BELONG™ Brand: The Ethical Branding Cohort

New
·

8 Weeks

·

Cohort-based Course

Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.

Companies I've Worked With

BlueEQ™
Oklahoma State Univ.
The Business Advisory
OSU Foundation
Occidental Management

Course overview

Build Your Ethical Brand and Acheive Sustainable Growth

This 8-week cohort helps you build a brand that doesn’t just sell, but resonates—leveraging the BELONG™ Framework to ground your marketing in applied psychology, human connection, and ethical influence.


With 80% of consumers more likely to purchase from brands that offer personalized experiences (Epsilon) and 90% of millennials saying authenticity is important when choosing who to support (Stackla), the need for human-centered marketing has never been greater.


You’ll learn how to harness behavioral science and neuroscience to connect with how people actually think and feel while using AI tools to amplify your humanity, scale your impact, and automate with authenticity.


By the end of the cohort, you'll be able to view marketing through a new lens (a psychologically aligned one) AND you’ll have a complete, psychologically aligned marketing plan ready to implement.


You’ll Walk Away With:

- A crystal-clear understanding of your ideal audience and what drives their decisions

- A Value Aspiration Statement that aligns your mission with your customer’s deeper needs

- Messaging that’s rooted in neuroscience and designed to engage attention and emotion

- A full, ethically aligned funnel that attracts and retains the right people organically

- A complete marketing plan tailored to your business goals and customer journey


How We’ll Do It:

- Weekly live trainings that move from insight to implementation through the BELONG™ framework

- Real-world examples, scripts, and messaging rewrites that show you how, not just what

- Biweekly office hours with hot seats to work through blockers and refine your work in real time

- A bonus 1:1 implementation session to finalize your plan and get expert feedback


Who is this course for

01

Small Business Owners

Still wearing all the hats? Make sure your marketing aligns with your values — and actually works.

02

Entrepreneurs

Whether you're just starting or scaling, build a marketing approach that honors your mission and values.

03

In-House Marketers

Uplevel your strategy with psychology-backed tools that foster belonging and real customer connection.

What you’ll get out of this course

Identify exactly who your audience is—and what drives them

Knowing your audience is about more than demographics. We’ll use psychology to uncover how they see themselves, what motivates them, and what actually drives their decisions. You’ll leave with an identity map and decision drivers that shape every part of your marketing.

Align your values with what your audience truly wants

You don’t have to choose between your mission and your marketing. We’ll identify the overlap between your business’s higher purpose and your customer’s deeper aspirations. This is the foundation of ethical marketing that resonates—and converts.

Craft messaging that works with the brain, not against it

Want your marketing to stick? We’ll explore how attention, memory, and motivation work—and how to design messaging that taps into each. You’ll practice rewriting your own content using psychology-backed frameworks that build trust and emotional resonance.

Design a sustainable demand system that grows with you

You don’t need to hustle or rely on ads to build consistent interest. We’ll map out attraction, engagement, and retention loops that create organic, ongoing growth. You’ll leave with a sustainable system you can actually maintain.

Tell a story your audience sees themselves in

Your brand story isn’t about you—it’s about who your audience becomes through you. We’ll use storytelling psychology to help you write from their point of view and create connection. You’ll get frameworks, feedback, and a ready-to-use brand narrative.

Guide customers from first touch to full transformation

Marketing isn’t one message—it’s a journey. We’ll map your customer’s decision-making process and align your strategy at every stage. You’ll finish with a full psychological journey map that turns attention into action and trust into loyalty.

Build a complete, psychologically aligned marketing plan you can actually use

Each week, you’ll create part of your marketing strategy — from audience insights to messaging, funnels, and brand story. By the end of the cohort, you’ll bring it all together into a full, cohesive marketing plan that reflects your values and speaks directly to your audience.

Get expert feedback in a 1:1 implementation session to bring your plan to life

Your bonus implementation call is designed to turn clarity into action. We’ll review your full plan together, identify gaps or sticking points, and outline your next steps—so you walk away with not just ideas, but confidence in how to move forward.

