Strategic AI Project Selection - JUMPSTART

New
·

2 Weeks

·

Cohort-based Course

Are your proposed AI solutions high-risk, impractical, or outside of today’s AI capabilities? Learn the right way to select AI projects.

Attendees who loved this course work at:

Adobe
Intuit
McAfee
MetLife
Nordstrom

Course overview

Flip your old project selection process on its head.

Every project tram must answer two questions:

- What's the right thing to make?

- How do we make that thing right?


This course answers that first and most critical question for AI initiatives. Customer experience pioneer Kerry Bodine and Carnegie Mellon University professor Dan Saffer will pull back the curtain on all the AI hype — and share a powerful combination of research-driven methodologies so you can select successful AI-driven products, services, and experiences.


Please note:

This course will jumpstart your AI projects, giving you the technical and business foundations you need to accelerate your AI projects in just two weeks. Complete the videos and readings on your own time, then join Kerry and Dan for two 90-minute Q&A sessions.


This cohort is ideal for those who want to build their strategic AI toolbox in a short time or with a limited budget.


If you'd like a deeper dive with 1) a smaller cohort, 2) additional sessions with Kerry & Dan, and 3) assignments tailored to a real-world challenge for your organization, please check out our deep-dive six-week course, which covers the same topics. https://maven.com/bodine/hcd4ai

Who is this course for

01

Business leaders who want to understand the technical AI landscape and leverage AI to meet the accelerating needs of their organizations.

02

Product managers who want to include AI features in their roadmaps and avoid common pitfalls that lead to AI failures.

03

Customer experience & employee experience professionals who want to leverage AI to increase revenue, decease costs, and bolster brand image.

04

Designers who want to lead and collaborate with business and technical teams to develop AI products, services, and experiences.

05

Creative agency owners who are being asked by clients to recommend AI solutions — and need a solid foundation of AI technology & concepts.

What you’ll get out of this course

Distinguish reality from hype

Gartner predicts that we're just about at the top of the AI hype cycle — which means we're heading down into the trough of disillusionment. We'll cut through the hype so that you can approach your AI initiatives strategically and with clear, actionable steps.

Broaden your AI toolkit

With all the hype, it’s easy to assume that GenAI is the only type of AI that exists today. But "generation" is just one of eight AI capabilities that you have at your disposal. You'll explore how the full suite of AI capabilities can come to life to add value to your business.

Establish a strategic AI project selection methodology

Throughout the course, you'll learn a set of new tools — and an end-to-end methodology — to find AI opportunities, de-risk your AI solutions, explore data requirements, and identify potential harms.

De-risk your AI initiatives

Research shows that traditional human-centered design methods for solution brainstorming lead to high-risk, low-value AI initiatives. The methods you'll learn will weed out these ideas early in your process.

Identify potential AI harms

We’ll take you through a two-part method to first identify unforeseen consequences (both the good and bad) and then resolve negative consequences where possible.

Build effective AI project teams

Project teams for AI include functional roles and expertise that business leaders, designers, and product managers don't normally interact with. Through course discussions, you'll identify the key players.

This course includes

2 interactive live sessions

Lifetime access to course materials

35 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 22—Apr 27

    VIDEOS: AI Models & Data for Non-Technical Folks

    3 items

    VIDEOS: Why Most AI Projects Fail

    5 items

    VIDEOS: The 8 Great AI Capabilities

    3 items

    VIDEOS: Generating AI Concepts

    3 items

    READINGS & REFERENCES 📖

    7 items

Week 2

Apr 28—May 4

    Apr

    28

    Q&A for Week 1 videos & readings

    Mon 4/284:30 PM—6:00 PM (UTC)

    VIDEOS: Rapid evaluation of AI concepts

    2 items

    VIDEOS: Value to users & the business

    3 items

    VIDEOS: Identifying unexpected AI outcomes

    2 items

    VIDEOS: Ranking your top AI concepts

    2 items

    READINGS & REFERENCES 📖

    5 items

Week 3

May 5

    May

    5

    Q&A for Week 2 videos & readings

    Mon 5/54:30 PM—6:00 PM (UTC)

What people are saying

        In an ecosystem crowded with opinions disguised as facts, I sought a foundation in AI that could help me distinguish reality from hype. Kerry and Dan delivered. I learned a methodology that mitigates the risks so often inherent in AI projects, delivers meaningful value to organizations, and keeps user needs at the core of my work. Highly recommend.
Erin Eisinger

Erin Eisinger

Founder & CEO, FourByNorth Studios
        The course frameworks balance business impact, user value, and AI feasibility to create well-rounded AI solutions. Plus, the format was great — the right amount of content to review beforehand, followed by fun and interactive in-person discussions. Highly recommend it!
Manqian Qian

Manqian Qian

Product Design at Gem

Meet your instructors

Kerry Bodine

Kerry Bodine

CEO & Co-author of Outside In

Kerry Bodine took her first AI coding class in 1996. (Lisp, anyone?)


Kerry is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business, a seminal book in the CX space that helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change in order to deliver them.


Her ideas, analysis, and expert opinions have appeared on sites like The Wall Street JournalHarvard Business ReviewFast CompanyForbes, and USA Today.


She holds a Master’s degree in Human-Computer Interaction from Carnegie Mellon University.

Dan Saffer

Dan Saffer

Assistant Professor of The Practice at Carnegie Mellon University

Dan is an Assistant Professor of The Practice at Carnegie Mellon University, connecting HCI and Design academia with professional work and vice versa. He was a professional designer for over 20 years, 12+ years of that managing UX teams for everything from robots to Twitter.


He's written four books on design, including the best-seller Microinteractions. He has a Master’s degree in Design from Carnegie Mellon, and has been honored with ten nominations for the National Design Award.

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Join an upcoming cohort

Strategic AI Project Selection - JUMPSTART

April 2025

$499

Dates

Apr 22—May 6, 2025

Payment Deadline

May 2, 2025

May 2025

$499

Dates

May 5—19, 2025

Payment Deadline

May 12, 2025
Get reimbursed

Course schedule

3 – 5 hours per week

  • Videos & readings

    45 min - 2 hours on your own schedule

    We know you're busy! We assume that you'll have watched all of the videos (45+ minutes) before each live session. You may also wish to spend more time on the additional reading.

  • 2 Mondays: Live Q&A

    12:30pm - 2:00pm EST


  • That's it!

    Looking for a deeper dive?

    This course will jumpstart your AI projects in just two weeks. If you'd like a deeper dive with a smaller cohort, additional sessions with Kerry & Dan, and assignments tailored to a real-world challenge for your organization, check out our six-week course on the same topics.

Learning is better with cohorts

Learning is better with cohorts

Interactive

You’ll be interacting with other learners in our two live Q&A sessions.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Strategic AI Project Selection - JUMPSTART

April 2025

$499

Dates

Apr 22—May 6, 2025

Payment Deadline

May 2, 2025

May 2025

$499

Dates

May 5—19, 2025

Payment Deadline

May 12, 2025
Get reimbursed

$499

2 Weeks