The AI Content Audit Toolkit for Communicators and Content Marketers
Lisa Peyton
AI Professor, Practitioner, & Pioneer
Nine AI content audit prompts, three levels
Copy, paste, and run your first audit today. The toolkit is organized as a crawl, walk, run ladder so there's a next step no matter where you're starting:
Crawl: one-off prompts for instant insight, like The Ideal Client Gap Check and The Buyer Journey Blog Audit.
Walk: saved audit projects with ongoing context, like The Sales Call Reality Check.
Run: scheduled autonomous agents that audit while you sleep, like The Client Portfolio Digest.
Every prompt ships with a "what to expect" note so you know when it's working and a "make it yours" note so you can adapt it to your world. You'll also get the bonus GEO Visibility Checklist, a 10-point self-score for making your content citable in AI-generated answers, plus my current tool picks across chat models, agentic assistants, and agentic browsers (Claude, ChatGPT, Gemini, Perplexity, and more).
Built for solo consultants, SMB marketers, and enterprise comms teams
Pick your column and climb. If you're a team of one, the Solo prompts audit your own content and your clients' portfolios. If you're the marketer at a small-to-midsize business, the SMB prompts turn real sales call questions into your next content calendar. If you're leading communications across business units, the Enterprise prompts produce stakeholder-ready gap reports and consistency audits you can forward without editing.
Why run an AI content audit now
Generative search is changing how your content gets discovered, summarized, and surfaced, and a content audit is the ground truth underneath every smart content decision you'll make this year. What used to take weeks now takes minutes in an AI platform. The skill is knowing how to draw the best insights out of these tools, and that's exactly what this toolkit hands you. Put on your scientist hat and run your first audit today.