*Use code NEWYEAR25 at checkout to get $500 off or 25% off your enrollment. This is our biggest offer of the year, and it expires Sunday, Jan 12th. **Limited-Time Offer: Enroll now and get complimentary access to Product Faculty’s top-rated Advanced Product Management training (a $4,995 value). Learn more about the included course here: https://maven.com/product-faculty/advanced-product-management-training/ Product Faculty, offering the #1 rated PM training for 8 years in a row and over 10K grads, is now on Maven! 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me miqdad@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across four classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITESYou should NOT take this course if:* You work on non-software products (e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc.)* You are not required to have a technical background but should be comfortable with and open to learning new technical concepts. We will guide you through setting up the OpenAI Playground environment.* This course is challenging and will push you, but with dedicated effort, you’ll achieve results beyond your expectations. 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to miqdad@productfaculty.com for any questions, corporate trainings, and group/student discounts. *Limited-Time Offer: Enroll now and get complimentary access to Product Faculty’s top-rated Advanced Product Management OnDemand training (a $4,495 value). Learn more about the included course here: https://maven.com/product-faculty/advanced-product-management-training/

Acquire the skills & confidently build AI products and future proof your career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Get OnDemand Access to the <a href="https://www.productfaculty.com/" rel="noopener noreferrer" target="_blank">#1 Rated Advanced Product Management</a> training offered by Product Faculty as part of this AI Product Management Certification. *Limited-time offer only valid till December 2024.

OnDemand Access to Advanced Product Management Course

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

Ambitious Senior PM, GPM, and VP level product managers and leaders at startups and major tech firms.

Talented Product Managers, Designers, Engineers, and Data Scientists, Operations/Marketing folks who want to build AI products.

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Cohort 3

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 2

Cohort 4

Our Community 🏗️ 🚢🚀 AI Makerspace is on a mission to create the world's leading community for people who want to build, ship, and share production LLM applications. Welcome! We invite you to join our close-knit AI Makerspace community on YouTube (learn live weekly with us for free at 10 AM PT on Wednesdays!) or Discord to start building, shipping, and sharing with us today! https://aimakerspace.io/ Our Course The AIE Bootcamp is truly a bootcamp. It's hard. It's a grind. But it will transform you! It will get you comfortable thriving at "The LLM Edge" and beyond. Our students don't just learn; they transform! Check out the student testimonials below. Plus, every cohort culminates in a live Demo Day experience! In 2024, many of our graduates launched entirely new startups based on their demo day presentations! Take a look at some of the presentations https://bit.ly/best-of-demo-day Our Ethos Build 🏗️, Ship 🚢, Share 🚀! This is the secret to success in a 21st-century workforce, and you will live this every class, in every week of the cohort! 🧑‍🤝‍🧑 Specifically, you will get hands-on experience building and sharing complex LLM and agentic applications weekly, receiving constant feedback during live sessions and through your homework submissions via instructors, peer supporters, and your fellow cohort members. 🙋 What are the prerequisites? You must be somewhat familiar with Python programming, prompt engineering, and data science. However, most of all, you must be driven to succeed in Generative AI in 2025. 🙋 How will I know if it's right for me? If you're unsure if this course be a fit for you, you'll find tons of resources on this page to help you decide, including: 📜 Curriculum &amp; Detailed Schedule: https://bit.ly/aie5-curriculum🤩 Demo Day Videos: https://bit.ly/best-of-demo-day🎤 Student Interview Videos: https://bit.ly/aim-totw Here are a few long-form pieces of writing about the student experience:- Richard Gower, Cohort 3: https://bit.ly/aie-cohort-3-reflections- Ches Roldan's "20 Tips to Survive AI Makerspace’s AI Engineering Bootcamp (as a non-technical person)": https://bit.ly/aie-20tips 💰 How much do the tools cost? Don't worry! This course is for the GPU-poor among us! This course adapts to industry-standard open-source software and compute hardware and is cloud platform agnostic. We strive to keep your additional costs low (below ~$100 total). Check Q&amp;A for more info!**

Prototype agentic apps and get them into Production.  Ship fast, then scale.

