Many founders, marketers and product managers with great ideas or an amazing technology struggle to find the right customers for their product or grow it fast.

In fact, according to a CB Insights report, lack of market need is the most common reason for startup failure. In 42% of cases, failed startups created a product or service that didn’t meet a real felt need in the market.

It is also the case for feature or campaign launch.

Navigating product market fit is not just about having a great digital marketing campaign or building an advanced technology.

It starts from building the right product for the right group of people and communicating it in the best possible way.

That's where "Unique positioning for your product" course comes in.

In this course, you will:

🚀 Get clarity about market analysis, segmentation and trends to focus on

🔍 Master the art of customer interviews to get actionable insights.

🎯 Define clear product features and value propositions to communicate

💡 Set-up the testing for the product or feature

📖 Craft compelling product story for your pitch deck, demo, landing page or marketing plan

Over the span of 4 weeks you will have access to 20 modules, 2 guest lectures and bi-weekly live office hours with Tata.

Plus free access to:

🎁 Pitch deck or landing page review and feedback

🎁 Hands on positioning templates, GTM checklists and user interview guides

🎁 Practical guide "how to use AI for marketing"

All sessions are recorded - you can access it no matter what time zone you are in and how busy your schedule is.

Course is designed to be hands on with well rounded approach to product positioning and will include slide presentation, checklists, templates and live Q&As.

Ready to rewrite your product's value proposition? Enroll now and redefine success on your terms.