Strategy Series: Lead Generation & Follow Up

4.0

(6 ratings)

·

7 Weeks

·

Cohort-based Course

Lead Generation and Follow Up | Group Learning

Course overview

This is a 2 part series that focuses on rethinking Lead Generation + Follow Up

This event takes place in 2 parts that are separate, but connected.


Part 1: Lead Generation

January 13-15 2025


Part 2: Follow Up

February 26-27 2025


Lead generation and follow up tactics in 2025 are evolving faster than ever, and outdated strategies won’t cut it. This virtual cohort event is your opportunity to stay ahead of the competition by learning from top industry experts and collaborating with peers facing the same challenges. Whether you’re a marketing director, implementer, or business owner, this event will equip you with the knowledge and tools to transform your lead generation and follow-up efforts for 2025 and beyond.


You’ll leave this event with cutting-edge strategies that are practical, scalable, and designed to deliver measurable results.

Event highlights

01

Group learning experience

Over the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

02

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

03

Practical Tools and Tactics

Walk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

What you'll learn

Implementing AI and Automation

Gain hands-on knowledge of the latest AI-powered tools and CRM automations that can streamline your lead follow-up process while maintaining a personal, human approach.

Building Effective Follow-Up Funnels

Master the art of creating multi-channel follow-up sequences that nurture leads through tailored messaging, increasing engagement and driving faster conversions.

Crafting Irresistible Lead Magnets

Discover how to create high-value, conversion-focused content such as webinars, downloadable resources, and personalized offers that engage and capture leads across multiple touchpoints.

Advanced Targeting Techniques

Learn how to leverage cutting-edge data analytics, AI, and customer insights to identify and attract the most qualified leads, ensuring your marketing dollars are spent wisely.


This course includes

6 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 13—Jan 19

    Jan

    13

    Optimizing Lead Generation Channels for Maximum Impact

    Mon 1/136:00 PM—7:00 PM (UTC)

    Jan

    14

    Panel: Leveraging Data-Driven Targeting for Smarter Lead Acquisition

    Tue 1/149:00 PM—10:00 PM (UTC)

    Jan

    15

    Creating High-Converting Content to Capture Leads

    Wed 1/1511:00 PM—12:00 AM (UTC)

    Optimizing Lead Generation Channels for Maximum Impact

    1 item

Week 2

Jan 20—Jan 26
    Nothing scheduled for this week

Week 3

Jan 27—Feb 2
    Nothing scheduled for this week

Week 4

Feb 3—Feb 9
    Nothing scheduled for this week

Week 5

Feb 10—Feb 16
    Nothing scheduled for this week

Week 6

Feb 17—Feb 23
    Nothing scheduled for this week

Week 7

Feb 24—Feb 28

    Feb

    26

    Mastering Multi-Channel Lead Nurturing

    Wed 2/266:00 PM—7:00 PM (UTC)

    Feb

    27

    Harnessing Automation and AI to Scale Your Follow-Up Process

    Thu 2/275:00 PM—6:00 PM (UTC)

    Feb

    28

    Using Lead Scoring and CRM Integrations for Smarter Sales

    Fri 2/2810:30 PM—11:30 PM (UTC)

4.0

(6 ratings)

What students are saying

Meet your instructor

Mychal Edelman

Mychal Edelman

Mychal has worked across the Keap ecosystem for over 12 years. His work with Keap’s top partners and as an instructor at Keap Academy has allowed him to grow businesses for Keap’s most advanced users, as well as those who are “just getting started” on their small business journey.

Sarah Anderson of Keap Academy

Sarah Anderson of Keap Academy

Keap Academy is a small but mighty team of people passionate about helping small businesses grow. Meet Mychal Edelman, Greg Jenkins, and Sarah Anderson.

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Join an upcoming cohort

Strategy Series: Lead Generation & Follow Up

Lead Generation

$129

Dates

Jan 13—Mar 1, 2025

Payment Deadline

Feb 28, 2025

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course is a live webinar hosted by experts in lead attribution.

Interactive with time for questions

You’ll be interacting with other learners and have the opportunity to ask questions.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Strategy Series: Lead Generation & Follow Up

Lead Generation

$129

Dates

Jan 13—Mar 1, 2025

Payment Deadline

Feb 28, 2025

$129

4.0

(6)

·

7 Weeks