Learn the Sales Leadership Playbook that Creates Billion-Dollar Startups

A proven process for Sales Managers to build a motivated, self-sufficient, top-performing sales team.

Pete Hancock

with

Pete Hancock

Former VP of Sales at Yelp

A pattern of wavy dots

During this course, you will develop your confidence as a Sales Leader and build the foundation of skills needed to become a top-performing Sales Manager.


You will discover and apply battle-tested frameworks for empowering your team and accelerating its performance.

See what people are saying

        Pete is one of the strongest and most inspirational sales leaders I know. He has a unique ability to teach others in a way that is motivating, engaging, and effective. He has a solid track record of working with managers of all levels and turning them into top sales leaders. People are ready to run through walls after a training session with Pete.
Erica Galos Alioto
Erica Galos Alioto
Global Head of People, Grammarly
        I attribute much of my professional success to Pete's training. His impact on my development as a sales leader not only made me a top-performing sales manager, but also taught me skills I use today to manage directors and managers, including accountability, prioritizing your days/weeks, providing tangible feedback, and leading with compassion.
Mike Sene
Mike Sene
VP of Sales, Deliverr
        Pete's practical and authentic approach to sales and leadership has served as a strong framework for my management style through the years. Pete taught me a mindset that has stayed with me through many years of career growth. I’ve continued to seek guidance from Pete as his playbook translates well across industries and segments.
Roger Benson
Roger Benson
VP of Sales, Kandji
        Having worked with Pete for nearly a decade I saw the tremendous positive influence he had on leaders around him. They say the true mark of a great leader is someone who leaves a trail of leaders in their path; by that standard Pete is world-class.
Kayti Sullivan
Kayti Sullivan
Chief Revenue Officer, FlyHomes
        Pete possesses a highly effective ability at making the work and goals meaningful for everyone. His style nurtures a growth mindset environment and focuses on personalizing development for each individual. The foundation of my leadership approach is drawn from the principles Pete teaches.
Ben Bellettini
Ben Bellettini
Head of Sales, Soundhound
        Pete's mentorship and advice couldn’t have come at a better time. In the past year, I was pushed into countless uncomfortable situations that demanded me to grow as an individual, teammate, and sales leader. Pete's coaching helped me through all of those moments and has been instrumental in helping me reach the position I am in now.
Robert Weigel
Robert Weigel
Head of Sales - Europe and LATAM, Bounce
        There were TONS of key takeaways from this course, I could go on and on. The organization, presentation, and thought that went into each session was unbelievable. It led to a super laser-focused session, which is a takeaway for my meetings.
Sukh Singh
Sukh Singh
Sales Manager, 7Shifts
        This course was great in helping me isolate the actionable steps to put thoughtfulness and purpose behind every meeting and 1:1. It is easy to get into the weeds with salespeople, but this was an excellent reminder of why it is important to see the forest, not just the trees.
Tammie Soto
Tammie Soto
Enterprise Lead, Nylas
        As a new manager, this course was incredibly beneficial for my leadership development. I left the course understanding how to run effective 1 on 1's, how to drive purposeful team meetings, and helping reps identify short and long-term goals. The material was engaging and the topics were relevant. I would highly recommend this course.
Dan Trant
Dan Trant
Sales Development Manager, Kandji
        I had an amazing time these past 6 weeks in SLDR! Learning from Pete and everyone else in this group was a blast. Definitely a 5-star experience!
Rodney Alcantara
Rodney Alcantara
Commercial Sales Manager, Kandji
        The course is super collaborative. Pete creates an environment where you not only have the opportunity to learn from him and all his experiences but also have the opportunity to learn from other industry professionals in similar roles! I loved this course.
Andy Hickey
Andy Hickey
Manager Channel Sales, 7shifts
        This course opened up my thought process around being a leader, what it means and how to do it effectively. Pete did a great job at making the sessions interactive and I was able to come away with some great new tools for specific situations.
Jesse Gabriellini
Jesse Gabriellini
Sales Manager, Flare
        Pete taught me things I could apply to my team immediately. I saw a tangible difference in our team’s performance, culture, and my own self-development once I applied his teachings and feedback from the course. For any sales manager looking to improve their skill set and get a ton of actionable advice, I highly recommend you take this course.
Justin Levy
Justin Levy
Senior Sales Manager - Selligence

Who is this course for?

01

New Sales Managers

You are about to move into sales leadership or were recently promoted. (congrats!)

02

Current Sales Managers

You have 1-2 years of experience and want to unlock the full potential of your team and accelerate your career.

03

Sales Enablement Leaders

Your company has scaled fast. You need to ramp up your new managers with tactical training and processes— yesterday

Why join Sales Leadership that Delivers Results?

Find Clarity

In session one, we kick off the course by defining the responsibilities of a Sales Leader and opening up the calendars of top Sales Leaders to discover how they invest their time. You will conduct a personal calendar audit and re-focus your time on high-leverage activities.

Create Accountability

In session two, you will discover Pete's frameworks for goal setting and rep development. You will begin to apply these frameworks immediately, putting yourself on a path to creating an accountable and self-sufficient team.

Drive Results

In session three, we will review best practices for effective 1:1s. Pete will share his battle-tested template for weekly 1:1s to align your team's goals and action items. You will move forward with a proven weekly cadence that drives results with minimal admin work.

Build Culture

In session four, you will utilize Pete's six-step process for defining and building a positive and self-sustaining team culture. In this session, you will also unlock effective formats and agendas for your team meetings.

Discover Purpose

In our fifth session, you will learn how to inspire your team and lead with vision by leveraging "the two pillars of purpose." You will leave the session with Pete's "New Manager Checklist" a process for kicking off (or resetting) the leadership of your sales team.

Access 1:1 Coaching

During the course, you will have access to two 1:1 coaching sessions with Pete. He will help you implement leadership playbooks to accelerate your team and tackle issues.

Meet your instructor

Pete Hancock
Pete Hancock

I began my career in startups at Yelp as employee #20. Over the next 11 years, I helped to grow the company from a scrappy startup ($1M annual revenue and 6 person sales org.) to a multi-billion dollar public company ($750M annual revenue and 2,000+ person sales org.) as VP of Sales. 

I have trained and mentored more than 100 sales managers including people who have gone on to VP and Sr. Leadership roles at prominent startups such as Verkada, Classpass, New Relic, TripActions, Kandji, Deliverr, Thumbtack, Zoom, UserTesting, Postmates, Fast + many more.

For the first time, I am opening up the leadership playbook that has built multiple $100M businesses, in this cohort-based course, designed for the next generation of Sales Leaders.

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

The live sessions feature active workshops, group discussions, and breakout sessions.

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community. You will make connections with Sales leaders at peer companies.

1:1 access to Pete

Each student receives two 1:1 coaching sessions with Pete. These sessions are great for tackling pressing opportunities with your team and strategizing on how best to apply Pete's playbooks.

Frequently Asked Questions

I am a VP of Sales, is the course designed for me? Or my team?
What is the schedule for the course?
Do I have to attend all of the live sessions in real-time?
Will I work with other Sales Leaders as a part of the course?
I am considering enrolling multiple managers from my company, can I talk with Pete first?
Can I expense this course?

Cost

$950 USD

Course syllabus

01

The role of a high-performing Sales Manager. Prioritizing your time for impact.


02

Goal setting and rep development.


03

Effective 1:1s


04

Team meetings and building team culture.

05

Inspiring your people. Leading with vision.