The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.
Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure?
With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.
Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.
Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.
Senior Product Marketers who want to elevate their launches from good to great.
Solo Product Marketers who need to streamline their launch processes while driving impact.
Walk away with a proven system that will help you run successful launches every time.
Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.
Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.
Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.
Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.
Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.
Ready for Launch - The PMM's Guide to Product Launches
Mar 26—Mar 31
Tue, Mar 26, 7:00 PM - 8:00 PM UTC
Thu, Mar 28, 7:00 PM - 8:30 PM UTC
Welcome to Ready for Launch.
Develop your toolkit for better understanding your market, customers, and competitors. Know what to ask and how to turn intel into actionable insights that help your launch stand out in a crowded market.
Apr 1—Apr 7
Tue, Apr 2, 7:00 PM - 8:00 PM UTC
Thu, Apr 4, 7:00 PM - 8:30 PM UTC
Map the key segments and personas who would extract value from your new product or feature. Learn how to leverage Voice of Customer programs, market research, and early adopter beta programs to build actionable personas.
Identify the optimal pricing and packaging strategy for your launch. Learn how to run PMM-friendly research studies like the Van Westendorp and Gabor Granger to determine price point and feature preferences.
Write compelling value propositions to guide campaign messaging and copy. Craft segmented positioning that appeals to your core personas and learn how to use pre-launch message testing to optimize for success.
Apr 8—Apr 14
Tue, Apr 9, 7:00 PM - 8:00 PM UTC
Thu, Apr 11, 7:00 PM - 8:30 PM UTC
Know the difference between releases and launches, plus how to effectively utilize launch tiers.
Learn how to establish clear goals and timelines, and coordinate internal stakeholders to execute on your bill of materials.
Learn how to effectively enable your go-to-market teams and get everyone telling the same story. Get practical advice on how to drive employee engagement on launch day.
Apr 15—Apr 16
Tue, Apr 16, 7:00 PM - 8:00 PM UTC
Founder @ Healthy Competition
Founder @ PMM Camp
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you