What’s included

Chelsea Burns

Live sessions

Learn directly from Chelsea Burns in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Aug 5—Aug 10

    Orientation & Mindset for Ethical Marketing

    1 item

Week 2

Aug 11—Aug 17

    Discovering Your Audience

    1 item

Week 3

Aug 18—Aug 24

    Identifying Your Value

    1 item

Week 4

Aug 25—Aug 31

    Designing Brain-Aligned Messaging

    1 item

Week 5

Sep 1—Sep 7

    Building Sustainable Demand Systems

    1 item

Week 6

Sep 8—Sep 14

    Crafting a Compelling Brand Narrative

    1 item

Week 7

Sep 15—Sep 21

    Mapping the Journey to Brand Transformation

    1 item

Week 8

Sep 22—Sep 27

    Integration & Implementation

    1 item

Bonus

    1:1 Implementation Call

    1 item

What people are saying

        Chelsea's work is more than just marketing and sales, it's how to grow your business using data analytics, sales strategy, and applied psychology. This wonderful mix of skills is what makes Chelsea unique and one of the best consultants with whom I've had the pleasure to work.
Sharon Fusco

Sharon Fusco

Former Interim President, BlueEQ™
        If you are looking for someone who truly understand marketing, Chelsea is your person! She has worked tirelessly for me. She spent the time getting to know me, understand my product and produce a campaign to hit my objectives. It has been a fabulous experience working with her!
Dr. Debora Trimpe

Dr. Debora Trimpe

President, Prime Performance Strategies
        Chelsea is creative, inspiring, an excellent communicator, and truly listens. She has a gift for spotting growth opportunities. I highly recommend her to anyone looking to expand and elevate their business!
Jessica Fonte MS, LPCC, NCC

Jessica Fonte MS, LPCC, NCC

Co-Founder, AquaEdge
        Chelsea is a very knowledgeable individual who is effective in communicating, especially if you are not familiar with marketing. I highly recommend working with her to level up your business and target your market more efficiently. 
Synthanee Humbert

Synthanee Humbert

Owner, InnerOasis

Meet The Marketing Psychologist

Chelsea Burns

Chelsea Burns

Chelsea Burns is a seasoned marketing executive and consumer psychology expert with nearly two decades of experience driving brand growth through data-driven insights and behavioral psychology. As the founder and CEO of The Marketing Psychologist and co-founder of Mumford & Burns Consulting, she specializes in leveraging psychological frameworks to enhance sales, branding, and customer engagement. With a Master’s in Applied Psychology from USC, Chelsea has a proven track record of implementing high-impact strategies that maximize brand equity and long-term customer loyalty.


Through The Marketing Psychologist, Chelsea takes a groundbreaking approach to marketing psychology — one that embraces the complexities of human behavior through a consumer lens. By layering multiple psychological principles with time-tested marketing strategies, she provides unique insights into critical business concepts like messaging, branding, and pricing. Her work goes beyond surface-level tactics, helping businesses understand not just what works, but why it works, empowering them to create sustainable, trust-driven growth.

A pattern of wavy dots

Join an upcoming cohort

BELONG™ Brand: The Ethical Branding Cohort

Build an Ethical Brand Cohort 2

$1,497

Dates

Aug 5—Sep 27, 2025

Application Deadline

July 31, 2025

Course schedule

3-5 hours per week

  • Tuesdays & Thursdays

    11 a.m. CST

    Thursdays are 60-minute live sessions focused on structured teaching, real-world examples, and Q&A.


    Tuesdays are biweekly 60-minute office hours where you can join hot seats, move through blockers, and get personalized support from Chelsea and your peers.

  • Weekly Projects

    2-3 Hour / Week

    Each week focuses on a core element of the BELONG™ Framework with clear, actionable assignments. You’ll receive written recaps, templates, and examples to guide your implementation and build your final marketing plan step by step.

  • Private 1:1 Implementation Session with Chelsea

    30 minutes

    Every participant receives a bonus 1:1 session with Chelsea at the end of the cohort. We’ll review your plan, identify next steps, and make sure you’re set up to implement with confidence and clarity.

Free resource

Dig into the BELONG™ Framework

The BELONG™ Framework is your roadmap to building a brand that connects, converts, and endures — rooted in behavioral psychology and human-centered strategy.


Brands that leverage psychology outperform competitors by up to 85% in sales growth and see a 23% increase in customer loyalty.


This free guide breaks down the six essential elements of ethical, emotionally resonant marketing and shows you how to apply them in your business right now.


If you're ready to stop guessing and start connecting, this is where it begins.

Enter your email to download.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

BELONG™ Brand: The Ethical Branding Cohort

Build an Ethical Brand Cohort 2

$1,497

Dates

Aug 5—Sep 27, 2025

Application Deadline

July 31, 2025

$1,497

8 Weeks