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Customer Journey Design for Product Leaders

2 Weeks

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Cohort-based Course

Storyboard your 30-day Customer Journey in 2 weeks with Generative AI

Clients

Netflix
Disney
Google
Ubisoft
General Motors

Course overview

A high-retention Customer Journey starts with low-fidelity Storyboards 🎬

Have you ever struggled to validate your product or game ideas quickly & effectively?


It's tricky. Maybe you've built fake landing pages. Or high-quality Figma mockups. Or a stripped-down MVP. 


But something's missing.


Even after prototyping, we ship the wrong features, & struggle to drive retention.


Because we don't have a quick way to mockup & test our end-to-end Customer Journey & Core Loop with the right people.


But... what if you could quickly test your Customer Journey with just-right testers – with the help of Generative AI?


In this course, you'll learn how to research, design & prototype your 30-day product experience with Customer Journey Storyboards.


You'll learn specific, actionable techniques that help you:

- choose the right people to test your ideas on

- surface relevant habits & needs with 5-minute interviews

- drive retention with a habit-building Core Loop

- define the Story Beats of your customer experience

- visualize & test your product experience with low-fidelity Customer Journey Storyboards


Using your Journey Storyboarding Playbook, you'll answer questions & fill in data to bring your Customer Journey Storyboards to life.


Plus - you'll get access to JourneyMaker, our GenAI tool that helps you build a recruiting screener, analyze interview data, and create storyboards of your 30-day customer experience.


At the end of this course, you will have your own Customer Journey Storyboards to download & continue to develop.


If you want to identify problems earlier and collaborate with your team more effectively, this prototyping technique is a game-changer 🚀

Who this course is for 🎯

01

Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.

02

Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.

03

Product Managers & UX Professionals who want improved outcomes, faster concept testing, & more effective prototyping methods.

After taking this course, you'll know how to

Recruit & partner with early customers to build the right product

Finding your ideal customers can be tricky, We give you a step-by-step process & template to follow for identifying & recruiting your high-need under-served customers - the ones best suited to helping you test & tune your product experience.

Write Job Stories that capture your customers' needs & habits

Want a fast, effective way to turn research insights into design decisions? You'll use our Habit Designer AI tool to automatically generate Jobs-To-Be-Done from interview transcripts, and find existing customer habits to leverage.

Build sticky habits into your product experience from the ground up

The easiest way to build a new habit, is to "stack" it on an existing one. You'll learn how to use research insights to identify "stackable" habits, and design the Core Loop in your product to fit your customer's lifestyle.

Plan your product roadmap around a skill-building Mastery Path

Don't leave retention to chance. Use our 4-stage Mastery Path framework to design re-engagement into your product roadmap by creating an experience that gets better over time – as your customers become more skilled.

Test your product ideas with low-fidelity Customer Journey Storyboards

Using step-by-step templates & Generative AI, you'll create sketches that show how a typical customer might use your product over 30 days. You'll also get detailed instructions for running a Storyboard Test to get their reactions to your product ideas.

Get 20+ templates for building an engaging product from the ground up

You'll get access to our full Template Library (20+ guided documents) that show you step-by-step how to recruit & interview customers, design a compelling journey, & validate your product ideas with low-fidelity methods.

