Strategy Series: Lead Generation & Follow Up

4.0 (6)

7 Weeks

Cohort-based Course

Lead Generation and Follow Up | Group Learning

Strategy Series: Lead Generation & Follow Up

4.0 (6)

7 Weeks

Cohort-based Course

Lead Generation and Follow Up | Group Learning

Hosted by

Mychal Edelman and Sarah Anderson of Keap Academy

Our instructors have 30+ years of hands on experience with growing businesses

Mychal Edelman and Sarah Anderson of Keap Academy

Our instructors have 30+ years of hands on experience with growing businesses

Course overview

This is a 2 part series that focuses on rethinking Lead Generation + Follow Up

This event takes place in 2 parts that are separate, but connected.

Part 1: Lead Generation

January 13-15 2025

Part 2: Follow Up

February 26-27 2025

Lead generation and follow up tactics in 2025 are evolving faster than ever, and outdated strategies won’t cut it. This virtual cohort event is your opportunity to stay ahead of the competition by learning from top industry experts and collaborating with peers facing the same challenges. Whether you’re a marketing director, implementer, or business owner, this event will equip you with the knowledge and tools to transform your lead generation and follow-up efforts for 2025 and beyond.

You’ll leave this event with cutting-edge strategies that are practical, scalable, and designed to deliver measurable results.

Event highlights

Group learning experience

Over the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

Practical Tools and Tactics

Walk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

Group learning experience

Over the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

Practical Tools and Tactics

Walk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

What you'll learn

Implementing AI and Automation

Gain hands-on knowledge of the latest AI-powered tools and CRM automations that can streamline your lead follow-up process while maintaining a personal, human approach.

Building Effective Follow-Up Funnels

Master the art of creating multi-channel follow-up sequences that nurture leads through tailored messaging, increasing engagement and driving faster conversions.

Crafting Irresistible Lead Magnets

Discover how to create high-value, conversion-focused content such as webinars, downloadable resources, and personalized offers that engage and capture leads across multiple touchpoints.

Advanced Targeting Techniques

Learn how to leverage cutting-edge data analytics, AI, and customer insights to identify and attract the most qualified leads, ensuring your marketing dollars are spent wisely.

This course includes

6 interactive live sessions

Lifetime access to course materials

1 in-depth lesson

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 13—Jan 19

Jan

Optimizing Lead Generation Channels for Maximum Impact

Mon 1/136:00 PM—7:00 PM (UTC)

Jan

Panel: Leveraging Data-Driven Targeting for Smarter Lead Acquisition

Tue 1/149:00 PM—10:00 PM (UTC)

Jan

Creating High-Converting Content to Capture Leads

Wed 1/1511:00 PM—12:00 AM (UTC)