Customer Journey Design for Product Leaders
2 Weeks
·Cohort-based Course
Prototype your 30-day Customer Journey with Generative AI
Customer Journey Design for Product Leaders
2 Weeks
·Cohort-based Course
Prototype your 30-day Customer Journey with Generative AI
Clients
Course overview
A high-retention Customer Journey starts with low-fidelity Storyboards 🎬
Have you ever struggled to validate your product or game ideas quickly & effectively?
It's tricky. Maybe you've built fake landing pages. Or high-quality Figma mockups. Or a stripped-down MVP.
But something's missing.
Even after prototyping, we ship the wrong features, & struggle to drive retention.
Because we don't have a quick way to mockup & test our end-to-end Customer Journey & Core Loop with the right people.
But... what if you could quickly test your Customer Journey with just-right testers – with the help of Generative AI?
In this course, you'll learn how to research, design & prototype your 30-day product experience with Customer Journey Storyboards.
You'll learn specific, actionable techniques that help you:
- choose the right people to test your ideas on
- surface relevant habits & needs with 5-minute interviews
- drive retention with a habit-building Core Loop
- define the Story Beats of your customer experience
- visualize & test your product experience with low-fidelity Customer Journey Storyboards
Using your Journey Storyboarding Playbook, you'll answer questions & fill in data to bring your Customer Journey Storyboards to life.
Plus - you'll get access to JourneyMaker, our GenAI tool that helps you build a recruiting screener, analyze interview data, and create storyboards of your 30-day customer experience.
At the end of this course, you will have your own Customer Journey Storyboards to download & continue to develop.
If you want to identify problems earlier and collaborate with your team more effectively, this prototyping technique is a game-changer 🚀
Who this course is for 🎯
01
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
02
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
03
Product Managers & UX Professionals who want improved outcomes, faster concept testing, & more effective prototyping methods.
After taking this course, you'll know how to
Recruit & partner with early customers to build the right product
Finding your ideal customers can be tricky, We give you a step-by-step process & template to follow for identifying & recruiting your high-need under-served customers - the ones best suited to helping you test & tune your product experience.
Write Job Stories that capture your customers' needs & habits
Want a fast, effective way to turn research insights into design decisions? You'll use our Habit Designer AI tool to automatically generate Jobs-To-Be-Done from interview transcripts, and find existing customer habits to leverage.
Build sticky habits into your product experience from the ground up
The easiest way to build a new habit, is to "stack" it on an existing one. You'll learn how to use research insights to identify "stackable" habits, and design the Core Loop in your product to fit your customer's lifestyle.
Plan your product roadmap around a skill-building Mastery Path
Don't leave retention to chance. Use our 4-stage Mastery Path framework to design re-engagement into your product roadmap by creating an experience that gets better over time – as your customers become more skilled.
Test your product ideas with low-fidelity Customer Journey Storyboards
Using step-by-step templates & Generative AI, you'll create sketches that show how a typical customer might use your product over 30 days. You'll also get detailed instructions for running a Storyboard Test to get their reactions to your product ideas.
Get 20+ templates for building an engaging product from the ground up
You'll get access to our full Template Library (20+ guided documents) that show you step-by-step how to recruit & interview customers, design a compelling journey, & validate your product ideas with low-fidelity methods.
This course includes
10 interactive live sessions
Lifetime access to course materials
54 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Customer Journey Design for Product Leaders
Course syllabus
Week 1
Jun
18
Discovery Workshop: find your ideal early customers
Jun
18
AMA: Discovery Workshop & Course Setup
Jun
20
Design Workshop: craft your customer journey & habit loop
Jun
20
AMA: Design & Discovery
Run smarter experiments
Discover your Beachhead Niche
Design a compelling Journey & Habit Loop
Week 2
Jun
25
Storyboard Workshop: visualize your customer journey & habit loop
Jun
25
Storyboarding AMA & Implementation Session
Jun
26
BONUS: Design for Behavior Change with Julie Dirksen
Jun
27
Validation Workshop: test your end-to-end product experience
Jun
27
Optional: AMA: Storyboarding & Validation
Jun
28
Student Showcase: share your Customer Journey Storyboards
Storyboard your Customer Journey
Validate your Customer Journey Storyboards
Create your Customer Journey Roadmap
Bonus
Progression Design: Core Concepts (optional intro)
Progression Design: 4-Layer Plan to Build Your System
What people are saying
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Here's an overview of what's in the course
Meet your Instructors 👋🏽
Amy Jo Kim, Ph.D.
Co-founder, Game Thinking
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.
- Named by Fortune as one of 10 powerful women in games
- Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
- Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
- Author of Community Building on the Web (2000) and Game Thinking (2018)
- Taught Game Design at USC Film School & Stanford
- PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.
Co-founder, Game Thinking
Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.
- Known for his pioneering graphic design book, Inversions,
- Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
- Created the Little Book of Big Mindbenders
- Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
- PhD in Computers & Graphic Design from Stanford
- In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
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Customer Journey Design for Product Leaders
Course schedule
4-6 hours per week
Self-paced lessons
1-3 hours per week
Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.
Live Coaching Sessions
2-3 hours per week
We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.
Practical Projects
1-3 hours per week
Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.
AI Storyboarding Cheatsheet
Super-charge your design work with expert storyboarding tips that work with today's LLMs.
Get this free resource
Journey Design Cheatsheet
Want to build experiences that keep people engaged?
Tiny habits & contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers.
Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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