Lifecycle Marketing Advisor. ex-Grammarly, Yohana, IGN, Restream, and more.
This course is popular
4 people enrolled last week.
What’s the biggest threat to Lifecycle Marketers today?
The scope is HUGE. And priorities are always shifting, so driving impact across the entire lifecycle is always a moving target.
Oftnetimes, we get stuck in mantainence mode rather than continuing to innovate.
So, Let's Improve Your Prioritization Habits & Increase Your Tempo
I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture.
By Simplifying the Complexity
I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs.
You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact.
And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.
You are an early to mid-level DRI and want to build a scalable 1.0 Lifecycle that drives results beyond opens & clicks.
You want to overhaul or enhance your existing Lifecycle to drive better business results because the current foundation has gaps.
You want to up-level your strategic, collaboration, & production skills to build confidence & help with career development opportunities.
You'll learn a practical & proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.
It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.
In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.
There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.
Lifecycle 0 to 1
Jackie (Huang) Linayao
Drew has 20 years of experience in email and lifecycle marketing across tech, publishing, and retail.
Most notably, he grew Grammarly’s email channel from 0 to 3 billion personalized messages per year from 2014 to 2020.
Drew also built & reinvented programs for major brands like The Home Depot and IGN Entertainment. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.
Why this course?
"Most Lifecycle Marketers end up maintaining underperforming programs for years instead of reinventing the wheel or taking jobs where you get a blank canvas.
This is oftentimes due to intimidation and lack of a gameplan, rather than talent. Or lack of confidence from a manager.
My hope is that this course will unblock and inspire the next generation of lifecycle marketers and help them drive phenomenal impact, whether in their day job or in a freelancing capacity."
Session 1 - The Inputs (Methodology)
Session 2 - Live Q&A
Session 3 - Production & Implementation
11:00am - 1:00pm EST
Wednesday 11:00am - 1:00pm EST
After Tuesday's session, you'll be given HW which will continue into Wednesday's live working session. This is so you can complete your 1.0 design in ~ one week and move on to production & implementation after the course ends.
Two Fridays from 11am-12pm EST
I will offer two follow-up office-hours sessions for any students who have lingering questions or blockers after the live course has completed.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you