NAIL YOUR NEXT CAMPAIGN

This fun (I promise) course teaches you how to create super effective ad campaigns across the entire customer journey - from brand awareness to sales.

Digital advertising is the fastest way to build and scale your business.

But, most startups and young businesses waste their money on ad campaigns. Why? They go in blind; don't have expert resources, miss out on data targeting, and they jump into buys without adequately planning their media or message. And they don't know how to pull their prospects down the funnel.

They don't know how to optimize their campaigns.

In this course, we simplify it and show you a simple approach to NAIL your next campaign.

Our course gives you the 'insider' cheat sheet used by the most cost effective campaigns on the planet.

So, regardless of your industry vertical, company size, or whether you're BtoB or BtoC, you'll learn how to easily improve your next campaign in just four sessions.

Learn the framework used by top global agencies

* Unlock the power of the marketing funnel.

* Tactics that "pull" your prospects down the funnel.

* Tailored to your budget, industry and market.

Choose the right Media and Message

* Create media and messaging strategy that drives prospects down the funnel.

* Maximize engagement at each stage.

Unlock the power of Data to laser-target your media to the right eyeballs.

* Define and segment your target audience.

* Choose the best media channels and platforms to reach that audience most cost effectively.

Choose the best media channel mix

* Video and Display

* Programmatic Display, Video & Audio

* Search

* Social Media

* CTV (Connected TV): Hulu, YouTube, Disney+ etc.

* Influencer

* Retail media

* Content as ads

Learn about current and emerging AI tools

* Preexisting AI and ML within platforms.

* Emerging AI tools to explore.

Squeeze more ROI

* Create a culture and practice of continuous optimization.

* Understand how to assess performance and identify elements to improve.

Compel audiences to engage with your ad

* We'll show you how to develop successful creative and messaging for each channel.

LEARN FROM SEASONED PROS

Patricia and Jeremy have each been in the digital advertising trenches for over 20 years in LA, SF and NY working at the world's top ad agencies and brands.

We bring you proven knowledge and wisdom about what works - and what doesn't. We'll show you how to make smart decisions with your precious budget and limited resources.

UCLA's MOST POPULAR MARKETING COURSE

Patricia co-created and taught a longer version of this course at UCLA. She taught to entrepreneurs, MBA students, global marketing professionals, ad agencies and corporate training programs from around the world.

Patricia's course was extremely popular because it revealed actual best practices, knowledge and wisdom gained from her experience leading digital advertising for the world's top brands - delivered in an entertaining and interactive experience using lots of anecdotes and case studies from her experience.

Patricia has a passion for creating great learning experiences for busy professionals. Each session is designed to be engaging, enjoyable and most importantly - useful.

LIVE SESSIONS, HIGHLY INTERACTIVE, CAPPED AT 25 STUDENTS

We've worked hard to design this course to enable rapid and immersive learning without useless homework or generic theory - and we deliberately capped at 25 students to ensure lots of personalized learning.

After just 2 weeks, you'll launch your next campaign with confidence and dramatically improve your outcomes.

JOIN US!

We're excited to delve into this learning journey with you and show you how to perfect your ad game.