2 Weeks
·Cohort-based Course
Are your proposed AI solutions high-risk, impractical, or outside of today’s AI capabilities? Learn the right way to select AI projects.
2 Weeks
·Cohort-based Course
Are your proposed AI solutions high-risk, impractical, or outside of today’s AI capabilities? Learn the right way to select AI projects.
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Course overview
Every project tram must answer two questions:
- What's the right thing to make?
- How do we make that thing right?
This course answers that first and most critical question for AI initiatives. Customer experience pioneer Kerry Bodine and Carnegie Mellon University professor Dan Saffer will pull back the curtain on all the AI hype — and share a powerful combination of research-driven methodologies so you can select successful AI-driven products, services, and experiences.
Please note:
This course will jumpstart your AI projects, giving you the technical and business foundations you need to accelerate your AI projects in just two weeks. Complete the videos and readings on your own time, then join Kerry and Dan for two 90-minute Q&A sessions.
This cohort is ideal for those who want to build their strategic AI toolbox in a short time or with a limited budget.
If you'd like a deeper dive with 1) a smaller cohort, 2) additional sessions with Kerry & Dan, and 3) assignments tailored to a real-world challenge for your organization, please check out our deep-dive six-week course, which covers the same topics. https://maven.com/bodine/hcd4ai
01
Business leaders who want to understand the technical AI landscape and leverage AI to meet the accelerating needs of their organizations.
02
Product managers who want to include AI features in their roadmaps and avoid common pitfalls that lead to AI failures.
03
Customer experience & employee experience professionals who want to leverage AI to increase revenue, decease costs, and bolster brand image.
04
Designers who want to lead and collaborate with business and technical teams to develop AI products, services, and experiences.
05
Creative agency owners who are being asked by clients to recommend AI solutions — and need a solid foundation of AI technology & concepts.
Distinguish reality from hype
Gartner predicts that we're just about at the top of the AI hype cycle — which means we're heading down into the trough of disillusionment. We'll cut through the hype so that you can approach your AI initiatives strategically and with clear, actionable steps.
Broaden your AI toolkit
With all the hype, it’s easy to assume that GenAI is the only type of AI that exists today. But "generation" is just one of eight AI capabilities that you have at your disposal. You'll explore how the full suite of AI capabilities can come to life to add value to your business.
Establish a strategic AI project selection methodology
Throughout the course, you'll learn a set of new tools — and an end-to-end methodology — to find AI opportunities, de-risk your AI solutions, explore data requirements, and identify potential harms.
De-risk your AI initiatives
Research shows that traditional human-centered design methods for solution brainstorming lead to high-risk, low-value AI initiatives. The methods you'll learn will weed out these ideas early in your process.
Identify potential AI harms
We’ll take you through a two-part method to first identify unforeseen consequences (both the good and bad) and then resolve negative consequences where possible.
Build effective AI project teams
Project teams for AI include functional roles and expertise that business leaders, designers, and product managers don't normally interact with. Through course discussions, you'll identify the key players.
2 interactive live sessions
Lifetime access to course materials
35 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Strategic AI Project Selection - JUMPSTART
May
5
Erin Eisinger
Manqian Qian
CEO & Co-author of Outside In
Kerry Bodine took her first AI coding class in 1996. (Lisp, anyone?)
Kerry is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business, a seminal book in the CX space that helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change in order to deliver them.
Her ideas, analysis, and expert opinions have appeared on sites like The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today.
She holds a Master’s degree in Human-Computer Interaction from Carnegie Mellon University.
Assistant Professor of The Practice at Carnegie Mellon University
Dan is an Assistant Professor of The Practice at Carnegie Mellon University, connecting HCI and Design academia with professional work and vice versa. He was a professional designer for over 20 years, 12+ years of that managing UX teams for everything from robots to Twitter.
He's written four books on design, including the best-seller Microinteractions. He has a Master’s degree in Design from Carnegie Mellon, and has been honored with ten nominations for the National Design Award.
Join an upcoming cohort
April 2025
$499
Dates
Payment Deadline
May 2025
$499
Dates
Payment Deadline
3 – 5 hours per week
Videos & readings
45 min - 2 hours on your own schedule
We know you're busy! We assume that you'll have watched all of the videos (45+ minutes) before each live session. You may also wish to spend more time on the additional reading.
2 Mondays: Live Q&A
12:30pm - 2:00pm EST
That's it!
Looking for a deeper dive?
This course will jumpstart your AI projects in just two weeks. If you'd like a deeper dive with a smaller cohort, additional sessions with Kerry & Dan, and assignments tailored to a real-world challenge for your organization, check out our six-week course on the same topics.
Interactive
You’ll be interacting with other learners in our two live Q&A sessions.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Join an upcoming cohort
April 2025
$499
Dates
Payment Deadline
May 2025
$499
Dates
Payment Deadline
$499
2 Weeks