Journey Design Masterclass

4 Weeks

·

Cohort-based Course

Help customers make progress with an engaging Product Journey - built with AI 🎬

Clients

Netflix
Disney
Google
Ubisoft
General Motors

Course overview

Prototype your end-to-end product experience ⚙️

Quick - what's the fastest, most effective way to validate product ideas?


It's a moving target. You can build a fake landing page. Throw together Figma mockups. Or vibe-code a prototype.


But something's missing: a quick, effective way to visualize & prototype our end-to-end product experience AKA Product Journey.


Do you want to level-up your Product Experience Design skills & streamline your team's design collaboration?


In this hands-on Masterclass, you'll learn how to design, prototype & test your end-to-end product experience – with the help of GenAI tools & prompts.


You'll use your Journey Design Playbook to answer questions about your product & customer - and turn your answers into AI prompts you can use to visualize your product journey .


Then you'll use JourneyMaker, to model customer personas & build 30-day storyboards you can download & develop.


And the outcome? You'll create a prototype of your end-to-end product experience & have the knowledge & framework to implement this approach on projects. You'll also be able to run your own Journey Design workshop internally or with clients.


If you want to streamline team collaboration & build high-retention products, learning Journey Design will be a game-changer 🚀

Who this is for 🎯

01

Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.

02

Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.

03

Builders & Designers who want better outcomes, faster concept testing, & more effective prototyping methods.

After taking this course, you'll know how to

Build customer habits into your product experience

Want to make your product a habit? Learn how to use synthetic customer insights & concept testing to build habits into your product experience.

Design a compelling end-to-end product journey

Don't leave retention to chance. Learn the 4-step framework for designing an experience that gets better over time.

Prototype & test product ideas 10X faster

Use Generative AI to visualize your 30-day product experience with low-fidelity storyboards.

What’s included

Live sessions

Learn directly from Amy Jo Kim, Ph.D. & Scott Kim, Ph.D. in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

14 live sessions • 49 lessons • 7 projects

Week 1

Jul 7—Jul 13

    Progression: Build your System

    6 items

    Jul

    8

    WORKSHOP: The Power of Progress

    Tue 7/84:00 PM—5:30 PM (UTC)

    Jul

    8

    OPTIONAL Q&A & implementation support

    Tue 7/85:30 PM—6:00 PM (UTC)

    Personas: Ask Better Questions with Synthetic Personas

    9 items

    Jul

    10

    WORKSHOP: Build Customer Personas with GenAI

    Thu 7/104:00 PM—5:30 PM (UTC)

    Jul

    10

    OPTIONAL Q&A & implementation support

    Thu 7/105:30 PM—6:00 PM (UTC)

    Personas: Talking to Real Customers

    10 items

Week 2

Jul 14—Jul 20

    Journey: Visualize your product experience

    6 items

    Habit Loop: The core of your journey

    6 items

    Jul

    15

    WORKSHOP: Habit-stack your Product Experience

    Tue 7/154:00 PM—5:30 PM (UTC)

    Jul

    15

    OPTIONAL Q&A & implementation support

    Tue 7/155:30 PM—6:00 PM (UTC)

    Storyboard: prototype your product experience

    9 items

    Jul

    17

    WORKSHOP: Storyboard your Product Experience with GenAI

    Thu 7/174:00 PM—5:30 PM (UTC)

    Jul

    17

    OPTIONAL Q&A & implementation support

    Thu 7/175:30 PM—6:00 PM (UTC)

Week 3

Jul 21—Jul 27

    Playtest: validate your product experience

    6 items

    Teardowns: Analyze your Competitors

    4 items

    Jul

    22

    WORKSHOP: Run a high-value Concept-Test

    Tue 7/224:00 PM—5:30 PM (UTC)

    Jul

    22

    OPTIONAL Q&A & implementation support

    Tue 7/225:30 PM—6:00 PM (UTC)

    Jul

    24

    WORKSHOP: Analyze your market with Mastery Path Teardowns

    Thu 7/244:00 PM—5:30 PM (UTC)

    Jul

    24

    OPTIONAL Q&A & implementation support

    Thu 7/245:30 PM—6:00 PM (UTC)

Week 4

Jul 28—Jul 31

    Jul

    29

    LIVE: Exploring Creativity with Douglas Hofstadter

    Tue 7/294:00 PM—5:30 PM (UTC)

    Jul

    31

    LIVE: Wrap-up & Student Presentations

    Thu 7/314:00 PM—5:30 PM (UTC)

What people are saying

        Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kydya

Eugenia Kydya

Co-founder & CEO, Replika.ai
        You've got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan

Garry Tan

President, Ycombinator
        Amy Jo's framework & insights gave me practical, tangible skills,.
Gina Bianchini

Gina Bianchini

Founder & CEO, Mighty Networks
        Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington

Blair Ethington

VP, Ebay
        Want to use Jobs-To-Be-Done to build the right product? You're in good hands with Amy Jo.
Bob Moesta

Bob Moesta

Founder, Re-Wired Group
        I was amazed how fast we found the right people to test on our product on
Robin Allenson

Robin Allenson

CEO, Similar.ai
        This program changed how we design – it delivers powerful insights FAST
Kacie Hsu

Kacie Hsu

User Research Lead, Jam City
        This program saved us from struggling through Customer Discovery on our own
Cara Meverden

Cara Meverden

Podcast Lead, Apple
        This program made me a better, more strategic product leader.
Ian Brand

Ian Brand

Innovation Lead – General Motors
        This program is magic for entrepreneurs searching for product/market fit
Candis Best

Candis Best

CEO, Learningateway

Here's an overview of what's in the course

Meet your Instructors 👋🏽

Amy Jo Kim, Ph.D.

Amy Jo Kim, Ph.D.

Co-founder, Game Thinking

Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.



  • Named by Fortune as one of 10 powerful women in games
  • Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
  • Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
  • Author of Community Building on the Web (2000) and Game Thinking (2018)
  • Taught Game Design at USC Film School & Stanford
  • PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.

Scott Kim, Ph.D.

Co-founder, Game Thinking

Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.



  • Known for his pioneering graphic design book, Inversions,
  • Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
  • Created the Little Book of Big Mindbenders
  • Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
  • PhD in Computers & Graphic Design from Stanford
  • In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
A pattern of wavy dots

Join an upcoming cohort

Journey Design Masterclass

2025 Summer

$1,997

Dates

July 7—31, 2025

Payment Deadline

July 7, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Self-paced lessons

    1-2 hours per week

    Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.

  • Live Coaching Sessions

    2-3 hours per week

    We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.

  • Practical Projects

    1-2 hours per week

    Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.

Prototype your Customer Journey with AI Storyboards

Prototype your Customer Journey with AI Storyboards

3 common prototyping mistakes – & what to do instead

Learn which time-wasting mistakes you need to avoid when testing fake landing pages & Figma mockups

Why storyboards help you spot retention problems earlier

Discover the 4-part storyboard format that lets you spot engagement problems during early concept tests

How to storyboard your Customer Journey faster with GenAI

Get specific prompts & expert tips that will help you create your own end-to-end Journey Storyboards

Get the free recording

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Journey Design Masterclass

2025 Summer

$1,997

Dates

July 7—31, 2025

Payment Deadline

July 7, 2025
Get reimbursed

$1,997

4 Weeks