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Building A Successful Influencer Marketing Program
5.0 (4)
5 Weeks
·Cohort-based Course
Learn actionable processes to run effective and efficient influencer campaigns to drive awareness, engagement, and revenue. Led by a 15-year
Building A Successful Influencer Marketing Program
5.0 (4)
5 Weeks
·Cohort-based Course
Learn actionable processes to run effective and efficient influencer campaigns to drive awareness, engagement, and revenue. Led by a 15-year
Influencer Consultant for:
Course overview
Why Influencer Marketing & AI?
In today's digital landscape, influencer marketing stands as a powerful tool for marketers, agency owners, and founders seeking to amplify their brand's reach and authenticity.
By leveraging influencers who resonate with your target audience, you can create genuine connections and foster trust in a way that traditional advertising often struggles to achieve.
Influencers bring credibility and relatability, making your brand's message more impactful and engaging. Additionally, influencer marketing provides unparalleled access to niche communities, offering precise targeting and higher ROI.
For agency owners and founders, integrating influencer strategies not only diversifies your marketing efforts but also aligns your brand with innovative trends, ensuring you stay ahead in a competitive market.
Embracing influencer marketing is not just an option; it's a strategic imperative to drive growth, build loyalty, and achieve long-term success.
For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.
01
Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.
02
Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time
03
Freelancers or Consultants
who know would like to learn more and add influencer services to your current digital marketing offerings.
Run an influencer campaign with confidence
Define Your Influencer Marketing Goals
Are you looking to tap into Gen Z and millennial consumer markets?
Are you launching a new Instagrammable product that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?
AI Resource: top influencer ID software
Create an Influencer Marketing Campaign Concept
Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.
Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.
Define Your Target Audience & Distribution Channels
Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals. Make sure the actions you plan to take align with those goals and expected outcomes across the board.
Common Influencer Campaign Mistakes to Avoid
I ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.
Gain the insider knowledge at an accessible cost.
Finding the Right Influencers
How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)
Communicate with Influencers Effectively & Efficiently
Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.
Influencer Contracting 101
What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!
AI Resource: the top tools to streamline influencer contracts
How to Manage Your Influencer Marketing Campaign
Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)
How to Get the Highest Return on Your Influencer Investment
What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.
AI Resource: performance benchmarking
Campaign Tracking ROI & Reporting
Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.
AI Resource: the top tools to personalize and templatize influencer outreach
What’s included
Live sessions
Learn directly from Georgina Whalen in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Building A Successful Influencer Marketing Program
Course syllabus
12 lessons • 7 projects
Week 1
Welcome to Class & Influencer Marketing Overview
Build Trust, Reach New Audiences, Impact Buying Decisions
Campaign Planning
Week 2
Week 3
How to Manage Your Campaign
Week 4
Week 5
5.0 (4)
What people are saying
Matt Greener
Christian Spoerl
Budelynn Noël
Sandy Sandler
Meet your instructor
Georgina Whalen
Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.
Georgina brings in-depth knowledge and unique insights to bespoke influencer programming and ambassador-level partnerships to deliver impactful results that exceed expectations. She provides a range of consulting services including influencer strategy, talent management, social media content creation, talent identification, partnership negotiations, contracts, campaign execution, and measurement.
Georgina dedicates time quarterly to teach and speak to students at Tisch, NYU, and the Aspire IQ Influencer Academy, in addition to speaking at numerous marketing conferences.
Georgina has served as an influencer marketing adviser for Localeur, The Clorox Company, and Petal.
Join an upcoming cohort
Building A Successful Influencer Marketing Program
June 2025 Cohort
$499
Dates
Application Deadline
Course schedule
2-3 hours per week
Weekly projects
2 hours per week
There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.
Influencer Marketing Report Template
This template allows you to track influencer performance with metrics like reach, impressions, sticker taps, engagements, and more! Google Sheets & Excel compatible.
Get this resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded business owners who want to learn and grow alongside you
Frequently Asked Questions
Stay in the loop
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Join an upcoming cohort
Building A Successful Influencer Marketing Program
June 2025 Cohort
$499
Dates
Application Deadline