How to nail your landing page hero section
By Rachel Cai
Marketing Lead
Summary
A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description.
Components of your main section
The main section (also known as "hero section", "header", "above the fold") should highlight key benefits, transformation, and target student of your course.
- Course title (bold header): the name of your course which you can change in your Settings.
- Course length: determined automatically based on your start and end dates in your Cohort Settings.
- Course description: a brief description of the main outcome of your course. See below for templates and exemplars.
- Image/video: upload a course image or video. Check out Maven's Brand Toolkit to download a template and design your own image. If you want to upload a video, only Vimeo and YouTube links are supported.
- Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on how to adjust your CTA.
Five templates to write your course description
We recommend jotting down a few sentences for each template to get your ideas flowing. Feel free to combine, mix & match to come up with a compelling, direct, and clear description of your course.
✍️ Template 1: "How to achieve outcomes X, Y, and Z"
Examples:
- Chris Tweten's How to Pitch Guest Posts
- Philipp Humm's B2B Storytelling
- Emily Kramer's Building B2B Marketing
- Joe Portsmouth's Email Marketing 101 (this is 2-part, but still effective)
✍️ Template 2: "Create/write/get/build/design a tangible output to achieve X result"
Examples:
- Andy Gupta's Anyone Can Invest Now
- Amanda Natividad's Content Marketing 201
- James McClure's How to Angel Invest 1-10k Checks as a Busy Tech Exec
✍️ Template 3: "Get the proven process/repeatable process/framework/step-by-step/playbook to achieve X result"
Examples:
- Pete Hancock's Sales Leadership That Delivers Results
- Annie Duke's Make Better Decisions
- Marily Nika's Break into AI Product Management
✍️ Template 4:"A program/workshop/interactive course for X ideal student to learn how to Y"
Examples:
- Taylor Davidson's How to Model Venture Funds
- Kate Mason's Communicating With Power
✍️ Template 5: "Go from X to Y in # days"
Examples:
- Amanda Goetz's Startup Marketing Bootcamp
- Brian Feroldi and Brian Stoffel's Financial Statements Explained Simply