This course includes

10 interactive live sessions

Lifetime access to course materials

54 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Jun 17—Jun 23

    Week dates are set to instructor's time zone

    Events

    • Jun

      18

      Discovery Workshop: find your ideal early customers

      Tue, Jun 18, 4:00 PM - 5:00 PM UTC

    • Jun

      18

      AMA: Discovery Workshop & Course Setup

      Tue, Jun 18, 5:00 PM - 5:30 PM UTC

    • Jun

      20

      Design Workshop: craft your customer journey & habit loop

      Thu, Jun 20, 4:00 PM - 5:00 PM UTC

    • Jun

      20

      AMA: Design & Discovery

      Thu, Jun 20, 5:00 PM - 6:00 PM UTC

    Modules

    • Run smarter experiments

    • Discover your Beachhead Niche

    • Design a compelling Journey & Habit Loop

  • Week 2

    Jun 24—Jun 28

    Week dates are set to instructor's time zone

    Events

    • Jun

      25

      Storyboard Workshop: visualize your customer journey & habit loop

      Tue, Jun 25, 4:00 PM - 5:00 PM UTC

    • Jun

      25

      Storyboarding AMA & Implementation Session

      Tue, Jun 25, 5:00 PM - 6:00 PM UTC

    • Jun

      26

      BONUS: Design for Behavior Change with Julie Dirksen

      Wed, Jun 26, 4:00 PM - 5:00 PM UTC

    • Jun

      27

      Validation Workshop: test your end-to-end product experience

      Thu, Jun 27, 4:00 PM - 5:00 PM UTC

    • Jun

      27

      Optional: AMA: Storyboarding & Validation

      Thu, Jun 27, 5:00 PM - 6:00 PM UTC

    • Jun

      28

      Student Showcase: share your Customer Journey Storyboards

      Fri, Jun 28, 4:00 PM - 5:30 PM UTC

    Modules

    • Storyboard your Customer Journey

    • Validate your Customer Journey Storyboards

    • Create your Customer Journey Roadmap

  • Bonus

    Modules

    • Progression Design: Core Concepts (optional intro)

    • Progression Design: 4-Layer Plan to Build Your System

What people are saying

        Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kydya

Eugenia Kydya

Co-founder & CEO, Replika.ai
        You've got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan

Garry Tan

President, Ycombinator
        Amy Jo's framework & insights gave me practical, tangible skills,.
Gina Bianchini

Gina Bianchini

Founder & CEO, Mighty Networks
        Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington

Blair Ethington

VP, Ebay
        Want to use Jobs-To-Be-Done to build the right product? You're in good hands with Amy Jo.
Bob Moesta

Bob Moesta

Founder, Re-Wired Group
        I was amazed how fast we found the right people to test on our product on
Robin Allenson

Robin Allenson

CEO, Similar.ai
        This program changed how we design – it delivers powerful insights FAST
Kacie Hsu

Kacie Hsu

User Research Lead, Jam City
        This program saved us from struggling through Customer Discovery on our own
Cara Meverden

Cara Meverden

Podcast Lead, Apple
        This program made me a better, more strategic product leader.
Ian Brand

Ian Brand

Innovation Lead – General Motors
        This program is magic for entrepreneurs searching for product/market fit
Candis Best

Candis Best

CEO, Learningateway

Here's an overview of what's in the course

Meet your Instructors 👋🏽

Amy Jo Kim, Ph.D.

Amy Jo Kim, Ph.D.

Co-founder, Game Thinking

Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.



  • Named by Fortune as one of 10 powerful women in games
  • Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
  • Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
  • Author of Community Building on the Web (2000) and Game Thinking (2018)
  • Taught Game Design at USC Film School & Stanford
  • PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.

Scott Kim, Ph.D.

Co-founder, Game Thinking

Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.



  • Known for his pioneering graphic design book, Inversions,
  • Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
  • Created the Little Book of Big Mindbenders
  • Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
  • PhD in Computers & Graphic Design from Stanford
  • In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
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Course schedule

4-6 hours per week

  • Self-paced lessons

    1-3 hours per week

    Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.

  • Live Coaching Sessions

    2-3 hours per week

    We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.

  • Practical Projects

    1-3 hours per week

    Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.

Free resource

AI Storyboarding Cheatsheet

Super-charge your design work with expert storyboarding tips that work with today's LLMs.



Get this free resource
Free resource

Journey Design Cheatsheet

Want to build experiences that keep people engaged?


Tiny habits & contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers.


Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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 I’m building an app/platform/enterprise system. Is Game Thinking only for games?
This reminds me of Gamification – but I’m not hearing a lot about game mechanics. What’s the difference?
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I still have questions - can I connect with the Instructor?
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