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Advanced AI for Content Marketing: Visual Content Creation Mastery

6 Weeks

·

Cohort-based Course

Move Beyond the Basics & Master Advanced AI Visual Content Creation. Get 30% off the founding cohort with DISCOUNT CODE: founder.

Previously at

Intel

Course overview

Create Visual Content That Captivates, Converts, and Sets You Apart

Elevate your visual content creation capabilities to captivate audiences and drive meaningful engagement. This advanced, hands-on course goes beyond basic AI skills to help you craft visual stories that stop the scroll and inspire action.

Who is this course for

01

Mid to Senior-Level Marketing Professionals: You've used AI tools but want to create sophisticated visual assets that transform campaigns.

02

Creative Content Marketing Professionals:

For content creators looking to elevate their generative AI capabilities beyond the basics.

03

Digital Strategists:

For content strategists and social media managers seeking to scale personalized content across multiple platforms.

What you’ll get out of this course

Master Cutting-Edge AI Visual Tools

Gain hands-on expertise with the top generative AI content creation tools like Midjourney, OpenAI, and Google Gemini. Learn advanced techniques that go beyond basic prompts to create sophisticated marketing visuals that engage.

Generate Personalized Visuals at Scale

Implement efficient workflows for rapidly creating customized visual content for different audience segments. Learn in-painting, segmentation, and persona-based techniques that allow you to produce personalized visuals.

Build Your AI Visual Content Marketing Team

Learn to create and lead specialized AI workers as an integrated content marketing team. Develop skills to direct AI labor across visual content creation, strategy, and planning, maximizing performance while maintaining your strategic vision.

Gain Competitive Edge with Advanced Visual AI Strategies

Position yourself as a visual AI marketing expert by implementing sophisticated techniques few marketers possess. Stay ahead of content creation trends while developing a strategic roadmap for visual content innovation.

Student-Driven Tool & Topic Selection

Shape your learning experience by voting on which AI tools and topics we'll focus on each week. Your preferences will help to determine our focus to ensure maximum relevance to your needs.

What’s included

Lisa Peyton

Live sessions

Learn directly from Lisa Peyton in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

7 live sessions • 5 lessons • 3 projects

Week 1

May 12—May 18

    May

    15

    Optional: Virtual Cohort Meet and Greet: Let's do happy hour!

    Thu 5/1510:00 PM—12:00 AM (UTC)
    Optional

    State of Generative AI for Content Marketing Spring 2025

    2 items

    May

    16

    Session 1

    Fri 5/164:00 PM—5:30 PM (UTC)

    Week 1 Project & Notes

    2 items

Week 2

May 19—May 25

    May

    23

    Session 2

    Fri 5/234:00 PM—5:30 PM (UTC)

    Week 2 Project & Notes

    2 items

Week 3

May 26—Jun 1

    May

    30

    Session 3

    Fri 5/304:00 PM—5:30 PM (UTC)

    Week 3 Project & Notes

    2 items

Week 4

Jun 2—Jun 8

    Jun

    6

    Session 4

    Fri 6/64:00 PM—5:30 PM (UTC)

Week 5

Jun 9—Jun 15

    Jun

    13

    Session 5

    Fri 6/134:00 PM—5:30 PM (UTC)

Week 6

Jun 16—Jun 20

    Jun

    20

    Session 6

    Fri 6/204:00 PM—5:30 PM (UTC)

What people are saying

        I recently completed an AI course taught by an exceptional instructor, Lisa Peyton. I can't recommend it highly enough. The instructor's depth of knowledge and enthusiasm for the subject were evident in every lesson. Lisa made complex concepts accessible and engaging, fostering an interactive learning environment.
Joel Bornzin

Joel Bornzin

E-Commerce Manager CRKT - Columbia River Knife & Tool
        Great course for content marketers looking to UP their game. Lisa Peyton is amazing!
Lisa Oda

Lisa Oda

Senior Director, Content Marketing

Meet your instructor

Lisa Peyton

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Lisa Peyton is a cutting-edge AI consultant and enterprise marketing strategist with over two decades of experience leveraging emerging technologies to transform marketing landscapes. As an instructor at the University of Oregon's School of Journalism and Communication, Lisa brings a unique blend of academic insight and real-world expertise to her teachings.


Her career includes roles as a Global Leadership and Immersive Media Content Strategist at Intel Corporation and as an independent consultant for major corporations implementing AI tools to enhance productivity, creativity, and strategic planning. Lisa's work spans various innovative projects, from developing virtual AI influencers to creating immersive AR experiences for cloud developers.


A respected voice in the industry, Lisa regularly contributes to MarTech.org, covering topics at the intersection of AI, XR, and marketing. Her thought leadership extends to international speaking engagements, including appearances at the Metaverse Forum Summit, Augmented World Expo, and Cannes Lions.


With a Master's degree in Media Psychology and certifications in Prompt Engineering for ChatGPT, Lisa is uniquely positioned to guide students through the complexities of AI-driven content marketing. Her hands-on experience, coupled with her academic background, ensures that students receive practical, cutting-edge knowledge that can be immediately applied in the rapidly evolving field of AI and marketing.

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Advanced AI for Content Marketing: Visual Content Creation Mastery

Course schedule

3-5 hours per week

  • LIVE Session Every Friday

    9:00 am - 10:30am PST

    Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.

  • Weekly projects

    2 hours per week

    Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.

Free resource

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.

Download Your Guide Now!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Advanced AI for Content Marketing: Visual Content Creation Mastery