Create unique positioning for your product

4 Weeks


Cohort-based Course

One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy

Previously at


Course overview

Are you offering the right product to the right audience?

Many founders, marketers and product managers with great ideas or an amazing technology struggle to find the right customers for their product or grow it fast.

In fact, according to a CB Insights report, lack of market need is the most common reason for startup failure. In 42% of cases, failed startups created a product or service that didn’t meet a real felt need in the market.

It is also the case for feature or campaign launch.

Navigating product market fit is not just about having a great digital marketing campaign or building an advanced technology.

It starts from building the right product for the right group of people and communicating it in the best possible way.

That's where "Unique positioning for your product" course comes in.

In this course, you will:

🚀 Get clarity about market analysis, segmentation and trends to focus on

🔍 Master the art of customer interviews to get actionable insights.

🎯 Define clear product features and value propositions to communicate

💡 Set-up the testing for the product or feature

📖 Craft compelling product story for your pitch deck, demo, landing page or marketing plan

Over the span of 4 weeks you will have access to 20 modules, 2 guest lectures and bi-weekly live office hours with Tata.

Plus free access to:

🎁 Pitch deck or landing page review and feedback

🎁 Hands on positioning templates, GTM checklists and user interview guides

🎁 Practical guide "how to use AI for marketing"

All sessions are recorded - you can access it no matter what time zone you are in and how busy your schedule is.

Course is designed to be hands on with well rounded approach to product positioning and will include slide presentation, checklists, templates and live Q&As.

Ready to rewrite your product's value proposition? Enroll now and redefine success on your terms.

This course is


For early stage founders and tech leaders looking to bridge business knowledge gap, get pragmatic frameworks to build the right product


For product and marketing managers who are tasks to launch features and campaigns, create demos, landing pages and make it successful.


not a great fit for

serial entrepreneurs

professionals, not expecting to work hands on

What you’ll learn

Understand product positioning and it's impact on growth

Review the core principles of product design, product positioning frameworks

Look at industry and my practice examples how right product positioning drives growth

Chose market category and segment

Market analysis, segmentation and trends to focus on

Do research without a research team or a big budget

Or a big budget. Yes, you heard it right. Right after we cover some theory about types of research, guides questionnaire samples.

You will also run your own project customer research.

Use Communication hacks

How to talk about the product benefits and test messaging, using basic understanding of human psychology

How to leverage AI tools

We will get into the details how and which tools aside from ChatGPT to use to make your job faster.

Build website, pitch deck and GTM plans

Once you have product positioning defined, you can use industry leading examples of pitch decks and website wireframes to design yours.

You will also get access also my custom GTM frameworks and plan samples to define your product's strategy.

Interactive feedback & special material

Clear and easy to use frameworks and techniques + feedback on your website, pitch decks, GTM plans

This course includes

Interactive live sessions

Lifetime access to course materials

35 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course


    • Product positioning course wrap-up

    • User reseach guides

  • Bonus


    • Product positioning workbook

    • Extra materials

What people are saying

        Thank you so much for your presentation and advice at the workshop - it was so incredibly valuable and inspiring.


President & Founder, Oxford University FemTech Society, UK
        It was a very energetic, cool one with so many examples. And very practical as well. 


Accelerator Program Coordinator, FemTechLab, UK
        Thank you Tata for this opportunity. The two weeks have passed by quickly. However, this has been an extraordinarily valuable practice for me. I am more than sure that I will return to review all the materials many times. I can't express enough gratitude for your sharing of your precious expertise and insights. It was a truly inspiring experience.


Campaign Manager, Adesso

Meet your instructor

Tata (Tatevik) Maytesyan

Tata (Tatevik) Maytesyan

Hi! I am Tata, business growth expert and startup advisor based in Zurich.

Throughout my career I have worked in companies of various size and types, like Nike, Deloitte, Pangaia, Picsart and Sololearn and was always striving to create value and have an impact: for each individual user, team member. business and society overall.

In my 15 years of practice I have learned that no matter whether you work in a large multinational corporation like Nike, an early stage sustainability startup like Pangaia (from 0 to 70mln ARR in 2 years) or scale-ups like Picsart (150 mln active users, backed by Sequoia) or Sololearn (30 mln sign-ups) - you will always face similar problems: how to create or adjust your product offering to have your customers love it.

I have done dozens of lectures, taught hundreds of students in live lectures and workshops across globe from my hometown Yerevan to Oxford - all because sharing knowledge and growing people is my truest mission and joy.

My goal is to help early stage founders, product and marketing professionals to build the right products and set them up for growth.

A pattern of wavy dots
Join an upcoming cohort

Create unique positioning for your product

Cohort 2 - May 2024

$599 USD


May 1—23, 2024

Payment Deadline

Apr 30, 2024

Bulk purchases

Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Create unique positioning for your product

Cohort 2 - May 2024

$599 USD


May 1—23, 2024

Payment Deadline

Apr 30, 2024

Bulk purchases

$599 USD

4 Weeks