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Ready for Launch - The PMM's Guide to Product Launches

Name: Ready for Launch - The PMM's Guide to Product Launches
Rating: 9.60 (15 reviews)

4.8

(15 ratings)

4 Weeks

Cohort-based Course

The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.

Ready for Launch - The PMM's Guide to Product Launches

4.8

(15 ratings)

4 Weeks

Cohort-based Course

The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.

Hosted by

Andrew McCotter-Bicknell, Jason Oakley, and Tamara Grominsky

🚀 Learn the strategies fueling ClickUp, Unbounce, Klue, Kajabi, and more.

Course overview

Say goodbye to stitched together launch plans and hello to a repeatable playbook

Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure?

With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.

Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.

For Early & Growth Stage B2B Product Marketers

Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.

Senior Product Marketers who want to elevate their launches from good to great.

Solo Product Marketers who need to streamline their launch processes while driving impact.

Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.

Senior Product Marketers who want to elevate their launches from good to great.

Solo Product Marketers who need to streamline their launch processes while driving impact.

No more second guessing yourself

Lack confidence in planning and managing product launches?

Walk away with a proven system that will help you run successful launches every time.

Forgetting to start with market research?

Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.

Do your launches lack and solid strategy?

Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.

Overwhelmed with everything that needs to get done?

Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.

Starting every launch from scratch?

Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.

Feel like you’re all alone on an island?

Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.

Course syllabus

7 live sessions • 9 modules • 3 lessons • 30 projects

Expand all modules

Week 1
Week 1
Mar 26—Mar 31
Events
Mar
26
Liftoff 🚀
Liftoff 🚀
Tue, Mar 26, 7:00 PM - 8:00 PM UTC
Mar
28
Market & Competitive Research
Market & Competitive Research
Thu, Mar 28, 7:00 PM - 8:30 PM UTC
Modules
Liftoff
Liftoff
2 Lessons
Welcome to Ready for Launch.
Welcome to Ready for Launch.
Market & Competitive Research
Market & Competitive Research
1 Lesson • 4 Projects
Develop your toolkit for better understanding your market, customers, and competitors. Know what to ask and how to turn intel into actionable insights that help your launch stand out in a crowded market.
Develop your toolkit for better understanding your market, customers, and competitors. Know what to ask and how to turn intel into actionable insights that help your launch stand out in a crowded market.
Week 2
Week 2
Apr 1—Apr 7
Events
Apr
2
Optional: Office Hours
Optional: Office Hours
Tue, Apr 2, 7:00 PM - 8:00 PM UTC
Apr
4
Segmentation, Pricing & Positioning
Segmentation, Pricing & Positioning
Thu, Apr 4, 7:00 PM - 8:30 PM UTC
Modules
Audience Definition
Audience Definition
2 Projects
Map the key segments and personas who would extract value from your new product or feature. Learn how to leverage Voice of Customer programs, market research, and early adopter beta programs to build actionable personas.
Map the key segments and personas who would extract value from your new product or feature. Learn how to leverage Voice of Customer programs, market research, and early adopter beta programs to build actionable personas.
Pricing & Packaging
Pricing & Packaging
3 Projects
Identify the optimal pricing and packaging strategy for your launch. Learn how to run PMM-friendly research studies like the Van Westendorp and Gabor Granger to determine price point and feature preferences.
Identify the optimal pricing and packaging strategy for your launch. Learn how to run PMM-friendly research studies like the Van Westendorp and Gabor Granger to determine price point and feature preferences.
Positioning & Messaging
Positioning & Messaging
3 Projects
Write compelling value propositions to guide campaign messaging and copy. Craft segmented positioning that appeals to your core personas and learn how to use pre-launch message testing to optimize for success.
Write compelling value propositions to guide campaign messaging and copy. Craft segmented positioning that appeals to your core personas and learn how to use pre-launch message testing to optimize for success.
Week 3
Week 3
Apr 8—Apr 14
Events
Apr
9
Optional: Office Hours
Optional: Office Hours
Tue, Apr 9, 7:00 PM - 8:00 PM UTC
Apr
11
Launch Execution & Enablement
Launch Execution & Enablement
Thu, Apr 11, 7:00 PM - 8:30 PM UTC
Modules
Launch Prioritization
Launch Prioritization
4 Projects
Know the difference between releases and launches, plus how to effectively utilize launch tiers.
Know the difference between releases and launches, plus how to effectively utilize launch tiers.
Launch Execution
Launch Execution
5 Projects
Learn how to establish clear goals and timelines, and coordinate internal stakeholders to execute on your bill of materials.
Learn how to establish clear goals and timelines, and coordinate internal stakeholders to execute on your bill of materials.
Launch Enablement
Launch Enablement
3 Projects
Learn how to effectively enable your go-to-market teams and get everyone telling the same story. Get practical advice on how to drive employee engagement on launch day.
Learn how to effectively enable your go-to-market teams and get everyone telling the same story. Get practical advice on how to drive employee engagement on launch day.
Week 4
Week 4
Apr 15—Apr 16
Events
Apr
16
Post-Launch Measurement & Strategy
Post-Launch Measurement & Strategy
Tue, Apr 16, 7:00 PM - 8:00 PM UTC
Modules
Launch Retrospective
Launch Retrospective
6 Projects

4.8

(15 ratings)

What students are saying

Meet your instructors

Andrew McCotter-Bicknell

Founder @ Healthy Competition

👋 Built competitive intel programs @ Apollo.io, ClickUp, and ZoomInfo

💚 Creator of Healthy Competition, the #1 community, newsletter, and podcast for Competitive Intel practitioners

🧑‍🏫 Built the Competitive Playbook course to help beginners build Competitive programs from scratch (200+ students)

Jason Oakley

Founder @ ProductivePMM

🚀 Creator of Productive PMM, where founding PMMs go for inspiration, tools, and coaching.

🗂️ Write PMM Files, a weekly newsletter with practical PMM examples

👋 Previously led Product Marketing @ Klue, Chili Piper, and Uberflip

Tamara Grominsky

Founder @ PMM Camp

✨ Creator of PMM Camp, the newsletter and community for strategic product marketers

👋 Previously Chief Strategy Officer @ Unbounce and VP Product Marketing @ Kajabi

🎯 Built Segmentation Certified and Pricing Certified self-paced courses to help PMMs apply strategy in a practical way

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