<ul><li>W1: Jan 14th, 16th</li><li>W2: Jan 21st, 23rd</li><li>W3: Jan 28th, 30th</li><li>W4: Feb 4th, 6th</li><li>W5: Feb 11th, 13th</li><li>W6: Feb 18th, 20th</li><li>W7: Feb 25th, 27th</li><li>W8: Mar 4th, 6th</li><li>W9: Mar 11th, 13th</li><li>W10: Mar 18th, 20th</li></ul> * All sessions are recorded!

Tuesdays & Thursdays

Each class period, we will get hands-on with Python coding homework!

Weekly Programming Projects

Open to the public - Friends, family, coworkers, and bosses welcome! <a href="https://www.youtube.com/playlist?list=PLrSHiQgy4VjGf2r-0n__jMDYtiLOf6OPo" rel="noopener noreferrer" target="_blank">AIE1 Demo Day Playlist</a> &amp; <a href="https://www.linkedin.com/events/7177388473547468800/comments/" rel="noopener noreferrer" target="_blank">LinkedIn Event</a><a href="https://www.youtube.com/playlist?list=PLrSHiQgy4VjEmTW_5SYdSJT8xOKMtJC5b" rel="noopener noreferrer" target="_blank">AIE2 Demo Day Playlist</a> &amp; <a href="https://www.linkedin.com/events/7194472892556853248/comments/" rel="noopener noreferrer" target="_blank">LinkedIn Event</a><a href="https://www.youtube.com/playlist?list=PLrSHiQgy4VjEkgERc9palQ4W_LTM22UyN" rel="noopener noreferrer" target="_blank">AIE3 Demo Day Playlist</a> &amp; <a href="https://www.linkedin.com/events/7219879535939330049/comments/" rel="noopener noreferrer" target="_blank">LinkedIn Event</a>

Demo Day!

Dr. Greg: Thursdays @ 8 AM PTThe Wiz 🪄: Fridays @ 3 PM PT

Instructor Office Hours

We typically cover 6-7 days per week with 1 or more office hours held by peer supporters!

Peer Supporter Office Hours

Tuesdays at 9 AM PT: For International (EMEA) students, a Certified AI Engineer will hold weekly 60-minute deep dive sessions!

International-Friendly Weekly Deep Dive Sessions

Data scientists and machine learning engineers aiming at becoming full-stack AI practitioners.

Software engineers who want to build complex LLM and agentic applications.

Technical product managers or execs who guide their teams on what to build, why, and how.

You will present a unique project live to a cohort of your peers and the public!

🤩 Demo Day!

Certified AI Engineers get direct access to job opportunities from our network

💼 Hiring Opportunities

Work with certified AI Engineers in dedicated small groups to discuss and code throughout the cohort!

🧑‍🤝‍🧑 Peer-Supported Live Coding

Student success will help you achieve your goals before and after certification!

🤝 1:1 Career Coaching

Leverage in-context learning as an engineer for prototyping, RAG applications, agents, and more!

🧑‍💻 Prompt Engineering

Build Retrieval Augmented Generation applications and ground LLM outputs in your own reference data!

🙋 Retrieval Augmented Generation (RAG)

Efficiently fine-tune LLM and embedding models to adapt to your task or domain!

⚖️ Fine-Tuning

Build complex LLM applications capable of reasoning, action, and working with external tools!

🕴️ Agents

From o1 to agentic conversation programming, we'll cover the latest in LLM reasoning and frameworks.

🤔 Reasoning & Test-Time Compute

Instrument agent applications for metrics-driven development to show your quality improvements quantiatively.

📈 Evaluation

Debug, test, and monitor applications built using any leading LLM framework!

🔎 Observability

Learn the leading tools and quantization techniques to accelerate inference for the latency and throughput you need.

📊 Inference Optimization

Learn to efficiently leverage resources so you can keep your data super private in the years to come.

🏢 On-Prem Serving

Build production Agent applications in 2025 with leading frameworks and best practices, from prototype to production, cloud to on-prem.

