistakes to Avoid

I ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.

Gain the insider knowledge at an accessible cost.

Finding the Right Influencers

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Communicate with Influencers Effectively & Efficiently

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

Influencer Contracting 101

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!

How to Manage Your Influencer Marketing Campaign

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

How to Get the Highest Return on Your Influencer Investment

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.

Campaign Tracking ROI & Reporting

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.

Course syllabus

3 live sessions • 9 modules • 12 lessons • 7 projects
Expand all modules
  • Week 1

    Feb 5—Feb 11


    • Feb


      Masterclass Kickoff Call: Introductions & Course Overview

      Mon, Feb 5, 11:30 PM - 12:15 AM UTC


    • Welcome to Class & Influencer Marketing Overview

    • Build Trust, Reach New Audiences, Impact Buying Decisions

      Let’s explore all of the ways influencer marketing can grow your business

    • Create Your Influencer Marketing Campaign Concept

      Now that you’ve defined your goals, let’s get into how we will achieve them

  • Week 2

    Feb 12—Feb 18


    • Influencer Contracting Best Practices

    • How to Manage Your Campaign

  • Week 3

    Feb 19—Feb 25


    • Feb


      Midway Course Check-in

      Mon, Feb 19, 11:30 PM - 12:15 AM UTC

  • Week 4

    Feb 26—Mar 3


    • Campaign ROI Tracking & Reporting

    • Industry Terms Glossary

    • Leveraging AI in Your Influencer Marketing

    • Advanced Influencer Marketing Tactics

      Once you get the hang of partnering with creators, here are more ways you can work together

  • Week 5

    Mar 4


    • Mar


      Masterclass Retrospective & Next Steps

      Mon, Mar 4, 11:30 PM - 12:15 AM UTC

What people are saying

        From the very first time speaking with Georgina, she overwhelmed me with relevant ideas and advice. Georgina shows deep empathy and care for others. She is persistent with follow-up to ensure that action is taken, and this difference has made a significant impact on my results.
Matt Greener

Matt Greener

Chief Marketing Officer at TINT
        I have worked with Georgina on several projects and she is awesome! She is professional, friendly and very talented. It has been a real pleasure with working with Georgina and I highly recommend her!
Christian Spoerl

Christian Spoerl

Vice President at revbunny 🐇

Meet your instructor

Georgina Whalen

Georgina Whalen

Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.

Georgina brings in-depth knowledge and unique insights to bespoke influencer programming and ambassador-level partnerships to deliver impactful results that exceed expectations. She provides a range of consulting services including influencer strategy, talent management, social media content creation, talent identification, partnership negotiations, contracts, campaign execution, and measurement. 

Georgina dedicates time quarterly to teach and speak to students at Tisch, NYU, and the Aspire IQ Influencer Academy, in addition to speaking at numerous marketing conferences.

Georgina has served as an influencer marketing adviser for Localeur, The Clorox Company, and Petal.

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Join an upcoming cohort

The Influencer Marketing Masterclass

The Influencer Marketing Masterclass: Cohort 3

$399 USD


Feb 5—Mar 4, 2024

Payment Deadline

Feb 4, 2024


Bulk purchases

Course schedule

2-3 hours per week
  • October 31, 2023 - November 16, 2023

    6:00pm - 7:00pm EST

    Live interactive workshops; come prepared with questions, briefs, your problems, goals, and ideas!

  • Tuesdays & Thursdays

    6:00pm - 8:00pm EST

    Together we will cover each module in depth, getting granular and personal to your business, products, and services.

  • Weekly projects

    2 hours per week

    There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.

Free resource

Influencer Marketing Report Template

This template allows you to track influencer performance with metrics like reach, impressions, sticker taps, engagements, and more! Google Sheets & Excel compatible.

Get this resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded business owners who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?

Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

The Influencer Marketing Masterclass

The Influencer Marketing Masterclass: Cohort 3

$399 USD


Feb 5—Mar 4, 2024

Payment Deadline

Feb 4, 2024


Bulk purchases

$399 USD

4 Weeks