How to nail your landing page hero section
Components of your main section
- Course title (bold header): the name of your course which you can change in your Settings.
- Course length: determined automatically based on your start and end dates in your Cohort Settings.
- Course description: a brief description of the main outcome of your course. See below for templates and exemplars.
- Image/video: upload a course image or video. Check out Maven's Brand Toolkit to download a template and design your own image. If you want to upload a video, only Vimeo and YouTube links are supported.
- Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on how to adjust your CTA.
Five templates to write your course description
✍️ Template 1: "How to achieve outcomes X, Y, and Z"
- Chris Tweten's How to Pitch Guest Posts
- Philipp Humm's B2B Storytelling
- Emily Kramer's Building B2B Marketing
- Joe Portsmouth's Email Marketing 101 (this is 2-part, but still effective)
✍️ Template 2: "Create/write/get/build/design a tangible output to achieve X result"
- Andy Gupta's Anyone Can Invest Now
- Amanda Natividad's Content Marketing 201
- James McClure's How to Angel Invest 1-10k Checks as a Busy Tech Exec
✍️ Template 3: "Get the proven process/repeatable process/framework/step-by-step/playbook to achieve X result"
- Pete Hancock's Sales Leadership That Delivers Results
- Annie Duke's Make Better Decisions
- Marily Nika's Break into AI Product Management
✍️ Template 4:"A program/workshop/interactive course for X ideal student to learn how to Y"
- Taylor Davidson's How to Model Venture Funds
- Kate Mason's Communicating With Power
✍️ Template 5: "Go from X to Y in # days"
- Amanda Goetz's Startup Marketing Bootcamp
- Brian Feroldi and Brian Stoffel's Financial Statements Explained Simply
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