"Dr. Greg" Loughnane

Co-Founder & CEO @ AI Makerspace

Chris "The Wiz 🪄" Alexiuk

Co-Founder & CTO @ AI Makerspace

Self-paced cohort

AIE5

COURSE CONTENT:17.5+ total hours of content: 7.5 hours of on-demand video lectures for self-learning followed by 10 hours of live sessions which include an intense weekend of live Q&amp;A and peer networking plus 4 weeks of dedicated implementation follow-up workshops (implementation advice, Q&amp;A, and peer accountability and networking groups). BONUS:1) (From Ethan): By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). 2) (From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details). Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Video recording of all live sessions available via Maven platform- 90 minute prework video recording from Ethan detailing prework goals and actions- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slower-paced course over several weeks. This course provides in-depth on-demand lectures for self-learning to then maximize the 2-day intensive live Q&amp;A sessions with Ethan. It is designed for busy leaders who want to get the information and then quickly take action.

17.5+ total hours of content: Level Up from Senior Manager to Executive

Mix of on-demand video recordings and live online Q&amp;A and peer networking.<ul><li>17.5+ total hours of content.</li><li>7.5 hours of on-demand video recording lectures from Ethan (self-learning). Watch prior to the live Q&amp;A sessions.</li><li>10 hours of live online Q&amp;A with Ethan and peer networking.</li></ul>

IMPORTANT

You will also get a 90 minute video recording from Ethan that covers:(1) Prework goals:<ul><li>How to get the most out of class.</li></ul>(2) Prework actions:<ul><li>Identify your ultimate goal.</li><li>Pinpoint where you are stuck.</li><li>Take stock of where you stand.</li><li>And more.</li></ul>

Bonus — Prework Video Recording (90 minutes)

7.5 hours of self-learning on-demand video recorded lectures. Watch all before the first live online Q&amp;A with Ethan.<ul><li>Prework: Goals &amp; Actions</li><li>Lecture 1: Personal, Team, &amp; Company Level Executive Performance</li><li>Lecture 2: Managing the Promotion Process to Win</li></ul>

Prework — Video Recorded Lectures

<ul><li>Breakout group discussion</li><li>Q&amp;A</li><li>Peer networking</li></ul> Note: Before this session, watch the video recording of Ethan's lecture "Personal, Team, &amp; Company Level Executive Performance" Optional to attend (but recommended)

Saturday, January 11 - (Session 1) Live Q&A & Peer Networking

<ul><li>Breakout group discussion</li><li>Q&amp;A</li><li>Peer networking</li></ul> Note: Before this session, watch the video recording of Ethan's lecture "Managing the Promotion Process to Win" Optional to attend (but recommended)

Sunday, January 12 - (Session 2) Live Q&A & Peer Networking

<ul><li>Ethan’s implementation advice on "Great Personal Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Friday, January 24 - (Session 3) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Team Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, January 30 - (Session 4) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Organizational Contributions"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, February 6 - (Session 5) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Promotion Process"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Friday, February 14 - (Session 6) Live Implementation Advice, Q&A, Networking

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Video Recordings will be Available

Maven's Satisfaction Guarantee offers a full refund within 14 days after the course ends if you meet the completion criteria:<ul><li>Attend all live sessions</li><li>Review all course material</li><li>Respond to feedback requests</li></ul> Otherwise, no refunds starting Dec 18, 2024 (when Student Portal opens).

Maven's Satisfaction Guarantee

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs - Principal at Amazon) and Managers of 2-5 reports.

Many leaders buy this course for their team to help uplevel their skills with practical and actionable insights.

This is not for you if you want 1:1 coaching from Ethan.

What you will get out of this course

We will dive deep into specific tactics on how to get promoted, what great looks like, the executive bar, how to build a reputation that signals you are an executive, how senior executives assess promotion readiness, and how to drive team and company-wide impact.

How to get promoted to Executive

Learn how to stand out from your peers with specific tactics on how to better position and advocate for yourself, how to gain senior executive sponsorship, and how to influence the promotion approval meeting.

How to manage your promotion process

Course content is developed by Ethan's personal promotion experience from Senior Manager to Director to Vice President at Amazon along with input from Ethan's wide network of executives, coaches, VCs, army officers, and startup founders. You will get specific actionable advice.

Optimized actionable advice for Senior Managers who want to get promoted

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to executive.

Learn from Ethan's personal stories (not theory)

Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, and more.

