Lifecycle 0 to 1 - Master the Buildout


(7 ratings)


3 Days


Cohort-based Course

Design an entire lifecycle marketing strategy in one week. And then ship it in 90 days or less.

Previously at

The Home Depot

Course overview

Building a Scalable Lifecycle Is Easier Than You Think

What’s the biggest threat to Lifecycle Marketers today? 

The scope is HUGE and teams are lean. Plus, priorities are always shifting, so driving impact across the entire lifecycle is a moving target. 

So, Let's Improve Your Prioritization Habits & Increase Your Tempo

I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture. 

By Simplifying the Complexity

I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs.

You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact.

And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.

Friendly PSA: December cohort sold out. 15 seats left for January & February cohorts.

Who is this course for


You are an early to mid-level DRI and want to build a scalable 1.0 Lifecycle that drives results beyond opens & clicks.


You want to overhaul or enhance your existing Lifecycle to drive better business results because the current foundation has gaps.


You want to up-level your strategic, collaboration, & production skills to build confidence & help with career development opportunities.

What you’ll get out of this course

Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once

You'll learn a practical & proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.

Get Better at Prioritization and Estimating Impact

It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.

Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work

In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.

Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side

There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.

Course syllabus

5 live sessions • 3 modules • 9 lessons • 3 projects
Expand all modules


    (7 ratings)

    What students are saying

    Meet your instructor

    Drew Price

    Drew Price


    Drew has 20 years of experience in email and lifecycle marketing across tech, publishing, and retail.

    Most notably, he grew Grammarly’s email channel from 0 to 3 billion personalized messages per year from 2014 to 2020. 

    Drew also built & reinvented programs for major brands like The Home Depot and IGN Entertainment. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.

    Why this course?

    "Most Lifecycle Marketers end up maintaining underperforming programs for years instead of reinventing the wheel or taking jobs where you get a blank canvas.

    This is oftentimes due to intimidation and lack of a gameplan, rather than talent. Or lack of confidence from a manager.

    My hope is that this course will unblock and inspire the next generation of lifecycle marketers and help them drive phenomenal impact, whether in their day job or in a freelancing capacity."

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    Course schedule

    Dec 12, 13, & 14 (11am-1pm EST)
    • Tuesday & Thursday: Demo Sessions

      11:00am - 1:00pm EST

      • Methodology Presentations & Demos by Drew (Tue/Th)
      • Co-Hosted by Joey Rubin (ex-Reforge)
    • Wednesday: Your Lifecycle Project Working Session

      Wednesday 11:00am - 1:00pm EST

      After Tuesday's session, you'll be given HW which will continue into Wednesday's live working session. This is so you can complete your 1.0 design in ~ one week and move on to production & implementation after the course ends.

    • Continuing Education Office Hours

      Two Fridays from 11am-12pm EST

      I will offer two follow-up office-hours sessions for any students who have lingering questions or blockers after the live course has completed.

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What are the session dates.
    What happens if I can’t make a live session?
    What’s the refund policy?
    Can I get my employer to pay for this?
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    Lifecycle 0 to 1 - Master the Buildout


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