ChatGPT Playbook - Behaviour Change Tools for Product, Marketing & Design
8 Days
·Cohort-based Course
Train ChatGPT to become your PhD-Level Behavioural Designer (i.e. research, develop and test evidence-based ideas.)
ChatGPT Playbook - Behaviour Change Tools for Product, Marketing & Design
8 Days
·Cohort-based Course
Train ChatGPT to become your PhD-Level Behavioural Designer (i.e. research, develop and test evidence-based ideas.)
Who I've Worked With
Course overview
Transform ChatGPT into your personal PhD-Level consultant.
In this course, you will train ChatGPT to become your consultant for behaviour change. Equip AI with prompts to help you research, develop, and test evidence-based ideas for your most pressing challenges.
📖 You’ll also receive the exclusive ChatGPT Behaviour Change Playbook, a hands-on guide packed with practical tools, frameworks, and ChatGPT prompts to support your application beyond the course.
Three levels of training ChatGPT:
✅ Level 1
— Develop strong prompts to get credible, behavioural insights from AI.
— Understand core behavioural science frameworks and how they apply to product, design & marketing.
— Use ChatGPT to apply the 5Ws framework to explore your challenges
✅ Level 2
— Frame challenges using EAST and How Might We statements to uncover behavioural opportunities.
— Apply behavioural frameworks to generate evidence-based strategies.
— Develop a structured process for co-creating behavioural design solutions with AI.
✅ Level 3
— Design and run rapid experiments to test and validate behavioural strategies.
— Use ChatGPT to iterate on interventions based on the Six Thinking Hats.
— Apply reflective thinking for ideas, challenge assumptions, and iterate quickly.
By the end of this course, you won’t just use ChatGPT for simple tasks—you’ll have trained it to tackle your biggest challenges.
Who is this course for
01
Product and design leaders who want to integrate behavioural science and AI into their workflow to create behaviourally informed solutions.
02
Growth & marketing leaders who want to craft evidence-based ideas with ChatGPT, blending creativity and experimentation to create change.
03
Consultants who want to create a PhD-level AI assistant to scale their business and focus their time on more meaningful work.
What you’ll get out of this course
Apply the ChatGPT Playbook for Behaviour Change
Use the playbook to apply behavioural science frameworks, design prompts, and generate evidence-based strategies.
Master three levels of ChatGPT training
Progress from basic behavioural prompts to advanced co-creation and experimentation, building a behavioural science-trained AI assistant.
Think alongside your personal PhD-Level consultant
Turn ChatGPT into your behavioural design thinking partner — uncover insights, challenge ideas, and refine strategies with expert-level support.
Test-Learn-Adapt with behavioural science & ChatGPT
Prompt with my go-to behavioural science and design tools like EAST, COM-B, and MINDSPACE to design interventions, run experiments, and keep learning.
Can’t make my live session? No problem
You’ll get access to video recordings right after each class, so you can catch up anytime. Revisit lessons, refresh your knowledge, and keep building your behavioural science and ChatGPT skills at your own pace.
This course includes
3 interactive live sessions
Lifetime access to course materials
6 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
ChatGPT Playbook - Behaviour Change Tools for Product, Marketing & Design
Course syllabus
Week 1
Apr
10
ChatGPT Playbook - Session 1 of 2
Week 2
Apr
15
Optional: Office Hours (Ask Me Anything)
Apr
17
ChatGPT Playbook - Session 2 of 2
Meet your instructor
Vishal George
Chief Behavioural Scientist at Behavioural by Design
From tech to finance, public sector, and NGOs, I’ve seen how the right tools from behavioural science, design and systems thinking help teams tackle complex challenges with confidence. I’ve trained over 500 people in New Zealand and around the world — from my internal team of behavioural science PhDs to external teams working in product, design, and marketing — all looking to create meaningful change.
Now, I’m teaching people my secrets to train ChatGPT like a PhD-Level consultant using my go-to behaviour change tools (without losing the human touch).
Join an upcoming cohort
ChatGPT Playbook - Behaviour Change Tools for Product, Marketing & Design
First Cohort
$250
Dates
Payment Deadline
Course schedule
2-3 hours per week
Live Sessions
2 x 90-minutes (Check your time zone)
Live interactive sessions at the same time/date for two weeks. Recording will be available if you are unable to join live.
Optional: Office Hours
60-minutes (Check your time zone)
Unstructured AMA (Ask Me Anything) to support your learning journey.
Optional: Self-Guided Project
1 hour (Self paced)
Practice prompts directly on ChatGPT and share your output via Miro to complete your self-guided project work.
How to ask 'good' questions with ChatGPT
Check out my prompt sheet asking ChatGPT to become your design thinking intern.
Get my free canvas combining the EAST framework with "How Might We" statements from design thinking to ask ‘good’ questions.
Free prompts for ChatGPT
Learning is better with cohorts
Interactive workshops
This course revolves around 2 x 90 minutes live interactive sessions.
Self paced project work
You’ll be completing a self-paced project to get hands-on experience
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
ChatGPT Playbook - Behaviour Change Tools for Product, Marketing & Design
First Cohort
$250
Dates
Payment Deadline