Maven Course Accelerator
4.6
(480 ratings)
4 Weeks
·Cohort-based Course
Get proven templates, guidance, and feedback to turn your hard-earned knowledge into a premium course.
Course overview
Make an impact teaching what you love
Not enough operators with real-world experience teach online. Many are too busy being heads-down within their organizations.
But the next generation of leaders wants to learn from you. Join Maven to turn your hard-earned knowledge into a transformative online course.
Over 15,000 students have taken Maven courses, and instructors have earned $14m to date. On average, instructors earn ~$20,000 per cohort.
Who teaches on Maven:
01
Operators & Leaders
with a track record at successful companies with a history of achieving results and coaching others
02
Subject Matter Experts
who have hard-earned knowledge and frameworks to share with the next generation of leaders
03
Consultants/Coaches
who are bored of repetitive client projects and ready to scale their expertise with a highly-leveraged course
Why teach on Maven?
Learn from the best
Maven coined the concept of cohort-based courses and has helped new instructors earn millions in revenue.
Pay it forward
Your hard-earned knowledge can help others a few steps behind you succeed and move up in their companies.
Expand your influence over time
Your course can evolve into a vibrant community that builds your credibility and increases your impact.
Stay on track with accountability
Maven teaches easy-to-follow frameworks, models, and exercises to help you ship your course in just two weeks and iterate as you grow.
Interact with passionate learners
Students on Maven are smart, accomplished, and dedicated to up-skilling themselves. Your experience teaching will help you sharpen your own ideas.
Gain notoriety for your knowledge
Experts from top companies and the fastest-growing startups teach on Maven.
Maven Course Accelerator
Course syllabus
Week 1
Week 1
Aug 8—Aug 13
Events
- Aug
10
Workshop 1
Workshop 1
Thu, Aug 10, 1:00 PM - 2:00 PM UTC
Modules
- #0 Start here: Orientation#0 Start here: Orientation8 Lessons
Welcome to Maven! This syllabus is where you’ll find the step-by-step videos, guides, and worksheets to build your course efficiently and effectively. Get oriented to the Maven platform and marketplace with these short videos.
✅ Action to complete milestone: Check that you can login at maven.com/me, and download the course workbook
⌛ Est. time: 15 MIN
- #1 Develop course-market fit#1 Develop course-market fit7 Lessons • 2 Projects
Your first milestones are to figure out what you want to teach, narrow your ideal student, and begin drafting your course positioning on your landing page.
✅ Action: Draft your "who is this course for" section, share your SPOV
⌛ Est. time: 20 min
Week 2
Week 2
Aug 14—Aug 20
Events
- Aug
17
Workshop 2
Workshop 2
Thu, Aug 17, 5:00 PM - 6:00 PM UTC
Modules
- #2 Grow your waitlist#2 Grow your waitlist7 Lessons • 1 Project
Almost all of our most successful instructors validated their topic and got early leads through a survey. It’s a low-risk, high-reward way to get feedback directly from your potential students and to start building an email waitlist. This waitlist is a valuable asset when you start promoting your course.
You'll also use a lead magnet to continue to build your waitlist and demonstrate your credibility to students.
✅ Actions to complete milestone:
- Upload your headshot
- Customize your course interest survey
- Customize your waitlist email
- Share your survey
- Create a lead magnet
⭐ Bonus
- 50+ responses or 5 enrollments: eligible to be listed in Maven's marketplace when you launch
- 75+ responses or 10 enrollments: ^ above + 1 free copywriting review of your landing page
- 100+ responses or 15 enrollments: ^ above + considered for a feature by Maven
⌛ Est. time: 15 min
Free preview
#3 Draft your landing page#3 Draft your landing page14 Lessons • 1 ProjectIn this milestone, you’ll ship an SFD (“shitty first draft”) of your landing page. At Maven, we believe in progress over perfection and iterating quickly.
✅ Action: Start drafting your landing page
⏳ Est. time: 30 min
Week 3
Week 3
Aug 21—Aug 27
Events
- Aug
24
Workshop 3
Workshop 3
Thu, Aug 24, 5:00 PM - 6:00 PM UTC
Modules
- #4 Market your course & get your first enrollment#4 Market your course & get your first enrollment8 Lessons • 1 Project
4-5 weeks before your cohort start date: announce your course and kick off your promotion. Below are several effective tactics to help you get your first enrollment.
