Strategy Series: Lead Generation & Follow Up

4.0 (6)

·

7 Weeks

·

Cohort-based Course

Let's Build Your Modern Marketing Plan for 2025 Together.

This course is popular

6 people enrolled last week.

Featuring

PlusThis
SixthDivision
TagGenie
Slottable

Course overview

Two-Part Training Series To Supercharge Your Lead Gen and Follow-up in 2025.

We’re running a two-part training series to deliver everything you need to have a modern marketing plan for your lead gen and follow-up for 2025.


Chris Rocheleau has a gift for teaching lead generation and top-of-funnel marketing. He ran ads at DigitalMarketer, and will teach his innovative process for building a lead-gen engine.


Dave Lee and Bryce Christiansen from PlusThis will show you how to make lead gen content that converts into sales. And how to keep your lead gen healthy with list cleaning and bot protection.


And Jake Talbert from SixthDivision will show how to build rock-solid customer journeys and blueprinting of your campaigns for your follow-up.


Here’s when the two-part training will take place. 


Part 1: Lead Generation | January 13-15, 2025


Part 2: Follow-Up | February 24-28, 2025


Bonus: Join either part, and you’re in for both — no extra cost!


Hit the easy button! 


Register for the training and we’ll do the hard work of mapping out your 2025 Lead Gen and Follow-up Marketing Plan for you.


Event highlights

01

Group learning experience

Over the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

02

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

03

Practical Tools and Tactics

Walk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

What you'll learn

How To Generate Traffic & Leads

Without traffic and leads, your business is frankly toast. We'll show you how to build a traffic engine that generates daily leads that are pre-qualified using a process anyone can implement.

How To Make Lead Gen Content That Converts

There are two types of content every business needs in order to create customers. Splinter content and Plillar content. We'll show you proven examples of content that converts into customers as well as how to plan and create these for yourself.

How To Keep Your Lead Gen Healthy With List Cleaning & Form Protection

There's a double edged sword to creating lead gen. On one side you fuel your business with fresh leads, on the other you invite unwanted bots and spam. How do you know which is which? We'll show you.

How to Build Rock-Solid Customer Journeys So Customers Are WOWED, Invite Their Friends, And Buy More From You.

We'll take you through the blueprinting process SixthDivision uses with every client they've worked with. This is the proven process they used with clients like Daymond John, Frank Kern, and more to build out their customer journeys. No more guessing what you should send people.

This course includes

9 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 13—Jan 19

    Jan

    13

    Stop being stupid with your Marketing Budget

    Mon 1/136:00 PM—8:00 PM (UTC)

    Jan

    14

    How to attract leads that will want your stuff, read your content, and refer more like them.

    Tue 1/149:00 PM—10:00 PM (UTC)

    Jan

    15

    Quality Leads Only: How to Prevent Fake Signups and Manual Cleanup Hassles

    Wed 1/1511:00 PM—12:00 AM (UTC)

Week 2

Jan 20—Jan 26
    Nothing scheduled for this week

Week 3

Jan 27—Feb 2

    Jan

    29

    Stop Duct-Taping Your Events: Streamline Registration and Follow-up For Good!

    Wed 1/299:00 PM—10:00 PM (UTC)

Week 4

Feb 3—Feb 9
    Nothing scheduled for this week

Week 5

Feb 10—Feb 16

    Feb

    11

    Kyle Leavitt - Nail Your Customer Onboarding Experience

    Tue 2/119:00 PM—10:00 PM (UTC)

Week 6

Feb 17—Feb 23
    Nothing scheduled for this week

Week 7

Feb 24—Feb 28

    Feb

    28

    We Invented The Tag Strategy Most Keap Users Use. Here's What To Know.

    Fri 2/289:00 PM—10:00 PM (UTC)

    Feb

    25

    How to build a happy client factory

    Tue 2/256:00 PM—7:00 PM (UTC)

    Feb

    26

    Simple tools to evolve your follow-up w/ Bryce Christensen

    Wed 2/265:00 PM—6:00 PM (UTC)

    Feb

    27

    Blueprinting Your Client Journey with Jake Talbert

    Thu 2/2710:30 PM—11:30 PM (UTC)

4.0 (6 ratings)

What students are saying

Meet your instructor

Mychal Edelman

Mychal Edelman

Mychal has worked across the Keap ecosystem for over 12 years. His work with Keap’s top partners and as an instructor at Keap Academy has allowed him to grow businesses for Keap’s most advanced users, as well as those who are “just getting started” on their small business journey.

Amanda Madsen of Keap Academy

Amanda Madsen of Keap Academy

Keap Academy is a small but mighty team of people passionate about helping small businesses grow. Amanda embodies that passion for education.

Dave Lee

Dave Lee

Co-Founder of PlusThis, SixthDivision, ListDefender, Slottable, and TagGenie.


Dave has co-founded mulitple seven figure businesses in agencies and software.


He's a genius in all things marketing and growth when it comes to small business.

Bryce Christiansen

Bryce Christiansen

Bryce has been the force behind growing PlusThis to mulitple seven figures as well as building the momentum behind ListDefender, Slottable, and TagGenie.


He's built lead gen content that has brought in over 1M in revenue.


He's a proven marketer that consistently grows small businesses.

A pattern of wavy dots

Join an upcoming cohort

Strategy Series: Lead Generation & Follow Up

Lead Generation

$129

Dates

Jan 13—Mar 1, 2025

Payment Deadline

Feb 28, 2025
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course is a live webinar hosted by experts in lead attribution.

Interactive with time for questions

You’ll be interacting with other learners and have the opportunity to ask questions.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Strategy Series: Lead Generation & Follow Up

Lead Generation

$129

Dates

Jan 13—Mar 1, 2025

Payment Deadline

Feb 28, 2025
Get reimbursed

$129

4.0 (6)

·

7 Weeks