Startup Marketing Bootcamp

Go from 0 to $1m with less. Designed for founders and marketers at early-stage companies building in the changing landscape of 2022.

Amanda Goetz

with

Amanda Goetz

Founder & CEO of House of Wise, Former CMO @ Teal, Head of Brand @ The Knot

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The days of relying solely on Google and Facebook to build a brand are gone.


This Agile Marketing Bootcamp is a 6-day virtual lecture series + office hours + private community for anyone who wants to build a brand in 2022.

Who is this course for?

01

Founders and small business owners looking to do more with less.

02

Early-stage startup marketers building their channel strategy.

03

Marketing leaders who want to establish a strong brand identity.

"This course was worth every penny and then some. Amanda provided frameworks that I was able to apply to our business."

Kathleen Brown, CEO at buddhi

What alumni are saying

        This is the most efficient course I've ever taken. Amanda takes the stress and overwhelm out of building a brand. You not only get clarity on what to prioritize and how to set your brand for success, but you get an inside look at the frameworks she is currently using in her own startup and how you can apply them to yours.
Tissam Essafi
Tissam Essafi
Founder, WKND Cosmetics
        Amanda deconstructs brand marketing unlike anything I’ve seen. She explains things in a way people can digest and apply to their own companies.
Nik Sharma
Nik Sharma
Founder, Sharma Brands
        Amanda is a great teacher because she has done it and IS DOING IT. Marketing changes constantly; so it's useful and fun to get to hear someone who is on the field clearly narrate their fresh (and very smart!) thinking.
Kevin Prentiss
Kevin Prentiss
Founder, ProSeria
        If you are getting ready to start your company, this is a must-do course! Very succinct, with lots of practical examples that can save you thousands of dollars and show you a path to growth without investments. Amanda is a rockstar!
Vlada Lotkina
Vlada Lotkina
CEO, Classtag
A pattern of wavy dots
Join an upcoming cohort

Startup Marketing Bootcamp

July 2022
$1000 USD
Dates
July 8 - 15, 2022
Payment Deadline
July 8, 2022

Meet your instructor

Amanda Goetz
Amanda Goetz
Founder, CEO

Amanda Goetz is the founder and visionary behind House of Wise, a community-led commerce brand founded to change the narrative around wellness for women.


Former Head of Brand Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz led PR, social, community, brand, partnerships, and product marketing strategies across the company’s international family of leading lifestyle brands, including The Knot and WeddingWire. 


15+ years as a marketer and single mom of 3. Join me to learn all the things I wish I had known when I was just starting out.

About the course

Master the frameworks to take a brand from 0-1 to $100m.

Create an impactful brand

A hands-on brand strategy bootcamp to ensure alignment on sentiment, voice & tone, features and impact.


This is the brand bible that every contractor, designer, future employee will learn, internalize and execute through.

An Octopus, not a Swordfish

Learn the tools and frameworks to create a successful marketing launch or campaign through an omnichannel approach.


Create an octopus and not a swordfish - sign up to find out what the hell that means.

Choose channels wisely

You can't be everywhere and budgets are limited. Learn how to select your marketing channels based on brand goals and needs.


Learn how I tapped into the power of community to build House of Wise.

Is it working? Find out.

With marketing, everything must be tied to a quantitative definition of success. Set up your OKRs to align your team and resources accordingly and get more budget allocated when you see something is working!

Course syllabus

01

Define your Audience & Brand Pyramid.

Identify and define your target audience and persona and create your brand strategy to ensure alignment on sentiment, voice & tone, features and impact.


A brand pyramid is the brand bible that every contractor, designer, future employee will learn, internalize and execute through. You will walk away with your brand's pyramid.

02

Marketing Plan & Channel Strategy

A brand strategy is who you are.


A marketing plan is how you will win.


Channel strategy is how you will execute across your chosen channels.


Content Strategy is the type of content you'll produce.


Walk away with the frameworks for each of these to ensure maximum impact of every marketing tactic.

03

Set your OKRs.

OKR = Objective and Key Result


Every marketing plan requires quantitative definitions of success. Gain access to the tools to determine if something is "worth the effort" and answer the quesiton "did it work?"

04

Create a Campaign.

Measure twice, cut once. Every campaign and launch is an opportunity to execute your brand and channel strategy.


Learn how to create a winning campaign every time.

A pattern of wavy dots
Join an upcoming cohort

Startup Marketing Bootcamp

July 2022
$1000 USD
Dates
July 8 - 15, 2022
Payment Deadline
July 8, 2022

Course schedule

6-10 hours per week
  • BONUS! TikTok Deep Dive
    Friday: July 8th 4:00pm - 5:00pm EST

    New for this cohort! Sign up during early access to get an invite to a spotlight session on the most-asked-about marketing channel: TikTok, with two special guest speakers. You don't want to miss this!

  • Bootcamp Kickoff Happy Hour
    Friday: July 8th 5pm - 5:3

    Meet your instructor and other students virtually!

  • Workshop 1
    Monday: July 11, 2022

    12:00pm - 2:00pm EST

    1.5 hour lecture + workshop + Q&A

    30 min Group Breakouts

  • Office Hours (optional)
    Tuesday, July 12, 2022

    1:00pm - 2:00pm EST

    Meet with me to get direct feedback on your brand strategy and marketing goals.

  • Workshop 2
    Wednesday: July 13, 2022

    12:00pm - 2:00pm EST

    1.5 hour lecture + workshop + Q&A

    30 minute Group Work

  • Office Hours (optional)
    Thursday: July 14, 2022

    1:00pm - 2:00pm EST

    Meet with me to get direct feedback on your brand strategy and marketing goals.

  • Workshop 3
    Friday: July 15, 2022

    12:00pm - 2:00pm EST

    1.5 hour lecture + workshop + Q&A

    30 minute Group Work


    2:00 - 3:00pm EST

    Bonus Q&A after class

I was in your shoes two years ago.

I was in your shoes two years ago.
Started as a side project.

I started creating the House of Wise brand while maintaining my full time job as Head of Brand for The Knot.

Launched December 2020.

I launched House of Wise from my garage in the middle of the pandemic.

0 - $1m + 2B earned media impressions in the first year of House of Wise

Learn how I took a brand from Google Slides to a Kardashian must have in < one year.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?

Find out more

Learn more about what you'll get in this course and whether it's for you.

A pattern of wavy dots
Join an upcoming cohort

Startup Marketing Bootcamp

July 2022
$1000 USD
Dates
July 8 - 15, 2022
Payment Deadline
July 8, 2022

Cost

$1000 USD