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B2B StorySelling

Cohort-based Course

Build the storytelling skills to become your clients' trusted advisor, win high-profile enterprise clients & accelerate your sales career.

Hosted by

Philipp Humm

Business Storytelling Coach, TEDx Speaker, Columbia MBA, Ex-Bain & Ex-Uber

Course overview

B2B StorySelling

A 2-week hands-on program to help you build the storytelling skills to become the #1 trusted advisor to your (future) clients.

Who is this course for

01

You are an ambitious B2B sales professional, who wants to consistently be the Top Performer.

02

You are an entrepreneur, who wants to grow his or her business, but you struggle to win high-profile clients.

03

You are a B2B sales manager looking for creative ways to help your sales teams reach and exceed their ambitious targets.

Key outcomes

Leave magical first impressions

You'll learn how to build a connection with your prospects in the first few minutes of any meeting.

Become the trusted advisor

You'll know how to deploy stories to help your clients solve some of their most crucial pain problems.

Sell without selling

You'll learn how to replace your traditional product pitches with subtle, but also much more effective stories. Stories that don't cause the typical sales resistance.

Overcome objections

You'll discover how to overcome any objection, using emotions instead of logic to make your point.

Inspire in business & beyond

You'll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.

Build unbreakable confidence

You'll do activities that will be uncomfortable at first, but will help you feel more confident for when it matters.

Who we've worked with

Who we've worked with

We've coached thousands of sales experts at leading organizations around the world.

Join us now and get access to the same resources and systems we've used to help these companies grow.


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See what people are saying

        Wow, what an experience. I learned so much in the program. I feel that storytelling is the most effective tool to overcome sales resistance!
Julia Winkler

Julia Winkler

Team Lead, Oracle
        One of the most useful trainings I’ve participated in my professional life. Very practical, super engaging, and a lot of fun. A few of the exercises were quite out of my comfort zone, but that’s where you learn the most.
Neelkamal Biswas

Neelkamal Biswas

Senior Director, Deliveroo
        What I loved about the program is that Philipp prepares you for the “real deal”. No “Hero’s Journey”, but instead concrete advise on how to use stories in sales. With the help of the program, I’ve managed to make storytelling a vital part of my communication.
Marius Dorsch

Marius Dorsch

Customer Success Manager, Salesforce
        A game changer, both in personal and professional arenas.  I left the program with a valuable toolkit that allows for an effective use of stories and continued improvement of such skills.  The authenticity and dedication from Philipp pushed me to give my best!
Enrique Velasco Ramirez

Enrique Velasco Ramirez

Category Team Lead, Henkel

Trusted by Google, Oracle & Visa

Philipp Humm

Philipp Humm

Founder & CEO

Storytelling is a skill that anyone can learn.

By using the right techniques, having an expert coach, and practising deliberately, you have everything it takes to become a magnetic storyteller.  


Join us now and get access to the same resources and systems that we've used to coach thousands of sales experts at leading organizations such as Google, Visa, Oracle, Uber, to name a few.


If you're ready to boost your sales career, willing to get out of your comfort zone, and excited to learn from interesting peers, this program is for you.

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What you'll learn, practice and do

01

Finding Stories - Discover the most effective sales stories

Discover the 5 fundamental stories every sales professional needs to know, know exactly in which situations along the customer journey to share them, and identify stories from your experience.

02

Crafting Stories - Practice a simple, but powerful structure

Learn how to structure any sales story, following a simple, but powerful structure, practice that structure with your peers, and start applying it on your stories.

03

Enhancing Stories - Spice up your stories

Learn the elements on how to tell any story (even the most boring one) in an engaging way, discuss how some of the most famous storytellers use these elements, and apply the techniques to spice your sales stories.

04

Exchanging Stories - Get buyers to tell their stories

Learn how to create a space where your buyers feel comfortable to share their stories and how to listen with full presence and the intend to understand.

05

Delivering Stories - Feel good about sharing stories

Find out what techniques you can do to shift your mind from feeling anxious (or not good) to feeling excited to share stories at any opportunity.

2-Week Program Schedule

4-5 hours per week
  • 1st Live Workshop

    Fri, Oct 7, 9am-12pm ET / 3pm-6pm CET


  • Take-Home Project

    In Between workshops (1-2 hours)

    Refine 1-2 stories that you'll present in front of the group

  • 2nd Live Workshop

    Fri, Oct 14, 9am-12pm ET / 3pm-6pm CET


  • Ask Me Anything (AMA) Office Hours

    1 hour (optional)

  • 1:1 Coaching With Philipp

    60min per participant

    Meet with the instructor to get 1:1 feedback on your stories, review your goals and remove any roadblocks

Wanna see me speaking? Check out my TEDx on Confidence

Don't worry. I won't make you sit on the floor of Starbucks as part of our program ;)
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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Will this make me a better storyteller?
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B2B StorySelling