Journey Design Masterclass

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4 Weeks

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Cohort-based Course

Help customers make progress with an engaging Product Journey - built with AI 🎬

Clients

Netflix
Disney
Google
Ubisoft
General Motors

Course overview

Prototype your end-to-end product experience ⚙️

Quick - what's the fastest, most effective way to validate product ideas?


It's a moving target. You can build a fake landing page. Throw together Figma mockups. Or vibe-code a prototype.


But something's missing: a quick, effective way to visualize & prototype our end-to-end product experience AKA Product Journey.


Do you want to level-up your Product Experience Design skills & streamline your team's design collaboration?


In this hands-on Masterclass, you'll learn how to design, prototype & test your end-to-end product experience – with the help of GenAI tools & prompts.


You'll use your Journey Design Playbook to answer questions about your product & customer - and turn your answers into AI prompts you can use to visualize your product journey .


Then you'll use JourneyMaker, to model customer personas & build 30-day storyboards you can download & develop.


And the outcome? You'll create a prototype of your end-to-end product experience & have the knowledge & framework to implement this approach on projects. You'll also be able to run your own Journey Design workshop internally or with clients.


If you want to streamline team collaboration & build high-retention products, learning Journey Design will be a game-changer 🚀

Who this is for 🎯

01

Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.

02

Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.

03

Builders & Designers who want better outcomes, faster concept testing, & more effective prototyping methods.

After taking this course, you'll know how to

Build customer habits into your product experience

Want to make your product a habit? Learn how to use synthetic customer insights & concept testing to build habits into your product experience.

Design a compelling end-to-end product journey

Don't leave retention to chance. Learn the 4-step framework for designing an experience that gets better over time.

Prototype & test product ideas 10X faster

Use Generative AI to visualize your 30-day product experience with low-fidelity storyboards.

What’s included

Live sessions

Learn directly from Amy Jo Kim, Ph.D. & Scott Kim, Ph.D. in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

15 live sessions • 89 lessons

Week 1

Jul 8—Jul 13

    Progression Design Workshop

    6 items

    Jul

    8

    LIVE: Progression Design Workshop

    Tue 7/84:00 PM—5:00 PM (UTC)

    Jul

    8

    BONUS Q&A & implementation support

    Tue 7/85:00 PM—5:30 PM (UTC)

    REPLAY: Progression Design Workshop

    6 items

    ICP Personas Workshop

    7 items

    Jul

    10

    LIVE: ICP Personas Workshop

    Thu 7/104:00 PM—5:00 PM (UTC)

    Jul

    10

    BONUS Q&A & implementation support

    Thu 7/105:00 PM—5:30 PM (UTC)

    REPLAY: ICP Personas Workshop

    5 items

    BONUS: How to talk to Customers

    10 items

Week 2

Jul 14—Jul 20

    Journey Design Workshop

    8 items

    Jul

    15

    LIVE: Habit-stack your Product Experience

    Tue 7/154:00 PM—5:00 PM (UTC)

    Jul

    15

    BONUS Q&A & implementation support

    Tue 7/155:00 PM—5:30 PM (UTC)

    REPLAY: Habit-stack your Product Experience

    4 items

    Product Storyboarding Workshop

    7 items

    Jul

    17

    LIVE: Storyboard your Product with GenAI

    Thu 7/174:00 PM—5:00 PM (UTC)

    Jul

    17

    BONUS Q&A & implementation support

    Thu 7/175:00 PM—5:30 PM (UTC)

    REPLAY: Storyboard your Product with GenAI

    5 items

Week 3

Jul 21—Jul 27

    Playtest: validate your product experience

    4 items

    Jul

    22

    WORKSHOP: Run a high-value Concept-Test

    Tue 7/224:00 PM—5:00 PM (UTC)

    Jul

    22

    OPTIONAL Q&A & implementation support

    Tue 7/225:00 PM—5:30 PM (UTC)

    REPLAY: Run a high-value Concept-Test

    5 items

    Jul

    23

    VIP Interview with Hugo Alves on Synthetic Users

    Wed 7/234:00 PM—5:00 PM (UTC)

    Teardowns: Analyze your Competitors

    3 items

    REPLAY: VIP Interview with Hugo Alves on Synthetic Users

    5 items

    Jul

    24

    WORKSHOP: Analyze your market with Teardowns

    Thu 7/244:00 PM—5:00 PM (UTC)

    REPLAY: Analyze your market with Teardowns

    6 items

Week 4

Jul 28—Aug 1

    Jul

    29

    LIVE: Explore Creativity with Douglas Hofstadter

    Tue 7/295:00 PM—6:30 PM (UTC)

    REPLAY: Explore Creativity with Douglas Hofstadter

    1 item

    Jul

    31

    LIVE: Wrap-up & Student Presentations

    Thu 7/314:00 PM—5:30 PM (UTC)

    REPLAY: Wrap-up & Student Presentations

    5 items

Post-course

    Aug

    5

    Optional: LIVE: AI Prototyping Jam Session

    Tue 8/54:00 PM—5:00 PM (UTC)
    Optional

    PART 2 — VIP Interview with Doug Hofstadter

    1 item

Bonus

    All the Playbooks & Templates

    1 item

What students are saying

Here's an overview of what's in the course

Meet your Instructors 👋🏽

Amy Jo Kim, Ph.D.

Amy Jo Kim, Ph.D.

Co-founder, Game Thinking

Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.



  • Named by Fortune as one of 10 powerful women in games
  • Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
  • Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
  • Author of Community Building on the Web (2000) and Game Thinking (2018)
  • Taught Game Design at USC Film School & Stanford
  • PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.

Scott Kim, Ph.D.

Co-founder, Game Thinking

Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.



  • Known for his pioneering graphic design book, Inversions,
  • Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
  • Created the Little Book of Big Mindbenders
  • Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
  • PhD in Computers & Graphic Design from Stanford
  • In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
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Journey Design Masterclass

Course schedule

4-6 hours per week

  • Self-paced lessons

    1-2 hours per week

    Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.

  • Live Coaching Sessions

    2-3 hours per week

    We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.

  • Practical Projects

    1-2 hours per week

    Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.

Prototype your Customer Journey with AI Storyboards

Prototype your Customer Journey with AI Storyboards

3 common prototyping mistakes – & what to do instead

Learn which time-wasting mistakes you need to avoid when testing fake landing pages & Figma mockups

Why storyboards help you spot retention problems earlier

Discover the 4-part storyboard format that lets you spot engagement problems during early concept tests

How to storyboard your Customer Journey faster with GenAI

Get specific prompts & expert tips that will help you create your own end-to-end Journey Storyboards

Get the free recording

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Journey Design Masterclass