4 Weeks
·Cohort-based Course
Help customers make progress with an engaging Product Journey - built with AI 🎬
4 Weeks
·Cohort-based Course
Help customers make progress with an engaging Product Journey - built with AI 🎬
Clients
Course overview
Quick - what's the fastest, most effective way to validate product ideas?
It's a moving target. You can build a fake landing page. Throw together Figma mockups. Or vibe-code a prototype.
But something's missing: a quick, effective way to visualize & prototype our end-to-end product experience AKA Product Journey.
Do you want to level-up your Product Experience Design skills & streamline your team's design collaboration?
In this hands-on Masterclass, you'll learn how to design, prototype & test your end-to-end product experience – with the help of GenAI tools & prompts.
You'll use your Journey Design Playbook to answer questions about your product & customer - and turn your answers into AI prompts you can use to visualize your product journey .
Then you'll use JourneyMaker, to model customer personas & build 30-day storyboards you can download & develop.
And the outcome? You'll create a prototype of your end-to-end product experience & have the knowledge & framework to implement this approach on projects. You'll also be able to run your own Journey Design workshop internally or with clients.
If you want to streamline team collaboration & build high-retention products, learning Journey Design will be a game-changer 🚀
01
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
02
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
03
Builders & Designers who want better outcomes, faster concept testing, & more effective prototyping methods.
Build customer habits into your product experience
Want to make your product a habit? Learn how to use synthetic customer insights & concept testing to build habits into your product experience.
Design a compelling end-to-end product journey
Don't leave retention to chance. Learn the 4-step framework for designing an experience that gets better over time.
Prototype & test product ideas 10X faster
Use Generative AI to visualize your 30-day product experience with low-fidelity storyboards.
Live sessions
Learn directly from Amy Jo Kim, Ph.D. & Scott Kim, Ph.D. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
14 live sessions • 49 lessons • 7 projects
Jul
8
Jul
8
Jul
10
Jul
10
Jul
15
Jul
15
Jul
17
Jul
17
Jul
22
Jul
22
Jul
24
Jul
24
Jul
29
Jul
31
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Co-founder, Game Thinking
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.
Co-founder, Game Thinking
Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.
Join an upcoming cohort
2025 Summer
$1,997
Dates
Payment Deadline
4-6 hours per week
Self-paced lessons
1-2 hours per week
Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.
Live Coaching Sessions
2-3 hours per week
We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.
Practical Projects
1-2 hours per week
Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.
3 common prototyping mistakes – & what to do instead
Why storyboards help you spot retention problems earlier
How to storyboard your Customer Journey faster with GenAI
Get the free recording
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
2025 Summer
$1,997
Dates
Payment Deadline