Journey Design Masterclass
Amy Jo Kim, Ph.D.
Game Designer & Startup Coach
Scott Kim, Ph.D.
Puzzlemaster & educational game designer
Build an engaging product journey with AI 🎬
Vibe-coding tools have democratized software development. Now anyone can spin up a working prototype, app or game – & start getting feedback.
But building what people want? That’s a whole different ball game.
Storyboards let you design & test your product experience. But most people don’t have storyboarding skills – so they miss out on a powerful form of Journey Design.
In this hands-on Masterclass, you'll learn how to design, storyboard & test your end-to-end product journey – with the help of GenAI tools & prompts.
You'll use your Journey Design Playbook to answer questions about your product & customer - and turn your answers into AI prompts you can use to visualize your product journey .
Then you'll use AI tool JourneyMaker to model customer personas & build 30-day storyboards you can download & develop.
At the end, you'll have a prototype of your end-to-end product experience & the knowledge & framework to implement this approach on any projects. You'll also be able to run your own Journey Design workshop internally or with clients.
If you want to streamline team collaboration & build high-retention products, learning Journey Design will be a game-changer 🚀
What you’ll learn
Build an engaging product experience with AI techniques 🎬
Identify ICP habits you can stack on
Design a feedback loop around an existing habit
Integrate the feedback loop into your progression system
Storyboard product ideas using AI tools
Filter ideas with synthetic users, based on your ICP
Validate ideas with your ICP using product storyboards
Identify the progression model you'll use for scaffolding
Storyboard & test discovery & onboarding assumptions
Design how your customer makes progress & achieves mastery
Who this course is for
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
Builders & Designers who want better outcomes, faster concept testing, & more effective prototyping methods.
What's included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 46 lessons
Week 1
Progression Design Workshop
Mar
3
LIVE: Progression Design Workshop
ICP Personas Workshop
Mar
5
LIVE: ICP Personas Workshop
BONUS: How to talk to Customers
Week 2
Journey Design Workshop
Mar
10
LIVE: Habit-stack your Product Experience
Product Storyboarding Workshop
Mar
12
LIVE: Storyboard your Product with GenAI
Schedule
Live sessions
2 hrs / week
Live workshop sessions are recorded & shared
Tue, Mar 3
5:00 PM—6:00 PM (UTC)
Thu, Mar 5
5:00 PM—6:00 PM (UTC)
Tue, Mar 10
4:00 PM—5:00 PM (UTC)
Projects
1 hr / week
Complete a Journey Design Teardown during the course
Async content
1-2 hrs / week
Video workshops teach you the basics & show you how to fill out your Playbooks
Here's an overview of what's in the course
Frequently asked questions
$1,997
USD