Organic B2C Growth for Startup Founders and Marketing Professionals
4.8 (7)
4 Weeks
·Cohort-based Course
Learn how to think like a scrappy growth leader and to apply the PR and a/b testing playbooks that worked in the early days of Duolingo.
Organic B2C Growth for Startup Founders and Marketing Professionals
4.8 (7)
4 Weeks
·Cohort-based Course
Learn how to think like a scrappy growth leader and to apply the PR and a/b testing playbooks that worked in the early days of Duolingo.
Previously at / featured on
Course overview
Learn how to think like a growth leader
Most growth courses focus on theory. I learned by doing, so in this course, I'll cover super tactical examples of what worked and didn't as I worked to massively scale Tumblr and Duolingo in the early days.
My goal is to help you understand how to think like a great growth leader and draft a plan for how you'll successfully boost growth at your organization by sharing examples from a 10+ year career helping startups scale to hundreds of millions of users.
By the end, you should have a much clearer understanding of what makes someone decide to try a new product or service, what makes them come back over and over, and how to use that thinking to systematically drive acquisition and retention.
In other words, you'll learn the fundamental blocks for building the growth engine for your b2c startup.
What we'll cover:
Lesson 1: Growth opportunities and how to prioritize them
- Case studies from top tech companies
- How to prioritize across your possible growth initiatives
- How to unlock the resources you need to lead more growth initiatives at your organization
Outcome: draft a v1 of your mini growth roadmap and get live feedback from Gina
Lesson 2: Free user acquisition
- Learn to come up with campaigns ideas and pitch them to journalists and influencers by yourself without an agency
- Understand the PR playbook that worked for Duolingo in the early days
- Gain access to my outreach templates for LinkedIn and email
Outcome: draft your first PR campaign with a media outreach list and pitch
Lesson 3: Activation and retention (PLG)
- Understand how to come up with and prioritize your team's a/b testing ideas
- Access examples of successful experiments at Duolingo and learn how they were created
- Learn how to apply gamification to improve user retention
- Leverage our highest ROI wins for ASO and SEO
- Learn how to determine whether experiments were successful
Outcome: Draft a proposal for how you'll improve a key retention metric
The course is a mix of lecture, structured exercises/case studies based on real scenarios and office hours with Gina.
Who is this course for?
01
You're a product/marketing professional or startup founder ready to build on your growth skillset and think like a growth leader.
02
Your startup has product market fit. The growth strategies we'll cover should only be applied after PMF.
03
You're not a marketing or growth expert but aspire to become one by being scrappy and ambitious.
What you’ll get out of this course
Identify organic growth channels to acquire users for free.
We'll brainstorm channels as a group with case studies, learn how to prioritize ideas and draft plans for testing them effectively.
Map a/b testing opportunities to improve conversions along your entire funnel
Learn how to come up with and prioritize a/b test ideas, from landing pages to activation strategy and gamification. your actual in-app Understand how to determine if an experiment failed or succeeded.
Build and launch your own PR strategy
I'll share the playbook I created at Duolingo, examples of pitch copy and press releases, and walk you through how to draft a plan and whether you should work with a PR agency.
Unlock a network of peers to help brainstorm and validate ideas
Learning growth skills can be daunting and learning. Meet peers with whom you can stress-test ideas and share resources way beyond this course.
This course includes
Interactive live sessions
Lifetime access to course materials
3 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Organic B2C Growth for Startup Founders and Marketing Professionals
4.8 (7 ratings)
What students are saying
Course syllabus
Week 1
Week 2
Week 3
Week 4
Post-course
Bonus
Listen to my "A Side / B Side" career story to feel inspired to succeed.
What people are saying
Kate Busby
Pedro Freire
Yasmin Cruz
Meet your instructor
Gina Gotthilf
Ex-VP growth at Duolingo, co-founder and COO at Latitud
Gina led growth and marketing at Duolingo from 3m to 200m users via organic strategies and was part of the executive team during multiple rounds and strategic pivots. She also worked on the Mike Bloomberg presidential campaign, and led growth at Tumblr in Latin America.
Gina is now the co-founder and COO at Latitud, an a16z-backed platform and fund supporting early-stage tech companies in Latin America.
Gina's had the honor of presenting to President Obama and giving keynotes around the world. She was featured on First Round Review, Lenny's Podcast and 20VC, and gave a TEDx talk when she was 25.
Gina has a Bachelor's degree in Philosophy from Brandeis University, where she co-authored a neuroscience study.
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Organic B2C Growth for Startup Founders and Marketing Professionals
Course schedule
3 hours per week
Mondays and Wednesdays
4:00-5:00pm EST
Join me for 4 live sessions where we'll cover everything I know as a growth professional, engage in group discussions, ask questions directly and get live feedback on your strategies and tactics.
Friday office hours (optional)
4:00-5:00pm EST
Come discuss learnings, ask questions and request feedback on your course projects.
Weekly projects
1 hour per week
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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