Journey Design Masterclass
6 Weeks
·Cohort-based Course
Design, prototype & test your end-to-end product experience with AI
Journey Design Masterclass
6 Weeks
·Cohort-based Course
Design, prototype & test your end-to-end product experience with AI
Clients
Course overview
Build a high-retention product experience with GenAI 🎬
Have you ever struggled to validate your ideas quickly & effectively?
It's tricky. Maybe you've built fake landing pages. Or high-quality Figma mockups. Or a stripped-down MVP.
But something's missing.
Even after prototyping, we still ship the wrong features, & struggle with retention.
What's missing is a quick, effective way to prototype & test our Customer Journey & re-engagement loop.
What if you could harness Generative AI to make this radically easier?
In this hands-on workshop series, you'll prototype your end-to-end customer experience with 30-day Storyboards.
Using your Journey Design Playbook, you'll answer questions that define your customer's experience at key points in time.
Then you'll use our GenAI design tool, JourneyMaker, to model customer personas & build 30-day storyboards.
At the end of this workshop, you'll have a compelling prototype & design asset you can share with your team & use for testing.
If you want to streamline team collaboration & validate ideas 10X faster, building 30-day storyboards is a game-changer 🚀
Who this is for 🎯
01
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
02
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
03
Product Managers & UX Professionals who want improved outcomes, faster concept testing, & more effective prototyping methods.
After taking this course, you'll know how to
Build habits into your product experience
Want to make your product a habit? Learn how customer insights help you build "stackable" habits into your product experience.
Design a compelling Customer Journey
Don't leave retention to chance. Learn the 4-step framework for designing an experience that gets better over time.
Prototype & test product ideas 10X faster
Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards.
What’s included
Live sessions
Learn directly from Amy Jo Kim, Ph.D. & Scott Kim, Ph.D. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Journey Design Masterclass
Course syllabus
7 live sessions • 54 lessons • 6 projects
Week 1
Jul
11
Storyboard Workshop: visualize your journey & habit loop
Jul
12
Teardown Workshop: Better, smarter competitive analysis
Jul
9
Discovery Workshop: find your ideal early customers
Jul
10
Design Workshop: craft your customer journey & habit loop
Jul
8
AMA: Design & Discovery
Run smarter experiments
Discover your Beachhead Niche
Design a compelling Journey & Habit Loop
Week 2
Week 3
Week 4
Week 5
Week 6
Post-course
Jul
16
BONUS: Bootcamp AMA
Jul
18
Student Showcase: share your Storyboards
Storyboard your Customer Journey
Validate your Customer Journey Storyboards
Create your Customer Journey Roadmap
Bonus
Progression Design: Core Concepts (optional intro)
Progression Design: 4-Layer Plan to Build Your System
What people are saying
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Meet your Instructors 👋🏽
Amy Jo Kim, Ph.D.
Co-founder, Game Thinking
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.
- Named by Fortune as one of 10 powerful women in games
- Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
- Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
- Author of Community Building on the Web (2000) and Game Thinking (2018)
- Taught Game Design at USC Film School & Stanford
- PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.
Co-founder, Game Thinking
Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.
- Known for his pioneering graphic design book, Inversions,
- Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
- Created the Little Book of Big Mindbenders
- Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
- PhD in Computers & Graphic Design from Stanford
- In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
Course schedule
4-6 hours per week
Self-paced lessons
1-3 hours per week
Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.
Live Coaching Sessions
2-3 hours per week
We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.
Practical Projects
1-3 hours per week
Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.
AI Storyboarding Cheatsheet
Super-charge your design work with expert storyboarding tips that work with today's LLMs.
Get this free resource
Journey Design Cheatsheet
Want to build experiences that keep people engaged?
Tiny habits & contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers.
Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you