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Transform from anxious or unsure to confident, clear, and in control in every media interaction.

Crisis Communications Strategist

Kathryn Kolaczek

Crisis strategist teaching you to lead with clarity, control, and confidence.

Cohort 1

Cohort 2

By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. They’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure. Through practical exercises, mock interviews, and feedback, they’ll build the skills to represent their brand authentically and with impact. Ultimately, they’ll walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.

Gain confidence, clarity, and control in every media interview and message.

Confident Media Presence

Clear, Impactful Messaging

Control Under Pressure

Ready-to-Use Media Toolkit

Municipal Leaders &amp; Spokespeople – Build confidence handling media on public issues, crises, and community updates.

Nonprofit Executives &amp; Communicators – Strengthen interviews, advocacy, and storytelling to represent your cause with impact.

Corporate Leaders &amp; PR Teams – Master key messages, protect reputation, and deliver confident, credible media responses.

How to reposition your professional brand for the next level — with a framework you'll use for the rest of your career.

Personal Branding and Visibility Expert 

Google

eBay

TD Bank

Danielle Hughes

Personal Branding and Visibility Expert, LinkedIn Coach, Speaker and Trainer

Founding Cohort: Reposition Yourself for the Career You Actually Want

You didn't wake up one day invisible. It happened gradually, the way careers stall — one missed opportunity at a time, one "we went in a different direction" at a time, until you're doing the best work of your life and somehow still being overlooked.And here's what nobody tells you: it doesn't get easier. The longer your brand lags behind your career, the wider the gap gets. The more you have to over-explain yourself in every conversation. The more you watch less qualified people get tapped for the roles, the stages, the opportunities that should be yours. The more you start to wonder if you're the problem — when the real problem is that the right people can't see what you actually bring.Your LinkedIn was written for the job you had. Your bio reads like a job description. Your elevator pitch puts even you to sleep. And every day it stays that way, someone else is getting the call you should be getting.This course fixes it. Four weeks. Real work. Copy and language that finally sounds like you at your best — and starts doing the work you've been doing manually in every conversation, every interview, every room you've had to fight your way into.

Your career won't promote itself. 

You'll finally know what makes you different — and how to say it.

Your LinkedIn headline will stop doing nothing.

Your About section will make the right people reach out.

You'll stop softening your wins.

Your brand will work for you between sessions — and after the course ends.

You'll leave with a complete, publish-ready LinkedIn presence.

The Under-Titled Expert - You're doing the work of someone two levels up. Your LinkedIn disagrees.

The Invisible High Performer - Exceptional at your work. Invisible to the people who need to find you.

The Career Pivoter - You have more transferable experience than you think. Your brand isn't saying so.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Cohort 1 - Professional Brand Presence

Build Your Professional Brand Presence - Cohort 2

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

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