2 Weeks
·Cohort-based Course
Storyboard your 30-day Customer Journey in 2 weeks with Generative AI
2 Weeks
·Cohort-based Course
Storyboard your 30-day Customer Journey in 2 weeks with Generative AI
Clients
Course overview
Have you ever struggled to validate your product or game ideas quickly & effectively?
It's tricky. Maybe you've built fake landing pages. Or high-quality Figma mockups. Or a stripped-down MVP.
But something's missing.
Even after prototyping, we ship the wrong features, & struggle to drive retention.
Because we don't have a quick way to mockup & test our end-to-end Customer Journey & Core Loop with the right people.
But... what if you could quickly test your Customer Journey with just-right testers – with the help of Generative AI?
In this course, you'll learn how to research, design & prototype your 30-day product experience with Customer Journey Storyboards.
You'll learn specific, actionable techniques that help you:
- choose the right people to test your ideas on
- surface relevant habits & needs with 5-minute interviews
- drive retention with a habit-building Core Loop
- define the Story Beats of your customer experience
- visualize & test your product experience with low-fidelity Customer Journey Storyboards
Using your Journey Storyboarding Playbook, you'll answer questions & fill in data to bring your Customer Journey Storyboards to life.
Plus - you'll get access to JourneyMaker, our GenAI tool that helps you build a recruiting screener, analyze interview data, and create storyboards of your 30-day customer experience.
At the end of this course, you will have your own Customer Journey Storyboards to download & continue to develop.
If you want to identify problems earlier and collaborate with your team more effectively, this prototyping technique is a game-changer 🚀
01
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
02
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
03
Product Managers & UX Professionals who want improved outcomes, faster concept testing, & more effective prototyping methods.
Recruit & partner with early customers to build the right product
Finding your ideal customers can be tricky, We give you a step-by-step process & template to follow for identifying & recruiting your high-need under-served customers - the ones best suited to helping you test & tune your product experience.
Write Job Stories that capture your customers' needs & habits
Want a fast, effective way to turn research insights into design decisions? You'll use our Habit Designer AI tool to automatically generate Jobs-To-Be-Done from interview transcripts, and find existing customer habits to leverage.
Build sticky habits into your product experience from the ground up
The easiest way to build a new habit, is to "stack" it on an existing one. You'll learn how to use research insights to identify "stackable" habits, and design the Core Loop in your product to fit your customer's lifestyle.
Plan your product roadmap around a skill-building Mastery Path
Don't leave retention to chance. Use our 4-stage Mastery Path framework to design re-engagement into your product roadmap by creating an experience that gets better over time – as your customers become more skilled.
Test your product ideas with low-fidelity Customer Journey Storyboards
Using step-by-step templates & Generative AI, you'll create sketches that show how a typical customer might use your product over 30 days. You'll also get detailed instructions for running a Storyboard Test to get their reactions to your product ideas.
Get 20+ templates for building an engaging product from the ground up
You'll get access to our full Template Library (20+ guided documents) that show you step-by-step how to recruit & interview customers, design a compelling journey, & validate your product ideas with low-fidelity methods.
10 interactive live sessions
Lifetime access to course materials
54 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Customer Journey Design for Product Leaders
Week 1
Jun 17—Jun 23
Events
Tue, Jun 18, 4:00 PM - 5:00 PM UTC
Tue, Jun 18, 5:00 PM - 5:30 PM UTC
Thu, Jun 20, 4:00 PM - 5:00 PM UTC
Thu, Jun 20, 5:00 PM - 6:00 PM UTC
Modules
Week 2
Jun 24—Jun 28
Events
Tue, Jun 25, 4:00 PM - 5:00 PM UTC
Tue, Jun 25, 5:00 PM - 6:00 PM UTC
Wed, Jun 26, 4:00 PM - 5:00 PM UTC
Thu, Jun 27, 4:00 PM - 5:00 PM UTC
Thu, Jun 27, 5:00 PM - 6:00 PM UTC
Fri, Jun 28, 4:00 PM - 5:30 PM UTC
Modules
Bonus
Modules
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Co-founder, Game Thinking
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.
Co-founder, Game Thinking
Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.
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4-6 hours per week
Self-paced lessons
1-3 hours per week
Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.
Live Coaching Sessions
2-3 hours per week
We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.
Practical Projects
1-3 hours per week
Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.
AI Storyboarding Cheatsheet
Super-charge your design work with expert storyboarding tips that work with today's LLMs.
Get this free resource
Journey Design Cheatsheet
Want to build experiences that keep people engaged?
Tiny habits & contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers.
Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.
Get this free resource
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Do you offer team discounts?
Will my employer cover the cost?
What happens if I can’t make a live session?
What is the expected time commitment?
What’s the refund policy?
What do I need to participate in this course?
What topics do you cover?
What happens if I get busy during the course?
I’m building an app/platform/enterprise system. Is Game Thinking only for games?
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
Is this course a good fit for me?
I still have questions - can I connect with the Instructor?
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