Brand Marketing in 2023 Crash Course
9.1
(30 ratings)
2 Days
·Cohort-based Course
Go from 0 to $1m with less. Designed for founders and marketers at early-stage companies or those looking for brand marketing best practices
Brand Marketing in 2023 Crash Course
9.1
(30 ratings)
2 Days
·Cohort-based Course
Go from 0 to $1m with less. Designed for founders and marketers at early-stage companies or those looking for brand marketing best practices
Hosted by
Amanda Goetz
Founder of House of Wise, CMO @ Nue Life, CMO @ Teal, Head of Brand @ The Knot
Course overview
Startup Marketing Bootcamp
The days of relying solely on Google and Facebook to build a brand are gone.
The Startup Marketing Bootcamp was a 6-day virtual lecture series - now condensed into a 3 hour intensive.
Who is this course for?
01
Founders and small business owners looking to do more with less.
02
Early-stage startup marketers building their channel strategy.
03
Marketing leaders who want to establish a strong brand identity.
Master the frameworks to take a brand from 0-1 to $100m.
Create an impactful brand
A hands-on brand strategy bootcamp to ensure alignment on sentiment, voice & tone, features and impact.
This is the brand bible that every contractor, designer, future employee will learn, internalize and execute through.
An Octopus, not a Swordfish
Learn the tools and frameworks to create a successful marketing launch or campaign through an omnichannel approach.
Create an octopus and not a swordfish - sign up to find out what the hell that means.
Choose channels wisely
You can't be everywhere and budgets are limited. Learn how to select your marketing channels based on brand goals and needs.
Learn how I tapped into the power of community to build House of Wise.
Is it working? Find out.
With marketing, everything must be tied to a quantitative definition of success. Set up your OKRs to align your team and resources accordingly and get more budget allocated when you see something is working!
Brand Marketing in 2023 Crash Course
"This course was worth every penny and then some. Amanda provided frameworks that I was able to apply to our business."
Kathleen Brown, CEO at buddhi
What alumni are saying
Tissam Essafi
Nik Sharma
Kevin Prentiss
Vlada Lotkina
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Brand Marketing in 2023 Crash Course
Meet your instructor
Amanda Goetz
Founder, CEO
Amanda Goetz is the founder and visionary behind House of Wise, a community-led commerce brand founded to change the narrative around wellness for women.
Former Head of Brand Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz led PR, social, community, brand, partnerships, and product marketing strategies across the company’s international family of leading lifestyle brands, including The Knot and WeddingWire.
15+ years as a marketer and single mom of 3. Join me to learn all the things I wish I had known when I was just starting out.
About the course
Course syllabus
01
Define your Audience & Brand Pyramid.
Identify and define your target audience and persona and create your brand strategy to ensure alignment on sentiment, voice & tone, features and impact.
A brand pyramid is the brand bible that every contractor, designer, future employee will learn, internalize and execute through. You will walk away with your brand's pyramid.
02
Marketing Plan & Channel Strategy
A brand strategy is who you are.
A marketing plan is how you will win.
Channel strategy is how you will execute across your chosen channels.
Content Strategy is the type of content you'll produce.
Walk away with the frameworks for each of these to ensure maximum impact of every marketing tactic.
03
Set your OKRs.
OKR = Objective and Key Result
Every marketing plan requires quantitative definitions of success. Gain access to the tools to determine if something is "worth the effort" and answer the quesiton "did it work?"
04
Create a Campaign.
Measure twice, cut once. Every campaign and launch is an opportunity to execute your brand and channel strategy.
Learn how to create a winning campaign every time.
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Brand Marketing in 2023 Crash Course
May 31 - June 1, 2023
5-6 Hours
Wednesday, May 31
5-8pm EST
Create the frameworks you need to set your marketing goals and determine the best channels to meet those goals in a 2.5 hour workshop with Q&A, live over zoom.
Build a channel plan you can use
This course will give you tangible takeaways to guide you in where to spend your time, energy and money.
Join Live, rewatch anytime
The workshop will be recorded so you can watch again if you have to miss a section or just want a refresh on the material.
Unlock Amanda's network
Unlock access to all of Amanda's contacts and resources for future needs.
Thursday, June 1
5-7pm EST
Office Hours
Come with your questions and review your course materials with Amanda and a group of talented marketers and founders to get real time feedback on your brand and channel strategy.
I was in your shoes two years ago.
Started as a side project.
I started creating the House of Wise brand while maintaining my full time job as Head of Brand for The Knot.
Launched December 2020.
I launched House of Wise from my garage in the middle of the pandemic.
0 - $1m + 2B earned media impressions in the first year of House of Wise
Learn how I took a brand from Google Slides to a Kardashian must have in < one year.