How the best instructors create landing pages that sell
![](http://images.ctfassets.net/72n9zqcdnf4y/pBGfVKs97ctpCGsZPI4UP/83e8d7f0f95b0baa21281b5d2979d809/rq_headshot.png)
![](https://images.ctfassets.net/72n9zqcdnf4y/24xTxujS6sOypU8A7MU5nE/377c00031a0b39850e07b79a94a47daa/How_the_best_instructors_create_landing_pages_that_sell.png)
Main section/Above the fold
☑️ Highlights the key benefit
Resources:
![](https://images.ctfassets.net/72n9zqcdnf4y/32rUvtoh5ZuK2CjPjABFwY/5ae764e668b124e8f46c96a859643e30/above_the_fold.png)
Target audience
☑️ At least 2 qualifiers
Resource:
![](https://images.ctfassets.net/72n9zqcdnf4y/6E0uCl8zZTbeLkABoqxS43/1f23e6b866e2a2320d2dd35efb98d3ad/who_is_this_course_for.png)
Key outcomes
☑️ Written as outcome statements.
Resource:
- Examples: Andy Gupta, Annie Duke
![](https://images.ctfassets.net/72n9zqcdnf4y/37k4QWOQ0Ybtthj7KsvUp3/9cc929d6a43f27f1461b3333537c0e07/key_outcomes.png)
Instructor bio
☑️ Showcases your relevant experience, relevant personal details
Resources:
- Wes Kao’s tips on how to improve your bio in this video (at 2:00)
- Example: Christine Carillo, Taylor Davidson
![](https://images.ctfassets.net/72n9zqcdnf4y/65vTJwqwyn6q2qijYrCufj/a1885f14ebb6b5b77a889733b68c1186/instructor_bio.png)
Testimonials
Resources:
- Automatically gather testimonials with Maven end-of-course surveys
- Psychotactics: how to get great testimonials
![](https://images.ctfassets.net/72n9zqcdnf4y/6bxBTkUDmMH6iXGWF4adPM/cef620cf67750b0d85085d36947eb20d/testimonials.png)
Course syllabus
- 1-2 sentences: why students should care about this topic
- 1 sentence: what students will do in the course.
- 1 sentence: a tangible outcome students will produce
Example: Write of Passage’s course overview
![](https://images.ctfassets.net/72n9zqcdnf4y/5vWXXPgsbSbrd8DDkfsdIf/da42ffe85223896c651282206ba956cd/syllabus.png)
Course schedule
Example: Maven Course Accelerator schedule
![](https://images.ctfassets.net/72n9zqcdnf4y/61YjgJ2MCxCJ1CtomOMoin/a7073e4a9fe3d5d1978bcba24cb09c29/schedule.png)
FAQ
- “What’s this course about?”
- “Are there any prerequisites for this course?”
- “What if I can’t make the sessions?”
- “How much time should I expect to spend on the course?”
- “What deliverables/outcomes can I expect to walk away with?”
- “What’s your refund policy?”
- “Who is this course NOT for?”
- “How much access to [the instructor] do I get?”
- “What if I have more questions about the course?” Here you can include your contact information or an option to book a 15 minute coaching call with you.
- For business/work related courses: “How do I get this course reimbursed by my company?” In this case, you should include a templated letter to their manager that they can download.
Examples: Christian Wattig, Dave Kline
![](https://images.ctfassets.net/72n9zqcdnf4y/39beU6jwqVAJbsKDqaJtrf/ce41047842e2b4284dfc10bcce8be0e5/FAQs.png)
Visuals
Copywriting
Resource:
Additional resources:
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