Go from 0 to $1m with less. Designed for founders and marketers at early-stage companies building in the changing landscape of 2022.
with
with
Founder & CEO of House of Wise, Former CMO @ Teal, Head of Brand @ The Knot
The days of relying solely on Google and Facebook to build a brand are gone.
This Agile Marketing Bootcamp is a 6-day virtual lecture series + office hours + private community for anyone who wants to build a brand in 2022.
Founders and small business owners looking to do more with less.
Early-stage startup marketers building their channel strategy.
Marketing leaders who want to establish a strong brand identity.
Amanda Goetz is the founder and visionary behind House of Wise, a community-led commerce brand founded to change the narrative around wellness for women.
Former Head of Brand Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz led PR, social, community, brand, partnerships, and product marketing strategies across the company’s international family of leading lifestyle brands, including The Knot and WeddingWire.
15+ years as a marketer and single mom of 3. Join me to learn all the things I wish I had known when I was just starting out.
A hands-on brand strategy bootcamp to ensure alignment on sentiment, voice & tone, features and impact.
This is the brand bible that every contractor, designer, future employee will learn, internalize and execute through.
Learn the tools and frameworks to create a successful marketing launch or campaign through an omnichannel approach.
Create an octopus and not a swordfish - sign up to find out what the hell that means.
You can't be everywhere and budgets are limited. Learn how to select your marketing channels based on brand goals and needs.
Learn how I tapped into the power of community to build House of Wise.
With marketing, everything must be tied to a quantitative definition of success. Set up your OKRs to align your team and resources accordingly and get more budget allocated when you see something is working!
01
Identify and define your target audience and persona and create your brand strategy to ensure alignment on sentiment, voice & tone, features and impact.
A brand pyramid is the brand bible that every contractor, designer, future employee will learn, internalize and execute through. You will walk away with your brand's pyramid.
02
A brand strategy is who you are.
A marketing plan is how you will win.
Channel strategy is how you will execute across your chosen channels.
Content Strategy is the type of content you'll produce.
Walk away with the frameworks for each of these to ensure maximum impact of every marketing tactic.
03
OKR = Objective and Key Result
Every marketing plan requires quantitative definitions of success. Gain access to the tools to determine if something is "worth the effort" and answer the quesiton "did it work?"
04
Measure twice, cut once. Every campaign and launch is an opportunity to execute your brand and channel strategy.
Learn how to create a winning campaign every time.
New for this cohort! Sign up during early access to get an invite to a spotlight session on the most-asked-about marketing channel: TikTok, with two special guest speakers. You don't want to miss this!
Meet your instructor and other students virtually!
12:00pm - 2:00pm EST
1.5 hour lecture + workshop + Q&A
30 min Group Breakouts
1:00pm - 2:00pm EST
Meet with me to get direct feedback on your brand strategy and marketing goals.
12:00pm - 2:00pm EST
1.5 hour lecture + workshop + Q&A
30 minute Group Work
1:00pm - 2:00pm EST
Meet with me to get direct feedback on your brand strategy and marketing goals.
12:00pm - 2:00pm EST
1.5 hour lecture + workshop + Q&A
30 minute Group Work
2:00 - 3:00pm EST
Bonus Q&A after class
I started creating the House of Wise brand while maintaining my full time job as Head of Brand for The Knot.
I launched House of Wise from my garage in the middle of the pandemic.
Learn how I took a brand from Google Slides to a Kardashian must have in < one year.
Learn more about what you'll get in this course and whether it's for you.
Cost