✅ Actions:
- Reminder: Get leads through a course survey
- Start your cohort launch campaign
- Announce your course
- Create a discount code
- Host a free workshop
- Write a warm "Congrats—you're in!" email and automate in Maven
⏳ Est. time: 30 min
Week 4
Week 4
Aug 28—Sep 1
Events
- Aug
31
Workshop 4
Workshop 4
Thu, Aug 31, 5:00 PM - 6:00 PM UTC
Modules
- #5 Develop your course content#5 Develop your course content10 Lessons • 1 Project
In this module, you'll learn how to structure your course, design an interactive lesson with active learning, and design an authentic project.
✅ Action:
- Add a project your syllabus
- Design an engaging lesson using the State Change Method
⏳ Est. time: 40 min
- #6 Prepare for your cohort#6 Prepare for your cohort12 Lessons
The student portal in Maven is a one-stop-shop for your students to access their events, course materials, and community. Before the first day of your cohort, prepare to welcome your students and get ready to kick off with a strong start.
✅ Actions:
- Connect Zoom
- Create events & enable automatic recording uploads
- Add modules
- Create a project
- Set your portal open date - this is the first day students can access the syllabus and community
- Turn on your community
- Customize your intro template
⏳ Est. time: 30 min
Bonus
Bonus
Modules
- Course mechanics, price, and lengthCourse mechanics, price, and length6 Lessons
- Discover the Course Mechanics Canvas and how to use it to design your course
- Determine the price and length of your course
- Bonus content & guest lecturesBonus content & guest lectures12 Lessons
Bonus videos and resources about building, running, and marketing your CBC.
- Product demosProduct demos4 Lessons
Maven platform demos
- #0 Start here: Orientation#0 Start here: Orientation4 Lessons
Welcome to Maven! This syllabus is where you’ll find the step-by-step videos, guides, and worksheets to build your course efficiently and effectively. Get oriented to the Maven platform and marketplace with these short videos.
✅ Action: Check that you can login at maven.com/me, and download the course workbook
⌛ Est. time: 15 MIN
- #2 Grow your waitlist#2 Grow your waitlist6 Lessons • 1 Project
Almost all of our most successful instructors validated their topic and got early leads through a survey. It’s a low-risk, high-reward way to get feedback directly from your potential students and to start building an email waitlist. This waitlist is a valuable asset when you start promoting your course.
You'll also use a lead magnet to continue to build your waitlist and demonstrate your credibility to students.
✅ Actions to complete milestone:
- Upload your headshot
- Customize your course interest survey
- Customize your waitlist email
- Share your survey
- Create a lead magnet
⭐ Bonus
- 50+ responses or 5 enrollments: eligible to be listed in Maven's marketplace when you launch
- 75+ responses or 10 enrollments: ^ above + 1 free copywriting review of your landing page
- 100+ responses or 15 enrollments: ^ above + considered for a feature by Maven
⌛ Est. time: 15 min
- #3 Build your landing page#3 Build your landing page14 Lessons • 1 Project
In this milestone, you’ll ship an SFD (“shitty first draft”) of your landing page. At Maven, we believe in progress over perfection and iterating quickly.
✅ Action: Start drafting your landing page
⏳ Est. time: 30 min
- #6 Prepare for your cohort#6 Prepare for your cohort10 Lessons
The student portal in Maven is a one-stop-shop for your students to access their events, course materials, and community. Before the first day of your cohort, prepare to welcome your students and get ready to kick off with a strong start.
✅ Actions:
- Connect Zoom
- Create events & enable automatic recording uploads
- Add modules
- Create a project
- Set your portal open date - this is the first day students can access the syllabus and community
- Turn on your community
- Customize your intro template
⏳ Est. time: 30 min
- Bonus content & guest lecturesBonus content & guest lectures12 Lessons
Bonus videos and resources about building, running, and marketing your CBC.
- Product demosProduct demos4 Lessons
Maven platform demos
- #1 Develop product-market fit#1 Develop product-market fit6 Lessons • 2 Projects
Your first milestones are to figure out what you want to teach, narrow your ideal student, and begin drafting your course positioning on your landing page
✅ Action: Draft your "who is this course for" section, share your SPOV
⌛ Est. time: 20 min
- #4 Market your course & get your first enrollment#4 Market your course & get your first enrollment9 Lessons • 1 Project
4-5 weeks before your cohort start date: announce your course and kick off your promotion. Below are several effective tactics to help you get your first enrollment
✅ Actions:
⏳ Est. time: 30 min
- #5 Develop your course content#5 Develop your course content8 Lessons • 1 Project
Objectives:
Design your course projects to ensure your content covers the "Super Specific How."