You will be in great company

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Ethan Evans

Retired Amazon Vice President; now Coaching Leaders to become True Executives

Stuck at Senior Manager - How to Break Through to Executive: Cohort 5

Cohort 6

Master RAG Development &amp; Transform Your AI Products Acquire the skills to confidently build, improve, and iterate on RAG applicationsBecome the RAG Product Leader Your Company Needs Companies are racing to integrate AI features that truly deliver value. To stay ahead, you must master the art of building Retrieval-Augmented Generation (RAG) products that continuously improve—no luck or guesswork required. 6 Weeks to Transform Your AI Product Sense This course removes the mystery and turns RAG from a risky experiment into a structured, data-driven practice. You'll learn how to pinpoint what's working, diagnose what's not, and steadily raise the bar on performance and user satisfaction. What You'll Learn, Week-by-Week Week 1: Fundamentals &amp; Synthetic DataEstablish a repeatable system for evaluating and improving RAGGenerate synthetic datasets for fast, meaningful experimentsMaster precision, recall, and essential retrieval metricsLay the groundwork for a self-reinforcing improvement cycle Week 2: Segmentation &amp; AnalysisBreak down complex query patterns and user behaviorsSpot inventory gaps and capability shortfalls quicklyUse clustering, classification, and dashboards to track progressSet improvement priorities that deliver maximum impact Week 3: Structured Data &amp; MultimodalityExtract and leverage metadata for more accurate retrievalHandle images, documents, and tables without losing qualityCreate specialized indexes and blend them effectivelyApply earlier techniques to broaden RAG capabilities Week 4: Query Routing &amp; Tool SelectionIntegrate multiple search methods into a single coherent productRoute queries intelligently using parallel function callsTurn tool selection into a quantifiable, improvable taskSecure higher success probabilities end-to-end Week 5: Representations &amp; Fine-TuningMove beyond generic embeddings into fine-tuned, domain-specific vectorsDevelop re-rankers that drastically improve retrieval qualityDiscover how small amounts of targeted data can yield big gainsShorten the experimentation cycle for continuous improvement Week 6: Product UX &amp; Feedback LoopsDesign user interfaces that collect feedback effortlesslyUse streaming and visual hints to make latency feel negligibleImplement citations, follow-up actions, and chain-of-thought promptingAdd validators and checks to ensure reliability at scale﻿Why This MattersRAG has become a core differentiator for AI-driven products. The strategies you learn here will never go out of style. As tools and models evolve, you'll know how to integrate them, measure their impact, and refine your approach—over and over. What's Included Proven evaluation frameworks that demystify "is it working?"Techniques to handle more data types, faster and more accuratelyMethods for continuous feedback collection and refinementInsights that adapt as the AI landscape changes About Your Instructor Jason Liu is a seasoned AI consultant who has guided AI engineering at Stitch Fix and high-growth startups from Seed stage to public companies.He also advises many of today's generative AI startups. Jason specializes in transforming vague AI ambitions into concrete, measurable practices that deliver real business value. Exclusive Bonuses ($1,500+ Value)$500 Cohere credits$200 LanceDB credits + free Lance Cloud access$500 Modal Labs credits6 months of Notion AI Plus3 months of Braintrust access ($250 value) Who Should Apply Product teams integrating AI features into real software productsAI engineers moving from prototype to production-grade performanceAnyone committed to developing true "AI product sense"—not just hype You Only Pay After Acceptance &amp; Full Refund Guarantee We're so confident in the course's value that if you don't see meaningful improvements in your product's performance within five weeks of starting, we'll refund you fully.Don't let uncertainty stall your AI progress. Join a small cohort of dedicated practitioners, learn the proven frameworks, and build the RAG systems your users will love.

Acquire the skills & confidently improving and iterate on RAG applications

A product leader, engineer, or data scientist looking to move beyond ad-hoc RAG prototypes into scalable, production-grade AI solutions.

A professional who understands LLM basics but wants a repeatable, data-driven methodology to improve retrieval relevance, latency, and user

Eager to create feedback loops that continuously refine and enhance the quality of RAG applications as models, data, and user needs evolve.

This Course Is For You If You Are

By the end of this course, participants will be able to

Implement the Data and Evals Flywheel approach to continuously develop and improve RAG applications—breaking free from guesswork and relying on measurable, iterative enhancements.

