Advanced AI for Content Marketing: Build Your Agentic Marketing Team

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6 Weeks

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Cohort-based Course

Move Beyond the Basics & Master Advanced Agentic AI for Marketing

Previously at

Intel

Course overview

Experiment with Cutting-Edge AI Marketing Agents in Real-Time

Shape your AI marketing journey through live experimentation. This dynamic course adapts weekly based on student votes, ensuring you learn exactly what you need to build AI agents that transform your work.

Who is this course for

01

Marketing Directors & Team Leaders Leading multiple initiatives while seeking AI agents to multiply team output.

02

Content & Brand Strategists Crafting narratives at scale. Want to experiment with AI agents that maintain brand voice.

03

Agency Owners and Freelancers Serving multiple clients and needing leverage. Ready to build AI agent systems that deliver more value.

What you’ll get out of this course

Build Real AI Marketing Agents Through Live Experimentation

Create autonomous agents for tasks such as lead research, scoring, and outreach while you watch. Each session features hands-on building where you'll construct actual working systems based on the challenges you choose.

Design Your Perfect AI Marketing Team

Build custom AI assistants for whatever challenges you face. Need help with outreach? Content ideas? Campaign analysis? Create the exact AI support system that fits your workflow.

Turn Ideas into Real Marketing Solutions

Go from "wouldn't it be cool if..." to "here's my working AI assistant" through hands-on practice. Test ideas, get instant feedback, and leave each session with something you can use immediately.

You Choose What We Build

Vote on which marketing challenges we solve each week. Previous groups have tackled everything from automating LinkedIn outreach to creating content calendars—your needs shape every session.

What’s included

Lisa Peyton

Live sessions

Learn directly from Lisa Peyton in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

7 live sessions • 2 lessons

Week 1

Sep 15—Sep 21

    Sep

    18

    Optional: Virtual Cohort Meet and Greet: Let's do happy hour!

    Thu 9/1810:00 PM—12:00 AM (UTC)
    Optional

    Sep

    19

    Session 1

    Fri 9/194:00 PM—5:30 PM (UTC)

Week 2

Sep 22—Sep 28

    Sep

    26

    Session 2

    Fri 9/264:00 PM—5:30 PM (UTC)

Week 3

Sep 29—Oct 5

    Oct

    3

    Session 3

    Fri 10/34:00 PM—5:30 PM (UTC)

Week 4

Oct 6—Oct 12

    Oct

    10

    Session 4

    Fri 10/104:00 PM—5:30 PM (UTC)

Week 5

Oct 13—Oct 19

    Oct

    17

    Session 5

    Fri 10/174:00 PM—5:30 PM (UTC)

Week 6

Oct 20—Oct 24

    State of Generative AI for Content Marketing Fall 2025

    2 items

    Oct

    24

    Session 6

    Fri 10/244:00 PM—5:30 PM (UTC)

What students are saying

Meet your instructor

Lisa Peyton

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Lisa Peyton is a cutting-edge AI consultant and enterprise marketing strategist with over two decades of experience leveraging emerging technologies to transform marketing landscapes. As an instructor at the University of Oregon's School of Journalism and Communication, Lisa brings a unique blend of academic insight and real-world expertise to her teachings.


Her career includes roles as a Global Leadership and Immersive Media Content Strategist at Intel Corporation and as an independent consultant for major corporations implementing AI tools to enhance productivity, creativity, and strategic planning. Lisa's work spans various innovative projects, from developing virtual AI influencers to creating immersive AR experiences for cloud developers.


A respected voice in the industry, Lisa regularly contributes to MarTech.org, covering topics at the intersection of AI, XR, and marketing. Her thought leadership extends to international speaking engagements, including appearances at the Metaverse Forum Summit, Augmented World Expo, and Cannes Lions.


With a Master's degree in Media Psychology and certifications in Prompt Engineering for ChatGPT, Lisa is uniquely positioned to guide students through the complexities of AI-driven content marketing. Her hands-on experience, coupled with her academic background, ensures that students receive practical, cutting-edge knowledge that can be immediately applied in the rapidly evolving field of AI and marketing.

A pattern of wavy dots

Join an upcoming cohort

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

Fall 2025

$950

Dates

Sep 15—Oct 24, 2025

Payment Deadline

Sep 26, 2025
Get reimbursed

Course schedule

3-5 hours per week

  • LIVE Session Every Friday

    9:00 am - 10:30am PST

    Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.

  • Weekly projects

    2 hours per week

    Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.

Free resource

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.

Download Your Guide Now!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

Fall 2025

$950

Dates

Sep 15—Oct 24, 2025

Payment Deadline

Sep 26, 2025
Get reimbursed

$950

USD

·

6 Weeks