Free Lesson

Is Your Category Moving on AI Visibility? Read the Signals

Hosted by Lisa Peyton

Tue, Jul 14, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

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AI for Strategic Content Marketing
Lisa Peyton
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What you'll learn

Read a Sector's AI Visibility Maturity

Use AI to read whether a specific sector is investing in AI visibility or staying mostly silent.

Spot Real AI Investment Signals

Use AI to scan a competitor's content, site, and hiring for their AI stance and investment.

Turn Signals Into a Category Maturity Read

Combine the signals into one read, early, on pace, or heating up, then decide whether to move.

Why this topic matters

Before you invest in AI visibility, it helps to know whether your category is moving on it at all. Are competitors publishing a point of view, putting real budget behind it, or staying quiet? You can read that temperature in 30 minutes with AI. The goal isn't to copy anyone, since nobody has this figured out yet. It's to decide, with eyes open, whether to be early, on pace, or stay out.

You'll learn from

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

I started my career at Intel, and I've spent the years since working at the intersection of marketing, communications, and emerging technology. Today I teach AI for Strategic Marketing and Communications as full-time faculty at the University of Oregon's School of Journalism and Communication.

I also run LP Consulting, serving as Fractional Chief AI Officer for B2B tech and SaaS clients working through real AI integration.

I write for Forbes and MarTech.org, sit on the Forbes Communications Council, and host monthly public AI meetups where marketing and comms pros ask the questions they can't ask in front of their own teams. I test models, publish the results, and bring what I learn straight into my consulting practice and my classroom.

Professor. Practitioner. Pioneer.

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