4.6
(480 ratings)
4 Weeks
·Cohort-based Course
Get proven templates, guidance, and feedback to turn your hard-earned knowledge into a premium course.
Course overview
Not enough operators with real-world experience teach online. Many are too busy being heads-down within their organizations.
But the next generation of leaders wants to learn from you. Join Maven to turn your hard-earned knowledge into a transformative online course.
Over 15,000 students have taken Maven courses, and instructors have earned $14m to date. On average, instructors earn ~$20,000 per cohort.
01
Operators & Leaders
with a track record at successful companies with a history of achieving results and coaching others
02
Subject Matter Experts
who have hard-earned knowledge and frameworks to share with the next generation of leaders
03
Consultants/Coaches
who are bored of repetitive client projects and ready to scale their expertise with a highly-leveraged course
Maven coined the concept of cohort-based courses and has helped new instructors earn millions in revenue.
Your hard-earned knowledge can help others a few steps behind you succeed and move up in their companies.
Your course can evolve into a vibrant community that builds your credibility and increases your impact.
Maven teaches easy-to-follow frameworks, models, and exercises to help you ship your course in just two weeks and iterate as you grow.
Students on Maven are smart, accomplished, and dedicated to up-skilling themselves. Your experience teaching will help you sharpen your own ideas.
Experts from top companies and the fastest-growing startups teach on Maven.
Maven Course Accelerator
Week 1
Week 1
Aug 8—Aug 13
Events
Thu, Aug 10, 1:00 PM - 2:00 PM UTC
Modules
Welcome to Maven! This syllabus is where you’ll find the step-by-step videos, guides, and worksheets to build your course efficiently and effectively. Get oriented to the Maven platform and marketplace with these short videos.
✅ Action to complete milestone: Check that you can login at maven.com/me, and download the course workbook
⌛ Est. time: 15 MIN
Your first milestones are to figure out what you want to teach, narrow your ideal student, and begin drafting your course positioning on your landing page.
✅ Action: Draft your "who is this course for" section, share your SPOV
⌛ Est. time: 20 min
Week 2
Week 2
Aug 14—Aug 20
Events
Thu, Aug 17, 5:00 PM - 6:00 PM UTC
Modules
Almost all of our most successful instructors validated their topic and got early leads through a survey. It’s a low-risk, high-reward way to get feedback directly from your potential students and to start building an email waitlist. This waitlist is a valuable asset when you start promoting your course.
You'll also use a lead magnet to continue to build your waitlist and demonstrate your credibility to students.
✅ Actions to complete milestone:
⭐ Bonus
⌛ Est. time: 15 min
Free preview
In this milestone, you’ll ship an SFD (“shitty first draft”) of your landing page. At Maven, we believe in progress over perfection and iterating quickly.
✅ Action: Start drafting your landing page
⏳ Est. time: 30 min
Week 3
Week 3
Aug 21—Aug 27
Events
Thu, Aug 24, 5:00 PM - 6:00 PM UTC
Modules
4-5 weeks before your cohort start date: announce your course and kick off your promotion. Below are several effective tactics to help you get your first enrollment.
✅ Actions:
⏳ Est. time: 30 min
Week 4
Week 4
Aug 28—Sep 1
Events
Thu, Aug 31, 5:00 PM - 6:00 PM UTC
Modules
In this module, you'll learn how to structure your course, design an interactive lesson with active learning, and design an authentic project.
✅ Action:
⏳ Est. time: 40 min
The student portal in Maven is a one-stop-shop for your students to access their events, course materials, and community. Before the first day of your cohort, prepare to welcome your students and get ready to kick off with a strong start.
✅ Actions:
⏳ Est. time: 30 min
Bonus
Bonus
Modules
Bonus videos and resources about building, running, and marketing your CBC.
Maven platform demos
Welcome to Maven! This syllabus is where you’ll find the step-by-step videos, guides, and worksheets to build your course efficiently and effectively. Get oriented to the Maven platform and marketplace with these short videos.
