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Email Marketing 101

Learn how to convert leads and win lifelong customers with automated email marketing.

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Course overview

Sell More With Email Marketing

Email marketing helps businesses:

• Convert leads

• Lower customer acquisition cost

• Increase customer lifetime value

• Retain & upsell existing customers


What business can afford to ignore that?

Take this course if...

01

You work at a DTC ecommerce business where email marketing brings in 0-15% of total revenue.

02

You don't have time to teach yourself about email marketing or know where to start. Learn from a 7+ year email marketer.

03

You want to generate revenue 24/7 with automated emails. Set it up once and collect revenue forever with my proven frameworks and templates.

Key outcomes

Build a high-converting welcome series

Stop wasting over 95% of your site traffic. Capture more leads and convert them into loyal customers with my proven welcome series funnel.

Write email copy that sells

Steal my top-performing email templates and learn how to write scroll-stopping copy that makes your readers take action.

Personalized feedback on your emails

Email marketing is a complex topic. Instead of sifting through thousands of Google search results, you'll get live feedback from an expert - all tailored to your business needs.

Automated email revenue

Automated emails drive 320% more revenue vs. non-automated emails. Send the right emails, at the right time, to the right people. 100% automated. Set it and forget it.

A pattern of wavy dots

Email marketing is NOT dead. In fact, it should drive over 25% of your revenue - at minimum.


Can you afford to ignore a channel that should be generating over 25% of your revenue?

Their words, not mine:

        If you are struggling with emails that ain't converting, this course is for you. Joe is a seasoned email marketer with tons of DTC experience. This workshop helps you write better emails and convert more leads with email automation. I have really benefited from this course. You should too. Joe is a rare find. Take as much help as you can from him.
Abhilash

Abhilash

Student from Cohort #1
        The course made me think about our entire business strategy. Joe's feedback was extremely useful, inspirational, and showed his care for everyone. I think one of the most important takeaways is how and where we can use the lead magnet and play with it.
Kamilla

Kamilla

Student from Cohort #1
        Joe helped me push deeper to understand the underlying "Why"s that guide my email marketing strategy. I feel like I walked away with concrete tactics that I can start using immediately.
Michael

Michael

Student from Cohort #1
        Joe provides clear frameworks for writing emails that convert more leads and instructions for automating the process. This course is a must for anyone running a business.
Rob

Rob

Student from Cohort #1
        I worked with Joe for 3 years. He is one of the smartest people I’ve ever worked with. Hiring him was one of the best decisions I have ever made. I’m constantly trying to pick his brain to learn more about email marketing and customer retention; however, recently he told me he was too busy building a course! Lucky students.
Stephen Simonis

Stephen Simonis

President, Balanced Nutritionals
        Joe is my go-to source for all things email marketing. He has a rare understanding of what it takes to nurture leads through every step of the customer journey. I have yet to find a question Joe doesn't have the answer to. He's that good.
Sheila Gonzalez

Sheila Gonzalez

Copywriter and Sales Strategist (@DanesaGlez)
        I’ve recently become aware of how valuable capturing emails can be. The tactics Joe has been sharing on Twitter are incredibly helpful. You don't want to miss this course.
David Morris

David Morris

World-Class COO (@wdmorrisjr)
        Following Joe on Twitter has made a material impact on my company’s revenue from email. This course will be value packed!
Barrett O'Neill

Barrett O'Neill

Experienced Founder and Business Owner (@barrettjoneill)

Meet your instructor

Joe Portsmouth

Joe Portsmouth

Director of Retention at The Beard Club

  • 7+ years working in email marketing.
  • Has generated over $50,000,000 in email marketing revenue.
  • Used email marketing to drive over 30% of total revenue for multiple companies.
  • Built the email marketing infrastructure for a multi-billion dollar sports gambling company.

Course syllabus

3 live sessions • 15 lessons • 4 projects

Week 1

Sep 26—Sep 29

    Sep

    27

    Day 1 - Email Marketing Best Practices

    Tue 9/2712:00 AM—1:00 AM (UTC)

    Sep

    28

    Day 2 - Build Your Welcome Series

    Wed 9/2812:00 AM—1:00 AM (UTC)

    Sep

    29

    Day 3 - Live Coaching and Q&A

    Thu 9/2912:00 AM—1:00 AM (UTC)

Bonus

    Mon - Email Marketing Best Practices

    Copywriting is the foundation of any great email. And that's where we'll start. We'll cover best practices for subject lines, preview text, body copy, CTAs, and more.

    • ✍️

      Share your 5-star framework answers from class (pre-written template inside):

      Submit by Aug 30
    • 📄

      101 Subject Line Ideas + 10 Best Practices

    • 📄

      Heimngwayapp

    • 📄

      Marketing Examples

    • 📄

      Copywriting Examples

    • 📄

      Really Good Emails

    • 📄

      A/B Test Calculator

    • 📄

      Slides from Day 1

    Tues - Build Your Welcome Series

    Your welcome email series is your best chance at converting leads who did not make a purchase on their first site visit (i.e. over 95% of your traffic). In this session, we'll cover how to collect and convert more leads.

    • ✍️

      Share your 3 lead magnet ideas from class

      Submit by Sep 28
    • ✍️

      Share a full draft of your welcome email and I'll provide feedback!

      Submit by Sep 28
    • 📄

      69 Lead Magnet Examples

    • 📄

      How to Sell 101

    • 📄

      Slide Deck from Night 2

    Wed - Live Coaching and Q&A

    You'll get real-time feedback on your welcome series and have the opportunity to ask any other questions.

    • ✍️

      Share any questions you have in this channel (link inside):

      Submit by Sep 29
    • 📄

      BONUS: Content Planning Slide Deck

    • 📄

      BONUS: Email Content Planning Webinar Recording

    Thur - Automate ALL The Emails

    We'll uncover all of the highest leverage opportunities where you can use automated emails to generate more revenue.

    • 📄

      Blueprint for 2nd Order Flow

    • 📄

      Joe's Recommended Automation Tools

    • 📄

      Night 4 Slide Deck

Course schedule

~4 hours total

  • September 26-29th

    Mon - Thur (8-9pm ET)

    We'll do 1 session each day (1 hour per session). I highly recommend attending these sessions live.

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

I Do, We Do, You Do

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

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