Draft your syllabus in Maven, making sure to design a well-organized course that brings in your own frameworks and templates and supplemental content from other experts.
Sketch your live session plans and prepare to engage your students in meaningful ways
- Getting StartedGetting Started3 Lessons
Welcome to the course! 👋
I’m really excited to get started soon. Before the cohort officially begins, read through the following lessons for some tips to help you make the most of this course. Just send me a DM me in the community if you have any questions - I'm here to guide you every step of the way.
- Course mechanics, price, and lengthCourse mechanics, price, and length5 Lessons
- Discover the Course Mechanics Canvas and how to use it to design your course
- Determine the price and length of your course
4.6
(480 ratings)
What students are saying
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Maven Course Accelerator
Get started for free on Maven's all-in-one platform
Integrated marketing tools to convert students
Build a beautiful landing page, optimized for cohort-based courses and integrated with Stripe. You can send automated drip campaigns and personalized emails for every stage of the funnel.
Simplify course operations
No more disparate forms, spreadsheets, and email. With Maven, you can easily admit students, automatically send calendar invites, and host your course content.
Engage your community
Get access to Maven's community so students have a one-stop-shop to find all their course content and connect with their cohort.
Instructor-friendly pricing & terms
When you start earning on Maven, you keep 90% of your course revenue minus Stripe transaction fees. We only make money when you do. Plus, you own your content and intellectual property.
Hear what other experts have to say
Lenny Rachitsky
Sara Sodine Parr
Amanda Natividad
Dror Poleg
Justin Mikolay
Li Jin
Meet your instructors
Wes Kao (Cofounder of Maven)
Co-founder of Maven and the altMBA
Wes is co-founder of Maven. Previously, she was the co-founder of the altMBA with Seth Godin, growing the altMBA to thousands of alumni in 550 cities in 45 countries and creating the cohort-based course category. She has built courses for Professor Galloway (Section4), David Perell, Tiago Forte, Outlier.org (by the co-founder of Masterclass), Morning Brew, and more.
Rachel Cai (Marketing lead)
Marketing lead at Maven, ex-Google for Education
Rachel is a marketing lead at Maven and co-created the Maven Course Accelerator with Wes Kao. Her mission is to help highly credible operators turn their expertise into impactful, interactive courses. Previously, she led programs and partnerships at Google for Education for 5 years, launching a global coaching certification to thousands of teachers and a partnership program to 300+ edtechs.
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Maven Course Accelerator
Workshop: How to figure out your ideal course topic
"If you build it, they will come" is the biggest myth in building courses. That's why you should define your positioning from day one and avoid building a course no one wants.
In this workshop, you'll use the "outside-in, inside-out" framework to define your topic: What questions do your target students ask you all the time? Within your area of expertise, what are you most obsessed about?
Register to get the recording 👇
Get this free video
Build alongside a motivated group of operators & experts
Active, hands-on learning
Every workshop is designed to help you put your learning into practice and ship your course pilot.
Learn with a cohort of peers
You’ll build and learn alongside a cohort of top operators and experts. Our alumni include:
- Arielle Jackson (Marketer in Residence at First Round)
- Andy Gupta (ex-Goldman Sachs)
- Marily Nika (AI Product Lead at Meta)
- Amanda Natividad (VP Marketing at Sparktoro)
- Dave Kline (former Head of Recruiting at Bridgewater)
Accountability through community
Access to peer feedback and expert staff to keep you accountable and help you get unstuck.
Frequently Asked Questions
What is a cohort-based course?
What is the class schedule?
What does the application process look like?
What's the time commitment?
Will the sessions be recorded?
I already run a cohort-based course. Should I join this program?
Can I build multiple courses on Maven?
How often can I run my cohort-based course?
Why is this program free?
How much does Maven's platform cost?
Will Wes teach every workshop?
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How much can I earn teaching on Maven?
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Maven Course Accelerator
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What you’ll get out of this course
Describe a key outcome or topic covered in your course
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Describe a key outcome or topic covered in your course
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Describe a key outcome or topic covered in your course
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Describe a key outcome or topic covered in your course
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.