The only course to help small business owners run influencer programming from start to finish — planning, strategy, execution, and analysis.
Influencer Consultant for:
In every business, marketing plays a central role in ensuring meaningful connections are made, brand awareness is increased, and ultimately long-term financial success is achieved.
Though inbound has made marketing less brand-centric, many businesses are now seeing the value of word-of-mouth marketing via influencers.
Having key leaders authentically back your company allows you to drive your brand message to their audience as well.
By choosing a leading authority within your industry whose reputation and interests align with your brands values, you are able to provide potential clients a trustworthy recommendation.
Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.
Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time
Freelancers or Consultants
who know would like to learn more and add influencer services to your current digital marketing offerings.
Are you looking to tap into Millennial and Gen Z consumer markets?
Are you launching a new Instagrammable product that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?
Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.
Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.
Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals. Make sure the actions you plan to take align with those goals and expected outcomes across the board.
I ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.
Gain the insider knowledge at an accessible cost.
How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)
Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.
What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!
Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)
What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.
Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.
The Influencer Marketing Masterclass
Feb 5—Feb 11
Mon, Feb 5, 11:30 PM - 12:15 AM UTC
Let’s explore all of the ways influencer marketing can grow your business
Now that you’ve defined your goals, let’s get into how we will achieve them
Feb 12—Feb 18
Feb 19—Feb 25
Mon, Feb 19, 11:30 PM - 12:15 AM UTC
Feb 26—Mar 3
Once you get the hang of partnering with creators, here are more ways you can work together
Mon, Mar 4, 11:30 PM - 12:15 AM UTC
Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.
Georgina brings in-depth knowledge and unique insights to bespoke influencer programming and ambassador-level partnerships to deliver impactful results that exceed expectations. She provides a range of consulting services including influencer strategy, talent management, social media content creation, talent identification, partnership negotiations, contracts, campaign execution, and measurement.
Georgina dedicates time quarterly to teach and speak to students at Tisch, NYU, and the Aspire IQ Influencer Academy, in addition to speaking at numerous marketing conferences.
Georgina has served as an influencer marketing adviser for Localeur, The Clorox Company, and Petal.
6:00pm - 7:00pm EST
Live interactive workshops; come prepared with questions, briefs, your problems, goals, and ideas!
6:00pm - 8:00pm EST
Together we will cover each module in depth, getting granular and personal to your business, products, and services.
2 hours per week
There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded business owners who want to learn and grow alongside you
Sign up to be the first to know about course updates.