Are you looking to tap into Millennial and Gen Z consumer markets? 

Are you launching a new Instagrammable product that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust. 

Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals. Make sure the actions you plan to take align with those goals and expected outcomes across the board.

I ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.

Gain the insider knowledge at an accessible cost.

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.