AI Playbook for Behaviour Change

4.5 (3)

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9 Days

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Cohort-based Course

Train ChatGPT to become your PhD-Level Behavioural Designer (i.e. research and develop evidence-based ideas.)

Who We've Worked With

Adobe
Starbucks
Te Tāhū Hauora Health Quality & Safety Commission
ASB
HumSafer

Course overview

Transform ChatGPT into your personal workmate.

In this course, you will train ChatGPT to become your workmate for behaviour change. Equip AI with prompts to help you research, develop, and test evidence-based ideas for your most pressing challenges.


📖 You’ll also receive the exclusive ChatGPT Behaviour Change Playbook, a hands-on guide packed with practical tools, frameworks, and ChatGPT prompts to support your application beyond the course.


Three levels of training ChatGPT:


Level 1

— Develop strong prompts to get credible, behavioural insights from AI.

— Understand core behavioural science frameworks and how they apply to product, design & marketing.

— Use ChatGPT to apply the 5Ws framework to explore your challenges


Level 2

— Frame challenges using EAST and How Might We statements to uncover behavioural opportunities.

— Apply behavioural frameworks to generate evidence-based strategies.

— Develop a structured process for co-creating behavioural design solutions with AI.


Level 3

— Design and run rapid experiments to test and validate behavioural strategies.

— Use ChatGPT to iterate on interventions based on the Six Thinking Hats.

— Apply reflective thinking for ideas, challenge assumptions, and iterate quickly.


By the end of this course, you won’t just use ChatGPT for simple tasks—you’ll have trained it to tackle your biggest challenges.

Who is this course for

01

Product and design leaders who want to integrate behavioural science and AI into their workflow to create behaviourally informed solutions.

02

Growth & marketing leaders who want to craft evidence-based ideas with ChatGPT, blending creativity and experimentation to create change.

03

Consultants who want to create a PhD-level AI assistant to scale their business and focus their time on more meaningful work.

What you’ll get out of this course

Apply the ChatGPT Playbook for Behaviour Change

Use the playbook to apply behavioural science frameworks, design prompts, and generate evidence-based strategies.

Master three levels of ChatGPT training

Progress from basic behavioural prompts to advanced co-creation and experimentation, building a behavioural science-trained AI assistant.

Think alongside your personal PhD-Level workmate

Turn ChatGPT into your behavioural design thinking partner — uncover insights, challenge ideas, and refine strategies with expert-level support.

Test-Learn-Adapt with behavioural science & ChatGPT

Prompt with my go-to behavioural science and design tools like EAST, COM-B, and MINDSPACE to design interventions, run experiments, and keep learning.

Can’t make my live session? No problem

You’ll get access to video recordings right after each class, so you can catch up anytime. Revisit lessons, refresh your knowledge, and keep building your behavioural science and ChatGPT skills at your own pace.

This course includes

3 interactive live sessions

Lifetime access to course materials

9 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 10—Jun 15

    Jun

    12

    AI Playbook - Session 1 of 2

    Thu 6/121:00 AM—2:30 AM (UTC)

    Optional: Project Work

    1 item

Week 2

Jun 16—Jun 18

    Jun

    17

    Optional: Office Hours (Ask Me Anything)

    Tue 6/171:00 AM—2:00 AM (UTC)
    Optional

    Jun

    19

    AI Playbook - Session 2 of 2

    Thu 6/191:00 AM—2:30 AM (UTC)

Bonus

Meet your hosts

Vishal George 🇳🇿🇬🇧🇮🇳

Vishal George 🇳🇿🇬🇧🇮🇳

Founder & Chief Behavioural Scientist at Behavioural by Design

I run a research and training consultancy—making behavioural science and design tools more accessible. I’ve trained over 500 people in New Zealand and around the world—CEOs and leadership, product, policy, research, design and marketing teams. From technology to healthcare and finance, public sector to non-profits, I’ve seen how simple tools from behavioural science, design and systems thinking help teams tackle complex challenges.


In my past life, as Head of Behavioural Science at Ogilvy New Zealand, I researched behavioural insights for NZ Police, Energy Efficiency & Conservation Authority, Auckland Council, Briscoes, Rebel Sport, Public Health England (UK), American Express (UK), Intercontinental Hotel Group (Europe), Westminster Council (UK), Adobe (USA) and Starbucks (USA).

A pattern of wavy dots

Join an upcoming cohort

AI Playbook for Behaviour Change

Second cohort

$250

Dates

June 11—19, 2025

Payment Deadline

June 11, 2025
Get reimbursed

Course schedule

2-3 hours per week

  • Live Sessions

    2 x 90-minutes (Check your time zone)

    Live interactive sessions at the same time/date for two weeks. Recording will be available if you are unable to join live.

  • Optional: Office Hours

    60-minutes (Check your time zone)

    Unstructured AMA (Ask Me Anything) to support your learning journey.

  • Optional: Self-Guided Project

    1 hour (Self paced)

    Practice prompts directly on ChatGPT and share your output via Miro to complete your self-guided project work.

Free resource

How to ask 'good' questions with ChatGPT

Check out my prompt sheet asking ChatGPT to become your design thinking intern.


Get my free canvas combining the EAST framework with "How Might We" statements from design thinking to ask ‘good’ questions.

Free prompts for ChatGPT

Learning is better with cohorts

Learning is better with cohorts

Interactive workshops

This course revolves around 2 x 90 minutes live interactive sessions.

Self paced project work

You’ll be completing a self-paced project to get hands-on experience

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

AI Playbook for Behaviour Change

Second cohort

$250

Dates

June 11—19, 2025

Payment Deadline

June 11, 2025
Get reimbursed

$250

4.5 (3)

·

9 Days