Skill

Claude Skills for B2B Content Marketers: Strategic Intelligence Bundle

Lisa Peyton

Lisa Peyton

AI Professor, Practitioner, & Pioneer

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What’s Inside The Bundle

Claude skills that turn research, audience insight, and competitive signals into sharper B2B content strategy.

Most marketers are using Claude to write faster. This bundle helps you use Claude to think better before you write. Use these seven skills to sharpen your research, read the market, understand your audience, spot competitive openings, and turn scattered insight into stronger B2B content strategy.

The Skills Included:

1) Research Prompt Engineering for LLMs: A Claude skill that teaches Claude how to write a deep research prompt for any research-capable model (Google Gemini, Perplexity, ChatGPT, and others). Claude historically isn't the strongest research engine, but Claude is excellent at writing a robust, portable prompt that gets an amazing research output anywhere. This skill makes Claude instantly know how to construct that prompt.

2) Persona Development for AI: Writes the persona prompts that feed an AI persona tool, so the personas are built on solid intelligence rather than guesswork.

3) Research Report Synthesis: Takes multiple deep research reports on a topic, integrates them, analyzes them, and synthesizes them into one coherent view. Includes the safeguard that forces Claude to read the entire length of every report rather than skimming.

4) Competitive Intelligence and Gap Analysis: Runs a fast, structured competitive scan. Positioned around what competitors are doing that you're not, and where the opening is.

5) Market Trend Analysis and Pattern Recognition: Takes scattered data points and surfaces the patterns that matter for the reader's content strategy.

6) Target Audience Deep Dive: Goes past surface personas into jobs to be done, decision criteria, the language the audience actually uses, and what they're searching for.

7) BONUS Handoff Suitcase Skill: At the end of every working session, Claude builds a portable markdown handoff document (a "suitcase") that captures full context so the work can move to any other large language model without losing continuity. Recommended as a regular-use skill, especially given recent model access disruptions. Having a strong handoff skill protects the reader's work from any single model going offline.

Free

Claude skills that turn research, audience insight, and competitive signals into sharper B2B content strategy.