Adopt a Systematic, Data-First Methodology

Quickly assess your retrieval systems using precision and recall metrics, identify bottlenecks, and confidently validate changes without sinking into endless trial-and-error cycles.

Run Fast, Unit-Test-Like Evaluations

Generate and utilize synthetic data sets to speed up experimentation, enabling you to test new approaches, embeddings, and architectures before committing full resources.

Leverage Synthetic Data for Rapid Iteration

Apply fine-tuning strategies for embedding models to boost search relevance and explore hard negative examples to further sharpen retrieval performance.

Master Fine-Tuning & Hard Negative Mining

Use query classification and segmentation techniques to pinpoint exactly where your RAG system falls short—whether it’s due to limited inventory or insufficient capabilities.

Classify Queries & Identify Bottlenecks

Create tailored indices for documents, images, tables, SQL databases, and more. Learn when and how to fuse or layer these indices to handle complex retrieval tasks elegantly.

Design Specialized Indices for Multiple Modalities

Implement synthetic text chunk generation and strategic summarization methods to improve retrieval results, ensuring end-users get clear, concise, and contextually rich answers.

Enhance Retrieval with Summarization & Chunking

Develop systems that intelligently route queries to the right indices, tools, or pipelines. Blend and fuse indices effectively to handle nuanced, multi-step queries.

Implement Query Routing & Index Fusion

Evaluate the performance of your routing logic and each individual index separately. Gain the nuance to fine-tune global system performance and local retrieval accuracy in tandem.

Optimize Both Global & Local Performance

Design explicit and implicit feedback mechanisms—capturing user signals, automating re-labeling, and applying improvements in real-time to keep your RAG systems on an upward trajectory.

Integrate Feedback Loops for Continuous Improvement

Follow a repeatable process to continually evaluate and improve your RAG application

Jason Liu

Cohort 1

Most people operate at a fraction of their true potential, but what holds them back often isn't the skills, it's themselves. This course will examine both. You will not leave this course becoming an elite performer immediately - you will leave with a cognitive foundation of tools and tactics to continue to uplevel yourself for the months to come. Led by a world-renowned executive performance coach, this course takes on the person in the mirror, and pulls it across all areas of business operation. I'll teach you how to look at yourself honestly, and challenge what you can really do. It will be up to you to execute on it.

Outlier Selves = Outlier Success

This is an intensive deep dive. Please bring a notebook or be prepared to take notes and work through some exercises in a doc. 12:00-4:00pm ET will be active4:00-5:00pm ET will be an open AMA

Saturday & Sunday

January 25th & 26th

Course Schedule

You're seeking a Professional Tune Up.Ideal for renewal, breaking stagnation, or elevating effectiveness to new heights.

You're a Leader of People.CEOs, Founders, Entrepreneurs, C-Suite, VPs, Directors, Managers, Owners, etc.

You realize you hold more potential.People who realize they could be more than where they are right now, and are open to challenge.

Questions You'll Answer in this Course

Identify the problem. What holds people back is rarely skill, but themselves. This course will guide you in a personal examination of your cognitive sticking points, so you know the areas that keep you stuck.

What is holding me back?

Examine Solutions. You'll learn unique frameworks you can apply to continuously improve your own performance and ensure your execution matches your ambition.

What frameworks can I use to level up?

Get a slice of what the best look like on the ground. Sometimes contrarian, but applicable takeaways that you can pull into your own operation.

What does top .01% leadership look like?

Become a force of nature. Elevate your baseline & lay the foundation for elite performance with cognitive frameworks & actionable tactics.

Dr. Julie Gurner

Whether you build a design system for your product or just for practice. You'll become an expert in Figma's most advanced features and workflows. More than a live workshop! 💪 Bite-sized independent projects📺 Demo videos &amp; resources👋 Live office hours👯‍♀️ Community chat &amp; support

Gain the skills & confidence to build a design system in Figma.

Learn about different Figma workflows and determine which is best for you. Then set up your file(s) with styles and icons.

Set up your design system workflow and Figma file(s)

5-week Bootcamp to build a design system & become a Figma expert. 

🔥 Cohort 9: 3 spots left!

🗓️ Cohort 10: Fall 2025 