Build the storytelling skills to become your clients' trusted advisor, win high-profile enterprise clients & accelerate your sales career.
Business Storytelling Coach, TEDx Speaker, Columbia MBA, Ex-Bain & Ex-Uber
A 3-week hands-on program to help you build the storytelling skills to become the #1 trusted advisor to your (future) clients.
You are an ambitious B2B sales professional, who wants to consistently be the Top Performer.
You are an entrepreneur, who wants to grow his or her business, but you struggle to win high-profile clients.
You are a B2B sales manager looking for creative ways to help your sales teams reach and exceed their ambitious targets.
You'll learn how to build a connection with your prospects in the first few minutes of any meeting.
You'll know how to deploy stories to help your clients solve some of their most crucial pain problems.
You'll learn how to replace your traditional product pitches with subtle, but also much more effective stories. Stories that don't cause the typical sales resistance.
You'll discover how to overcome any objection, using emotions instead of logic to make your point.
You'll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.
You'll do activities that will be uncomfortable at first, but will help you feel more confident for when it matters.
We've coached thousands of sales experts at leading organizations around the world.
Join us now and get access to the same resources and systems we've used to help these companies grow.
Enrique Velasco Ramirez
Founder & CEO
Storytelling is a skill that anyone can learn.
By using the right techniques, having an expert coach, and practising deliberately, you have everything it takes to become a magnetic storyteller.
Join us now and get access to the same resources and systems that we've used to coach thousands of sales experts at leading organizations such as Google, Visa, Oracle, Uber, to name a few.
If you're ready to boost your sales career, willing to get out of your comfort zone, and excited to learn from interesting peers, this program is for you.
Finding Stories - Discover the most effective sales stories
Discover the 5 fundamental stories every sales professional needs to know, know exactly in which situations along the customer journey to share them, and identify stories from your experience.
Crafting Stories - Practice a simple, but powerful structure
Learn how to structure any sales story, following a simple, but powerful structure, practice that structure with your peers, and start applying it on your stories.
Enhancing Stories - Spice up your stories
Learn the elements on how to tell any story (even the most boring one) in an engaging way, discuss how some of the most famous storytellers use these elements, and apply the techniques to spice your sales stories.
Exchanging Stories - Get buyers to tell their stories
Learn how to create a space where your buyers feel comfortable to share their stories and how to listen with full presence and the intend to understand.
Delivering Stories - Feel good about sharing stories
Find out what techniques you can do to shift your mind from feeling anxious (or not good) to feeling excited to share stories at any opportunity.
Fri, Mar 17, 9am-12pm ET / 3pm-6pm CET
In Between workshops (1-2 hours)
Refine 1-2 stories that you'll present in front of the group
Fri, Mar 24, 9am-12pm ET / 3pm-6pm CET
Fri, Mar 31, 9am-10pm ET / 3pm-4pm CET
Between Mar 3-7
Meet with the instructor for a 60-minute 1:1 coaching session to get personalised feedback on your stories, review your goals and remove any roadblocks
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you