Aug 3, 2023

Learn how students first discovered your course with student attribution data

By Rishin Banker
Head of Product
Summary
Maven is releasing attribution data that shows how students first discovered your course, full syllabus navigation to give students a birds-eye view of your course, and category pages optimized for SEO traffic.
šŸ“Š Student attribution data
Today, weā€™re excited to announce a feature that helps you track and improve your marketing efforts: student attribution data.
In your earnings dashboard, you can now see how students first discovered your course, broken into categories. To determine a studentā€™s attribution, we look at their journey leading up to discovering your course, such as website activity, UTMs, referrer data, and email clicks. Our goal is to help you track and improve your marketing efforts and show how the Maven marketplace is helping to grow your course.
Learn more about our attribution model and how Maven helps drive enrollments here.Ā 
šŸ—ŗļø Full syllabus navigation
We heard from students that they want to see a birds-eye view of their course to catch up or peek ahead. The week-view on Student Home helps focus students on whatā€™s immediately ahead, and now weā€™ve added a full syllabus-view so students can scroll through all the content.
šŸ“– Category pages
We launched course category pages that are optimized for SEO traffic, such as for product management, marketing, design, and more. These pages contain relevant content about a topic, 2x more courses on desktop, and SEO-optimized FAQs and free resources. Weā€™ve seen 20% higher click rates from category pages, leading to more visitors for your course landing page!
šŸ« School pages
More instructors are launching and cross-selling multiple courses. Now, Maven automatically creates a school page for you when you publish multiple courses under the same school. Check out this example from Marily Nika.
šŸ”® In case you missed itā€¦Ā 
To catch up on our latest product releases, check out these articles:
Maven is an all-one-platform to create a live course. It's the easiest way for experts to make an impact teaching what they love.
Our terms are simple and instructor-friendly: you earn 90% of your courseā€™s revenue minus Stripe transaction fees, and you own all of your IP/content.
Get started for free today
Related Courses

AI-Powered Strategic Design Accelerator

Use AI to strengthen strategic thinking. Gain trust as a business partner. Make confident strategic decisions. Communicate design's value.

Mastering AI Skills For Marketers

COHORT #8 Is Here! Master AI Marketing skills & fast track your career with an Official Certification.

GTM Engineer Foundations

Scale GTM with AI-assisted sales enablement, growth experimentation & workflow automation

Mastering AI Skills For Market Research

COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Data Science with Python for SEO

2024: "I don't need Python to do SEO, I use Excel.ā€ 1994: "I don't need Excel to do accounting, I use a calculator."

You might also like

Cohort launch campaign & student onboarding

AI-powered search & recommendations

Lead magnets & event reminders

5 ways to optimize your lead magnet

How to get your course discovered on Maven.com

Maven Insights: How to optimize your Maven course page for SEO

Maven Insights: What top-rated courses have in common