5 Days
·Cohort-based Course
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
5 Days
·Cohort-based Course
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
16y selling 200+ B2B products & services
Course overview
TL;DR
🚨 EARLY BIRD OFFER 🚨
5 SPOTS AT $450 UNTIL WED 26TH. THEN $650
What's included in the MASTERCLASS?
✅ 2 x 2 HOURS OF HANDS-ON LIVE WORKSHOPS
✅ 1H 1:1 WORKING SESSION CALL TO REFINE YOUR WORK AND GUIDE YOU THROUGH NEXT STEPS (my regular PowerHour Workshops are $500 / h)
✅ DECISION TEMPLATE TO SCORE MARKETS TO TARGET
✅ CUSTOMER PROGRESS TEMPLATE
✅ MESSAGING TEMPLATE
✅ DECISION CLARITY ON THE AUDIENCE + USE CASE TO TARGET
✅ POSITIONING STATEMENT TEMPLATE
✅ ACCESS TO MY AI ASSISTANTS TO DISCOVER MARKETS & OPPORTUNITIES
🔥 BONUS: 2 WEEKS OF 1:1 SLACK / WHATSAPP SUPPORT
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Positioning strategy impacts and informs every level of your REVENUE GENERATING ACTIVITIES:
LONG-TERM STRATEGY IMPACT:
✅ Informs the market to dominate, impacting sources of advantage, product, TAM & valuation.
SHORT-TERM FUNNEL IMPACT:
➡️ AWARENESS
✅ Informs who sales have to talk to
✅ Informs what content to publish
✅ Informs where to AD, communities to join, industry associations, events, who to partner with, analysts to talk to, journalists to write with, podcast to talk...
➡️ INTEREST & DESIRE
✅ Informs your website content & messaging
✅ Informs what lead magnets to create: webinars, pdfs, books, freemium products
✅ Informs how to nurture your prospects
➡️ SALES CALLS & DEAL CLOSING
✅ Informs the pitch storytelling & demo script
✅ Informs the discovery questions
✅ Informs the main offer
➡️ REVENUE EXPANSION & ADVOCACY:
✅ Informs your revenue expansion strategy -- new offers & packages to sell
✅ Informs what case studies to build & testimonials
Nailing your positioning will reduce:
✅ Sales-cycles
✅ CAC
Let's get hands-on to discover your best growth opportunity and define how to sell to this market in this 4-hour MASTERCLASS.
01
You're an engineer trying to sell more by switching from a "technological capability" sales to a "business problem solution" sales position.
02
You are founder in an early stage B2B startup figuring out who your ICP and market for hyper-growth are... and how to sell to them.
03
You are a small business owner or solopreneur trying to reduce sales-cycles, increase win rates & focus your GTM resources.
Market Selection / Positioning Canvas
A canvas and step-by-step process to select your best growth opportunity (market).
We'll define market as a combination of any of:
You'll get out with clarity on this decision of WHO to sell to and what use case to solve.
Positioning Statement
We'll define WHERE and HOW you can WIN MORE deals, faster:
✅ Who to sell to?
✅ What does your product / service replace?
✅ How is it better?
✅ Why is it so urgent to buy?
✅ How your product works?
✅ What are the forces playing against your sales (objections)?
✅ Why trust you now?
Next steps to complete your positioning work
The blueprint I've been using for 200+ B2B services/ products during 16y to get into customer's mind (position) and sell more:
AI positioning Decision-Making Assistants (Custom ChatGPTs)
You'll get FREE EXCLUSIVE access to my GPT AIAssistants to make your decision:
✅ Audience & Problem Researcher
✅ Market-Selection Assistant
✅ Positioning Statement Creator
✅ Sales Pitch Creator
Faster sales-cycles, more win rates & reduced go-to-market costs
If you nail your positioning, means you've mastered what's in the head of your buyer. And that's the only thing you need to sell more, faster and cheaper. Know your customer.
That's what I'll help you clarify working together. And translate into a revenue-generation process.
2 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Nailing Your Positioning To Accelerate B2B Sales Growth
Testimonial By Brendon, CEO of Digital Smile Design
x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams
Thanks for stopping by!
This the most boring part! I don't like talking about myself, but I understand you want to know who are you getting involved with!
My life is a story of finding solutions and achieving with limited or no resources. Quite aligned with My Human Design: my soul came to this world to solve problems and bring solutions to life (I'm a manifesting generator):
Want to chat to me? Drop me a line!
Join an upcoming cohort
Cohort 1
$450
Dates
Payment Deadline
Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)
This book is an in-depth 30-page breakdown of my whole market analysis + positioning process.
In the "Unforgettable" 4-week program, I've simplified most of the time-consuming steps in the book and the templates.
So we can make it in 3/4 weeks.
The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself!
This book is an in-depth 30-pa
Join an upcoming cohort
Cohort 1
$450
Dates
Payment Deadline