✅ Action: Check that you can login at maven.com/me, and download the course workbook
⌛ Est. time: 15 MIN
Almost all of our most successful instructors validated their topic and got early leads through a survey. It’s a low-risk, high-reward way to get feedback directly from your potential students and to start building an email waitlist. This waitlist is a valuable asset when you start promoting your course.
You'll also use a lead magnet to continue to build your waitlist and demonstrate your credibility to students.
✅ Actions to complete milestone:
⭐ Bonus
⌛ Est. time: 15 min
In this milestone, you’ll ship an SFD (“shitty first draft”) of your landing page. At Maven, we believe in progress over perfection and iterating quickly.
✅ Action: Start drafting your landing page
⏳ Est. time: 30 min
The student portal in Maven is a one-stop-shop for your students to access their events, course materials, and community. Before the first day of your cohort, prepare to welcome your students and get ready to kick off with a strong start.
✅ Actions:
⏳ Est. time: 30 min
Bonus videos and resources about building, running, and marketing your CBC.
Maven platform demos
Your first milestones are to figure out what you want to teach, narrow your ideal student, and begin drafting your course positioning on your landing page
✅ Action: Draft your "who is this course for" section, share your SPOV
⌛ Est. time: 20 min
4-5 weeks before your cohort start date: announce your course and kick off your promotion. Below are several effective tactics to help you get your first enrollment
✅ Actions:
⏳ Est. time: 30 min
Objectives:
Design your course projects to ensure your content covers the "Super Specific How."
Draft your syllabus in Maven, making sure to design a well-organized course that brings in your own frameworks and templates and supplemental content from other experts.
Sketch your live session plans and prepare to engage your students in meaningful ways
Welcome to the course! 👋
I’m really excited to get started soon. Before the cohort officially begins, read through the following lessons for some tips to help you make the most of this course. Just send me a DM me in the community if you have any questions - I'm here to guide you every step of the way.
4.6
(480 ratings)
Integrated marketing tools to convert students
Build a beautiful landing page, optimized for cohort-based courses and integrated with Stripe. You can send automated drip campaigns and personalized emails for every stage of the funnel.
Simplify course operations
No more disparate forms, spreadsheets, and email. With Maven, you can easily admit students, automatically send calendar invites, and host your course content.
Engage your community
Get access to Maven's community so students have a one-stop-shop to find all their course content and connect with their cohort.
Instructor-friendly pricing & terms
When you start earning on Maven, you keep 90% of your course revenue minus Stripe transaction fees. We only make money when you do. Plus, you own your content and intellectual property.
Lenny Rachitsky
Sara Sodine Parr
Amanda Natividad
Dror Poleg
Justin Mikolay
Li Jin
Co-founder of Maven and the altMBA
Wes is co-founder of Maven. Previously, she was the co-founder of the altMBA with Seth Godin, growing the altMBA to thousands of alumni in 550 cities in 45 countries and creating the cohort-based course category. She has built courses for Professor Galloway (Section4), David Perell, Tiago Forte, Outlier.org (by the co-founder of Masterclass), Morning Brew, and more.
Marketing lead at Maven, ex-Google for Education
Rachel is a marketing lead at Maven and co-created the Maven Course Accelerator with Wes Kao. Her mission is to help highly credible operators turn their expertise into impactful, interactive courses. Previously, she led programs and partnerships at Google for Education for 5 years, launching a global coaching certification to thousands of teachers and a partnership program to 300+ edtechs.
"If you build it, they will come" is the biggest myth in building courses. That's why you should define your positioning from day one and avoid building a course no one wants.
In this workshop, you'll use the "outside-in, inside-out" framework to define your topic: What questions do your target students ask you all the time? Within your area of expertise, what are you most obsessed about?
Register to get the recording 👇
Active, hands-on learning
Every workshop is designed to help you put your learning into practice and ship your course pilot.
Learn with a cohort of peers
You’ll build and learn alongside a cohort of top operators and experts. Our alumni include:
Accountability through community
Access to peer feedback and expert staff to keep you accountable and help you get unstuck.
Join our waitlist for future cohorts
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.