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Nailing Your Positioning To Accelerate B2B Sales Growth
5 Days
·Cohort-based Course
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
Nailing Your Positioning To Accelerate B2B Sales Growth
5 Days
·Cohort-based Course
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
16y selling 200+ B2B products & services
Course overview
Positioning is your #1 decision to WIN more deals and focus your GTM
TL;DR
🚨 EARLY BIRD OFFER 🚨
5 SPOTS AT $450 UNTIL WED 26TH. THEN $650
What's included in the MASTERCLASS?
✅ 2 x 2 HOURS OF HANDS-ON LIVE WORKSHOPS
✅ 1H 1:1 WORKING SESSION CALL TO REFINE YOUR WORK AND GUIDE YOU THROUGH NEXT STEPS (my regular PowerHour Workshops are $500 / h)
✅ DECISION TEMPLATE TO SCORE MARKETS TO TARGET
✅ CUSTOMER PROGRESS TEMPLATE
✅ MESSAGING TEMPLATE
✅ DECISION CLARITY ON THE AUDIENCE + USE CASE TO TARGET
✅ POSITIONING STATEMENT TEMPLATE
✅ ACCESS TO MY AI ASSISTANTS TO DISCOVER MARKETS & OPPORTUNITIES
🔥 BONUS: 2 WEEKS OF 1:1 SLACK / WHATSAPP SUPPORT
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Positioning strategy impacts and informs every level of your REVENUE GENERATING ACTIVITIES:
LONG-TERM STRATEGY IMPACT:
✅ Informs the market to dominate, impacting sources of advantage, product, TAM & valuation.
SHORT-TERM FUNNEL IMPACT:
➡️ AWARENESS
✅ Informs who sales have to talk to
✅ Informs what content to publish
✅ Informs where to AD, communities to join, industry associations, events, who to partner with, analysts to talk to, journalists to write with, podcast to talk...
➡️ INTEREST & DESIRE
✅ Informs your website content & messaging
✅ Informs what lead magnets to create: webinars, pdfs, books, freemium products
✅ Informs how to nurture your prospects
➡️ SALES CALLS & DEAL CLOSING
✅ Informs the pitch storytelling & demo script
✅ Informs the discovery questions
✅ Informs the main offer
➡️ REVENUE EXPANSION & ADVOCACY:
✅ Informs your revenue expansion strategy -- new offers & packages to sell
✅ Informs what case studies to build & testimonials
Nailing your positioning will reduce:
✅ Sales-cycles
✅ CAC
Let's get hands-on to discover your best growth opportunity and define how to sell to this market in this 4-hour MASTERCLASS.
This MASTERCLASS is for you if...
01
You're an engineer trying to sell more by switching from a "technological capability" sales to a "business problem solution" sales position.
02
You are founder in an early stage B2B startup figuring out who your ICP and market for hyper-growth are... and how to sell to them.
03
You are a small business owner or solopreneur trying to reduce sales-cycles, increase win rates & focus your GTM resources.
What you’ll get out of this course
Market Selection / Positioning Canvas
A canvas and step-by-step process to select your best growth opportunity (market).
We'll define market as a combination of any of:
- Market/Product Category
- Use Case
- Industry
- Job Title
You'll get out with clarity on this decision of WHO to sell to and what use case to solve.
Positioning Statement
We'll define WHERE and HOW you can WIN MORE deals, faster:
✅ Who to sell to?
✅ What does your product / service replace?
✅ How is it better?
✅ Why is it so urgent to buy?
✅ How your product works?
✅ What are the forces playing against your sales (objections)?
✅ Why trust you now?
Next steps to complete your positioning work
The blueprint I've been using for 200+ B2B services/ products during 16y to get into customer's mind (position) and sell more:
- Understand your opportunities (reserch)
- Decide who to sell (target)
- Decide what to sell (product & offer)
- Decide how to sell (messaging, web, pitch)
AI positioning Decision-Making Assistants (Custom ChatGPTs)
You'll get FREE EXCLUSIVE access to my GPT AIAssistants to make your decision:
✅ Audience & Problem Researcher
✅ Market-Selection Assistant
✅ Positioning Statement Creator
✅ Sales Pitch Creator
Faster sales-cycles, more win rates & reduced go-to-market costs
If you nail your positioning, means you've mastered what's in the head of your buyer. And that's the only thing you need to sell more, faster and cheaper. Know your customer.
That's what I'll help you clarify working together. And translate into a revenue-generation process.
This course includes
2 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Nailing Your Positioning To Accelerate B2B Sales Growth
Overview of the MASTERCLASS (minute 0 to 13 of the video)
Digital Smile Design is growing at double digits after working together on their positioning & messaging
Testimonial By Brendon, CEO of Digital Smile Design
Hey there! This is Jose 👋
Jose Bermejo
x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams
Thanks for stopping by!
This the most boring part! I don't like talking about myself, but I understand you want to know who are you getting involved with!
My life is a story of finding solutions and achieving with limited or no resources. Quite aligned with My Human Design: my soul came to this world to solve problems and bring solutions to life (I'm a manifesting generator):
- Top 1 engineering student. Top 15 nationwide (Spain).
- Was granted a job at the University before finishing my degree.
- National award to become PhD (which I rejected).
- Saved my mom’s real estate business from bankruptcy with 0 budget with a new business model.
- Sales Consultant: x2 sales closing rates for my employer with 0 extra budget.
- Change Management Trainer: Trained +30 organizations and 500 people to implement new B2B software successfully.
- #1 project manager in the company based on client satisfaction, team happiness and project financials. +200 software projects managed.
- Chief Revenue Officer: Grew revenue from 2.7 to 6 million in 2 years while reducing the sales budget by 15%.
- A-level MBA graduate by IESE Business School.
- Launched the first digital real estate agency in Spain with $9K. Acquired.
- Business performance VP: take the business to x3 EBITDA in 1 year with 0 budget (still the best EBITDA to date for this company).
- Revenue growth leader in USA: Generated the first-ever sale with a new channel and new product with a 1-shot decision and no budget allocated.
- Completed 2,500 KM, 5 mountain marathons, and mountain 5 ultramarathons running in 1 year.
- Ran 105 km across the Pyrenees mountains in less than 18 hours.
- Closed my first (and 6-figure) client before launching Predictable Innovation Strategy... building the relationship from scratch in a Slack group! 200K sales on the first year.
- I was granted my own USA entrepreneur visa due to the performance ratio of investments vs results of Predictable Innovation (my consulting).
- Completed +1,000 interviews with software buyers & CEOs in tech to build a solid understanding of human behaviors.
- Completed +300 working and training sessions on diverse strategic topics.
- I’ve coached +50 entrepreneurs and founders in tech.
- I'm launching a new business to help teams & leaders in tech achieve peak performance: State of Coherence.
- I up skill leaders at top companies like Google, Meta, Atlassian, and Grammarly in my courses in go-to-market strategy, AI & growth.
- I coach executives & founders to make better business decisions.
- I'm launching my coaching program to help people work less and have a happier life. We are human beings, not a human doings or achieving.
Want to chat to me? Drop me a line!
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Nailing Your Positioning To Accelerate B2B Sales Growth
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Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)
This book is an in-depth 30-page breakdown of my whole market analysis + positioning process.
In the "Unforgettable" 4-week program, I've simplified most of the time-consuming steps in the book and the templates.
So we can make it in 3/4 weeks.
The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself!
This book is an in-depth 30-pa
Questions? I have answers for you.
Be the first to know about upcoming cohorts