Market Segmentation Courses on Maven | Unlock your career growth

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Market Segmentation Courses

Dividing the target market into distinct groups based on specific characteristics and needs.

Product/Market Fit

Positioning

Marketing Channels

Competitive Advantages

Go-to-Market

Product Marketing

Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jan 9
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jan 9
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
Product Positioning Workgroup
Starts
Jan 13
Tata (Tatevik) Maytesyan
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
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Product Positioning Workgroup
Starts
Jan 13
Tata (Tatevik) Maytesyan
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
View course
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Starts
Feb 4
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Starts
Feb 4
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
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Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
View course
Make Product Strategy Real with Survival Metrics
4.9
Adam Thomas
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
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Make Product Strategy Real with Survival Metrics
4.9
Adam Thomas
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Go to Markets Reimagined
5.0
Samantha Mullett
Learn how to run a launch that leads to takeoff.
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Go to Markets Reimagined
5.0
Samantha Mullett
Learn how to run a launch that leads to takeoff.
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Product Marketing for High Growth Tech Products
4.3
Neelay Thaker
Develop the skills and mindset to help you build, grow, and accelerate your tech PMM career!
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Product Marketing for High Growth Tech Products
4.3
Neelay Thaker
Develop the skills and mindset to help you build, grow, and accelerate your tech PMM career!
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Building your Go-To-Market Strategy
4.3
Amanda Kleha
Master GTM strategies using real-world examples. Learn to align teams, prioritize tactics, and craft your own winning strategy.
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Building your Go-To-Market Strategy
4.3
Amanda Kleha
Master GTM strategies using real-world examples. Learn to align teams, prioritize tactics, and craft your own winning strategy.
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Marketing for Startups Masterclass
New
Dino Myers-Lamptey and Lee Henshaw
Learn how to research, write and execute a customer-centred marketing plan that increases your chances of survival
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Marketing for Startups Masterclass
New
Dino Myers-Lamptey and Lee Henshaw
Learn how to research, write and execute a customer-centred marketing plan that increases your chances of survival
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The Science & Storytelling of Knowing Your Customer for PMs
Ali Maaxa, Ph.D.
Stories activate change. Unlock your inner anthropologist with this framework for witnessing, documenting, and amplifying what matters most.
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The Science & Storytelling of Knowing Your Customer for PMs
Ali Maaxa, Ph.D.
Stories activate change. Unlock your inner anthropologist with this framework for witnessing, documenting, and amplifying what matters most.
View course
Measure Your Customer Obsession
New
Dino Myers Lamptey and Lee Henshaw
Learn how to use an AI Agent to measure and improve your company's customer obsession using the MORTN Scale
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Measure Your Customer Obsession
New
Dino Myers Lamptey and Lee Henshaw
Learn how to use an AI Agent to measure and improve your company's customer obsession using the MORTN Scale
View course

Market Segmentation Courses

Dividing the target market into distinct groups based on specific characteristics and needs.

Product/Market Fit

Positioning

Marketing Channels

Competitive Advantages

Go-to-Market

Product Marketing

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