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Make Product Strategy Real with Survival Metrics

4.9 (6)

5 Days

Cohort-based Course

Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.

Make Product Strategy Real with Survival Metrics

4.9 (6)

5 Days

Cohort-based Course

Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.

Hosted by

Adam Thomas

Managed Over 200MM In Product Portfolios over the last 15 years - 2x Founder.

Adam Thomas

Managed Over 200MM In Product Portfolios over the last 15 years - 2x Founder.

Course overview

Did you know that over 60% of your ideas fail?

In product development, we're going to fail. Over 60% of ideas do not bring positive value to your bottom line.

The best way to operationalize strategy is to know what isn't worth working on and change direction quickly.

Enter Survival Metrics to help make that decision.

Who is this course for

Product managers who create strategy. Your product needs to get agility and it needs to pivot with your vision to keep leadership aligned.

Product managers whose product lack differentiation. You lose market share by being similar to everyone else.

Product managers who find themselves surrounded by silos. You lose out on context that can make your decisions more impactful to the team.

Product managers who create strategy. Your product needs to get agility and it needs to pivot with your vision to keep leadership aligned.

Product managers whose product lack differentiation. You lose market share by being similar to everyone else.

Product managers who find themselves surrounded by silos. You lose out on context that can make your decisions more impactful to the team.

What you’ll get out of this course

Implement faster cycles of decision-making that identify potential problems before software is built instead of after.

Break down ideas as they come in, clarify what matters, and distill what the actual decisions are so the team can make them quickly. This saves millions of dollars of waste AND allows you to explore more options to solve problems.

Interpret data collectively to increase confidence in decision-making to build trust, even when you're wrong.

Decide what data matters so you can communicate actions based on your strategy effectively while increasing data literacy across the team. This allows space to be wrong while building trust by keeping the focus on the numbers.

Clarify company values enough to model them in your teams work so the product resembles your company, not the market.

Differentiate in the marketplace by producing final products based on what drives your company instead of chasing trends. Let your feature following stop, and feature leading start.

Convince teams to change direction when what they are building isn't effective instead of "seeing how it goes."

Avoid the results of following through on useless projects. Avoid turndown theater on your scrum teams that leads to terrible utilization rates for products that your team waste time maintaining.

What people are saying

Survival Metrics has proven a critical framework for aligning product teams with the existential success of their business.

Matt LeMay

Author of Product Management in Practice

Survival Metrics drives teams to success by helping teams find clarity on what drives incentives, and makes the next steps easy.

Chris Butler

Lead PM @ Google

He (Adam) was also very thoughtful in his work, and his excitement and knowledge of the field of product management were infectious. It's clear he's motivated and dedicated to a high standard in this field, and I'd be happy to work with him again.

Rebecca Feliciano

Director of Operations at Product Collective | Co-Organizer of INDUSTRY: The Product Conference

As someone who helps new services get off the ground, I wasn’t sure if Survival Metrics was for me, as the title felt dire. I was so happy I decided to take this workshop. Survival Metrics have been helpful in sharpening my decision making process by giving me a set of tools that helps keeps teams strategically focused, but not overly locked in.

Adam Attas

Product Manager

Survival Metrics were very helpful with organizational level thinking - giving language to help position metrics based on the person you are engaging with and the desired outcome.

Diana Stepner

VP Product

Survival Metrics helped me understand how to keep conversations about product strategy away from emotional reasoning and focused on the impact of the choices we make. By acknowledging these tactics for what they are, we step out of the desire to control our environment and into our ability to control our next steps as a team.

Sade Ragsdale

Group Product Manager

Looking for a better understanding of the creation of strategy, how is it developed what are indicators / milestones that you can look to for success led me to Survival Metrics. I ended up getting lessons in product strategy, AND pivoting and sunsetting products to make product vision tangible.

Clarence Tonge

Product Manager

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Meet your instructor

Adam Thomas

Product manager, speaker, writer - well... product person.

Drawing on what I’ve learned over 15 years leading product initiatives at places like

Philosophie - product strategist building from "idea to launch" for companies like Google - contributing to Material Design.
Informed - head of product and built their agile practice and pricing structures while managing 10 direct reports ranging from design, product, and marketing.
Smartrecruiters - managing 6 product managers and over 10 products with over 1M DAU and generating over 70 MM ARR.

I've also operated as a trainer and coach for altMBA - most currently has the head coach for the last cohort, leading over 70 impactful leaders.

I use this mix of product and leadership experience to help product managers and leaders solve for -

Product management awareness that helps teams create cross functional impact on tricky initiatives.
Getting that first product manager hire right.
Understand what makes your product leader tick so you can get what you need, or know if you should leave.
Execute a strategy that moves your thoughts from a sheet of paper to affecting active delivery.

When I’m not working with PdMs to unlock their potential, I share what I know as a columnist and speaker. I’ve worked with Industry, Mind the Product, BuiltIn, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

I’m building this course because prioritizing is easy, and strategy is hard. Helping people put strategy to work and make authentic unique products is my jam. If you’re a product manager that wants to leave a mark - then this course is for you.

Use Learning and Development Budget For This Course (Get Your Manager to PAY!!!)

Your employer may have funds to cover this course

More than 80% of our participants have had our course reimbursed. In many cases, their company didn’t have a formal policy. It’s worth asking.

Make the ask with this pre-filled template

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