All courses Sales

Closing for early-stage founders and salespeople

5.0

(4 ratings)

3 Days

Cohort-based Course

Improve your win rate by asking the right questions to get all the info you need and win over your buyers.

Closing for early-stage founders and salespeople

5.0

(4 ratings)

3 Days

Cohort-based Course

Improve your win rate by asking the right questions to get all the info you need and win over your buyers.

Hosted by

Arnie Gullov-Singh | 3x startup CRO

3x startup CRO and GTM coach to 100+ early-stage startups

Arnie Gullov-Singh | 3x startup CRO

3x startup CRO and GTM coach to 100+ early-stage startups

Course overview

Say goodbye to stalled deals. Ask the right questions to win over your buyers.

This cohort-based course is for early-stage founders and salespeople who are having prospect meetings but struggling to convert them into paying customers.

The course gives you the frameworks and skills to have successful conversations with your prospects that help them evaluate your product and make a buying decision.

Through 2x 2hr live workshops you'll learn how to:

- Use a sales framework to diagnose and troubleshoot your deals

- Build the right sales process for your business model

- Prepare and run discovery calls with your prospects

- Bring all relevant stakeholders into the process

- Handle early-stage buying objections

- Quickly build trust and credibility

- Build and present proposals

The course includes:

- 2x live workshops to learn and apply the frameworks and skills.

- 6x mini projects that you'll do during the workshops to apply what you've learned to your business.

For early-stage founders and salespeople

Early-stage founders who are looking to improve win rates.

Early-stage salespeople who have deals getting stuck in their pipelines.

Founders from product backgrounds who are new to sales.

Early-stage founders who are looking to improve win rates.

Early-stage salespeople who have deals getting stuck in their pipelines.

Founders from product backgrounds who are new to sales.

What you’ll get out of this course

A framework to diagnose and troubleshoot any deal in your pipeline

Learn how to use the SPICED sales framework to diagnose and spot issues with any deal.
Apply the framework to troubleshoot deals that are currently in your pipeline.

A sales process designed for your business model

Learn the framework for designing a sales process: goals, exit criteria, questions and materials. See the differences between selling services vs selling products.
Apply the framework to document your current sales process and build on it throughout the course.

A framework to prepare and run a discovery call

Learn what to research about your prospects, what materials to prepare, what questions to ask, what to include in the agenda, how to stay on track and mistakes to avoid.
Apply the framework to prepare for an upcoming discovery call.

Techniques to build trust and credibility with your prospects

Learn how to use active listening, context-led questions and insights to build trust and credibility.
Apply the techniques to prepare for an upcoming discovery call.

Techniques to bring all relevant stakeholders into your process

Learn how to identify hidden stakeholders, uncover their needs and bring them into the buying process.
Apply the techniques to prepare for an upcoming customer call.

Techniques to overcome early-stage buyer objections

Learn how to surface explicit and hidden objections and address them head on.
Apply the techniques to build an objection handling strategy for your next call.

A framework to prepare and present a proposal

Learn what to include in a proposal (and what to exclude) and how to present it.
Apply the framework to prepare a proposal for a deal in your pipeline.

This course includes

2 interactive live sessions

Lifetime access to course materials

25 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
May 21—May 23
Week dates are set to instructor's time zone
Events
May
21
Sales for early-stage founders: Workshop #1
Sales for early-stage founders: Workshop #1
Tue, May 21, 5:00 PM - 7:00 PM UTC
May
23
Sales for early-stage founders: Workshop #2
Sales for early-stage founders: Workshop #2
Thu, May 23, 5:00 PM - 7:00 PM UTC
Modules
Using a sales framework to diagnose your deals
Using a sales framework to diagnose your deals
3 Lessons • 1 Project
Building your sales process
Building your sales process
3 Lessons • 1 Project
Preparing for discovery calls
Preparing for discovery calls
5 Lessons • 1 Project
Building trust and credibility
Building trust and credibility
3 Lessons • 1 Project
Bringing all stakeholders into the process
Bringing all stakeholders into the process
3 Lessons • 1 Project
Handling objections
Handling objections
4 Lessons • 1 Project
Building and presenting proposals
Building and presenting proposals
4 Lessons

5.0

(4 ratings)

What students are saying

Meet your instructor

Arnie Gullov-Singh | 3x startup CRO

Fractional CRO for startups

Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.

He’s coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he doubled revenue) and Ethena.

Arnie started his career as a product and engineering leader before becoming the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.

Join an upcoming cohort