Strategy Series: Lead Generation & Follow Up
4.0
(6 ratings)
7 Weeks
·Cohort-based Course
Lead Generation and Follow Up | Group Learning
Strategy Series: Lead Generation & Follow Up
4.0
(6 ratings)
7 Weeks
·Cohort-based Course
Lead Generation and Follow Up | Group Learning
Course overview
This is a 2 part series that focuses on rethinking Lead Generation + Follow Up
This event takes place in 2 parts that are separate, but connected.
Part 1: Lead Generation
January 13-15 2025
Part 2: Follow Up
February 26-27 2025
Lead generation and follow up tactics in 2025 are evolving faster than ever, and outdated strategies won’t cut it. This virtual cohort event is your opportunity to stay ahead of the competition by learning from top industry experts and collaborating with peers facing the same challenges. Whether you’re a marketing director, implementer, or business owner, this event will equip you with the knowledge and tools to transform your lead generation and follow-up efforts for 2025 and beyond.
You’ll leave this event with cutting-edge strategies that are practical, scalable, and designed to deliver measurable results.
Event highlights
01
Group learning experience
Over the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you
02
Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real
03
Practical Tools and Tactics
Walk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance
What you'll learn
Implementing AI and Automation
Gain hands-on knowledge of the latest AI-powered tools and CRM automations that can streamline your lead follow-up process while maintaining a personal, human approach.
Building Effective Follow-Up Funnels
Master the art of creating multi-channel follow-up sequences that nurture leads through tailored messaging, increasing engagement and driving faster conversions.
Crafting Irresistible Lead Magnets
Discover how to create high-value, conversion-focused content such as webinars, downloadable resources, and personalized offers that engage and capture leads across multiple touchpoints.
Advanced Targeting Techniques
Learn how to leverage cutting-edge data analytics, AI, and customer insights to identify and attract the most qualified leads, ensuring your marketing dollars are spent wisely.
This course includes
6 interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Strategy Series: Lead Generation & Follow Up
Course syllabus
Week 1
Jan 13—Jan 19
Events
- Jan
13
Optimizing Lead Generation Channels for Maximum Impact
Optimizing Lead Generation Channels for Maximum Impact
Mon, Jan 13, 6:00 PM - 7:00 PM UTC
- Jan
14
Panel: Leveraging Data-Driven Targeting for Smarter Lead Acquisition
Panel: Leveraging Data-Driven Targeting for Smarter Lead Acquisition
Tue, Jan 14, 9:00 PM - 10:00 PM UTC
- Jan
15
Creating High-Converting Content to Capture Leads
Creating High-Converting Content to Capture Leads
Wed, Jan 15, 11:00 PM - 12:00 AM UTC
Modules
- Optimizing Lead Generation Channels for Maximum ImpactOptimizing Lead Generation Channels for Maximum Impact1 Lesson
Week 2
Jan 20—Jan 26
Nothing scheduled for this week.
Week 3
Jan 27—Feb 2
Nothing scheduled for this week.
Week 4
Feb 3—Feb 9
Nothing scheduled for this week.
Week 5
Feb 10—Feb 16
Nothing scheduled for this week.
Week 6
Feb 17—Feb 23
Nothing scheduled for this week.
Week 7
Feb 24—Feb 28
Events
- Feb
26
Mastering Multi-Channel Lead Nurturing
Mastering Multi-Channel Lead Nurturing
Wed, Feb 26, 6:00 PM - 7:00 PM UTC
- Feb
27
Harnessing Automation and AI to Scale Your Follow-Up Process
Harnessing Automation and AI to Scale Your Follow-Up Process
Thu, Feb 27, 5:00 PM - 6:00 PM UTC
- Feb
28
Using Lead Scoring and CRM Integrations for Smarter Sales
Using Lead Scoring and CRM Integrations for Smarter Sales
Fri, Feb 28, 10:30 PM - 11:30 PM UTC
4.0
(6 ratings)
What students are saying
Meet your instructor
Mychal Edelman
Mychal has worked across the Keap ecosystem for over 12 years. His work with Keap’s top partners and as an instructor at Keap Academy has allowed him to grow businesses for Keap’s most advanced users, as well as those who are “just getting started” on their small business journey.
Sarah Anderson of Keap Academy
Keap Academy is a small but mighty team of people passionate about helping small businesses grow. Meet Mychal Edelman, Greg Jenkins, and Sarah Anderson.
Scott Martineau
Co-Founder Keap
Keap;s co-founder knows what it’s like to struggle with starting (and running) a successful business.
Keap has been recognized for having an award-winning culture, has 600+ employees, and today is a $100 million business.
Join an upcoming cohort
Strategy Series: Lead Generation & Follow Up
Lead Generation
$129
Dates
Payment Deadline
Bulk purchases
Learning is better with cohorts
Active hands-on learning
This course is a live webinar hosted by experts in lead attribution.
Interactive with time for questions
You’ll be interacting with other learners and have the opportunity to ask questions.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Join an upcoming cohort
Strategy Series: Lead Generation & Follow Up
Lead Generation
$129
Dates
Payment Deadline
Bulk purchases