6 Weeks
·Cohort-based Course
Move Beyond the Basics & Master Advanced Agentic AI for Marketing
6 Weeks
·Cohort-based Course
Move Beyond the Basics & Master Advanced Agentic AI for Marketing
Previously at
Course overview
Shape your AI marketing journey through live experimentation. This dynamic course adapts weekly based on student votes, ensuring you learn exactly what you need to build AI agents that transform your work.
01
Marketing Directors & Team Leaders Leading multiple initiatives while seeking AI agents to multiply team output.
02
Content & Brand Strategists Crafting narratives at scale. Want to experiment with AI agents that maintain brand voice.
03
Agency Owners and Freelancers Serving multiple clients and needing leverage. Ready to build AI agent systems that deliver more value.
Build Real AI Marketing Agents Through Live Experimentation
Create autonomous agents for tasks such as lead research, scoring, and outreach while you watch. Each session features hands-on building where you'll construct actual working systems based on the challenges you choose.
Design Your Perfect AI Marketing Team
Build custom AI assistants for whatever challenges you face. Need help with outreach? Content ideas? Campaign analysis? Create the exact AI support system that fits your workflow.
Turn Ideas into Real Marketing Solutions
Go from "wouldn't it be cool if..." to "here's my working AI assistant" through hands-on practice. Test ideas, get instant feedback, and leave each session with something you can use immediately.
You Choose What We Build
Vote on which marketing challenges we solve each week. Previous groups have tackled everything from automating LinkedIn outreach to creating content calendars—your needs shape every session.
Live sessions
Learn directly from Lisa Peyton in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
7 live sessions • 2 lessons
Sep
18
Sep
19
Sep
26
Oct
3
Oct
10
Oct
17
Oct
24
Senior AI & Experiential Marketing Strategist and Professor
Lisa Peyton is a cutting-edge AI consultant and enterprise marketing strategist with over two decades of experience leveraging emerging technologies to transform marketing landscapes. As an instructor at the University of Oregon's School of Journalism and Communication, Lisa brings a unique blend of academic insight and real-world expertise to her teachings.
Her career includes roles as a Global Leadership and Immersive Media Content Strategist at Intel Corporation and as an independent consultant for major corporations implementing AI tools to enhance productivity, creativity, and strategic planning. Lisa's work spans various innovative projects, from developing virtual AI influencers to creating immersive AR experiences for cloud developers.
A respected voice in the industry, Lisa regularly contributes to MarTech.org, covering topics at the intersection of AI, XR, and marketing. Her thought leadership extends to international speaking engagements, including appearances at the Metaverse Forum Summit, Augmented World Expo, and Cannes Lions.
With a Master's degree in Media Psychology and certifications in Prompt Engineering for ChatGPT, Lisa is uniquely positioned to guide students through the complexities of AI-driven content marketing. Her hands-on experience, coupled with her academic background, ensures that students receive practical, cutting-edge knowledge that can be immediately applied in the rapidly evolving field of AI and marketing.
Join an upcoming cohort
Fall 2025
$950
Dates
Payment Deadline
3-5 hours per week
LIVE Session Every Friday
9:00 am - 10:30am PST
Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.
Weekly projects
2 hours per week
Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.
THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS
Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.
Download Your Guide Now!
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Fall 2025
$950
Dates
Payment Deadline