Email Marketing 101
4.7 (6)
4 Days
·Cohort-based Course
Learn how to convert leads and win lifelong customers with automated email marketing.
Email Marketing 101
4.7 (6)
4 Days
·Cohort-based Course
Learn how to convert leads and win lifelong customers with automated email marketing.
Course overview
Sell More With Email Marketing
Email marketing helps businesses:
• Convert leads
• Lower customer acquisition cost
• Increase customer lifetime value
• Retain & upsell existing customers
What business can afford to ignore that?
Take this course if...
01
You work at a DTC ecommerce business where email marketing brings in 0-15% of total revenue.
02
You don't have time to teach yourself about email marketing or know where to start. Learn from a 7+ year email marketer.
03
You want to generate revenue 24/7 with automated emails. Set it up once and collect revenue forever with my proven frameworks and templates.
Key outcomes
Build a high-converting welcome series
Stop wasting over 95% of your site traffic. Capture more leads and convert them into loyal customers with my proven welcome series funnel.
Write email copy that sells
Steal my top-performing email templates and learn how to write scroll-stopping copy that makes your readers take action.
Personalized feedback on your emails
Email marketing is a complex topic. Instead of sifting through thousands of Google search results, you'll get live feedback from an expert - all tailored to your business needs.
Automated email revenue
Automated emails drive 320% more revenue vs. non-automated emails. Send the right emails, at the right time, to the right people. 100% automated. Set it and forget it.
Email Marketing 101
Email marketing is NOT dead. In fact, it should drive over 25% of your revenue - at minimum.
Can you afford to ignore a channel that should be generating over 25% of your revenue?
4.7 (6)
Their words, not mine:
Abhilash
Kamilla
Michael
Rob
Stephen Simonis
Sheila Gonzalez
David Morris
Barrett O'Neill
Meet your instructor
Joe Portsmouth
Director of Retention at The Beard Club
- 7+ years working in email marketing.
- Has generated over $50,000,000 in email marketing revenue.
- Used email marketing to drive over 30% of total revenue for multiple companies.
- Built the email marketing infrastructure for a multi-billion dollar sports gambling company.
Course syllabus
01
Email Marketing Best Practices
Copywriting is the foundation of any great email. And that's where we'll start. We'll cover best practices for subject lines, preview text, body copy, CTAs, and more.
02
Build Your Welcome Series
Your welcome email series is your best chance at converting leads who did not make a purchase on their first site visit (i.e. over 95% of your traffic). In this session, we'll cover how to collect and convert more leads.
03
Live Coaching and Q&A
You'll get real-time feedback on your emails and have the opportunity to ask any other questions.
04
Automate ALL The Emails
We'll uncover all of the highest leverage opportunities where you can use automated emails to generate more revenue.
Course schedule
~4 hours total
September 26-29th
Mon - Thur (8-9pm ET)
We'll do 1 session each day (1 hour per session). I highly recommend attending these sessions live.
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
I Do, We Do, You Do
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Frequently Asked Questions
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