
Lisa Peyton
AI for Strategic Communications Professor | Forbes Contributor | Former Intel
The AI Visibility Strategic Brief is one document. It reads your position in AI search from three angles and turns them into a roadmap your team can start on the week you receive it.
Buyer journey. A persona built for your segment produces the real prompts your buyers type at each stage, from first question to final shortlist. Those prompts run across ChatGPT, Gemini, Perplexity, and Copilot in a clean environment. You see where your brand appears, where competitors appear, and how each engine describes you.
Market maturity. A read on your category: whether competitors are publishing a point of view, putting budget behind AI visibility, or staying quiet. That sets the pace your roadmap needs to match.
Citation source pool. The specific sources each engine draws on when it answers your buyers' questions, platform by platform. This is where most of the roadmap's moves come from, because getting into the right pools matters more than tuning any single page.
The roadmap. Prioritized moves, sequenced by effort and payoff, with the content, source-pool, and measurement work laid out and tied to your business objectives. Every company gets a roadmap. The three reads decide how big it is and where it starts.
A 45-minute kickoff confirms your buyer segment and competitor set. I run the research and write the Brief. A 60-minute readout walks your team through the findings and the roadmap.
Pricing is set by business size, in three tiers, so a small business and an enterprise team each pay for the scope they need. We confirm your tier on the sizing call.
Marketing and communications leaders who want a clear plan for AI search, sized to their category and their buyers. Founders and consultants who need the same plan for a client or for their own firm.
"Lisa's ability to see the big picture and narrow it down into an executable strategy was crucial to the success of our clients." Demand Gen Leader, 3x Marketing VP
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Your buyers' real prompts run across ChatGPT, Gemini, Perplexity, and Copilot. A roadmap built from what we find.