Closing for early-stage founders and salespeople

5.0

(4 ratings)

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3 Days

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Cohort-based Course

Improve your win rate by asking the right questions to get all the info you need and win over your buyers.

Course overview

Say goodbye to stalled deals. Ask the right questions to win over your buyers.

This cohort-based course is for early-stage founders and salespeople who are having prospect meetings but struggling to convert them into paying customers.


The course gives you the frameworks and skills to have successful conversations with your prospects that help them evaluate your product and make a buying decision.


Through 2x 2hr live workshops you'll learn how to:

- Use a sales framework to diagnose and troubleshoot your deals

- Build the right sales process for your business model

- Prepare and run discovery calls with your prospects

- Bring all relevant stakeholders into the process

- Handle early-stage buying objections

- Quickly build trust and credibility

- Build and present proposals


The course includes:

- 2x live workshops to learn and apply the frameworks and skills.

- 6x mini projects that you'll do during the workshops to apply what you've learned to your business.

For early-stage founders and salespeople

01

Early-stage founders who are looking to improve win rates.

02

Early-stage salespeople who have deals getting stuck in their pipelines.

03

Founders from product backgrounds who are new to sales.

What you’ll get out of this course

A framework to diagnose and troubleshoot any deal in your pipeline
  • Learn how to use the SPICED sales framework to diagnose and spot issues with any deal.
  • Apply the framework to troubleshoot deals that are currently in your pipeline.
A sales process designed for your business model
  • Learn the framework for designing a sales process: goals, exit criteria, questions and materials. See the differences between selling services vs selling products.
  • Apply the framework to document your current sales process and build on it throughout the course.
A framework to prepare and run a discovery call
  • Learn what to research about your prospects, what materials to prepare, what questions to ask, what to include in the agenda, how to stay on track and mistakes to avoid.
  • Apply the framework to prepare for an upcoming discovery call.
Techniques to build trust and credibility with your prospects
  • Learn how to use active listening, context-led questions and insights to build trust and credibility.
  • Apply the techniques to prepare for an upcoming discovery call.


Techniques to bring all relevant stakeholders into your process
  • Learn how to identify hidden stakeholders, uncover their needs and bring them into the buying process.
  • Apply the techniques to prepare for an upcoming customer call.
Techniques to overcome early-stage buyer objections
  • Learn how to surface explicit and hidden objections and address them head on.
  • Apply the techniques to build an objection handling strategy for your next call.
A framework to prepare and present a proposal
  • Learn what to include in a proposal (and what to exclude) and how to present it.
  • Apply the framework to prepare a proposal for a deal in your pipeline.

This course includes

2 interactive live sessions

Lifetime access to course materials

25 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    5.0

    (4 ratings)

    What students are saying

    Meet your instructor

    Arnie Gullov-Singh | 3x startup CRO

    Arnie Gullov-Singh | 3x startup CRO

    Fractional CRO for startups

    Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.


    He’s coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he doubled revenue) and Ethena.


    Arnie started his career as a product and engineering leader before becoming the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.

    A pattern of wavy dots
    Join an upcoming cohort

    Closing for early-stage founders and salespeople

    May 2024

    $750 USD

    Dates

    May 21—23, 2024

    Payment Deadline

    May 21, 2024
    |

    Bulk purchases

    Course schedule

    5 hours total
    • Thursdays

      10am PST

      If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

    • May 7, 2022

      Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

    • Weekly projects

      2 hours per week

      Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    What’s the refund policy?
    A pattern of wavy dots
    Join an upcoming cohort

    Closing for early-stage founders and salespeople

    May 2024

    $750 USD

    Dates

    May 21—23, 2024

    Payment Deadline

    May 21, 2024
    |

    Bulk purchases

    $750 USD

    5.0

    (4)

    ·

    3 Days