Gain confidence, clarity, and control in every media interview and message.
By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. They’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure. Through practical exercises, mock interviews, and feedback, they’ll build the skills to represent their brand authentically and with impact. Ultimately, they’ll walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.
What you’ll learn
Transform from anxious or unsure to confident, clear, and in control in every media interaction.
Build poise and authority to handle any interview with calm and clarity.
Craft memorable key messages that align with your brand and values.
Learn strategies to stay composed and on message during tough interviews.
Gain templates and checklists to prepare for every media opportunity.
Learn directly from Kathryn
Kathryn Kolaczek
Crisis strategist teaching you to lead with clarity, control, and confidence.
Who this course is for
Municipal Leaders & Spokespeople – Build confidence handling media on public issues, crises, and community updates.
Nonprofit Executives & Communicators – Strengthen interviews, advocacy, and storytelling to represent your cause with impact.
Corporate Leaders & PR Teams – Master key messages, protect reputation, and deliver confident, credible media responses.
What's included
Live sessions
Learn directly from Kathryn Kolaczek in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Module 1 Media Readiness & Interview Mastery
Project : Research Your Interviewer
Module 2: Nailing Your Interview
Project 2 Key Message Development
Module 3: Leading Through Crisis
Project 3 Crisis Simulation
Module 4: On Camera Masterclass and Press Conference Practice
Project 4 Press Conference Simulation
Downloadable Toolkit
Bonus Material
Free resources
Schedule
Live sessions
6 hrs
Practical media training that builds confident spokespeople. Learn interview prep, key message development, soundbite delivery, bridging/blocking techniques, virtual/on-camera setup, and crisis response basics—plus ready-to-use templates for statements, social updates, and a 60-minute action plan.
Testimonials
Kathryn facilitated a full day crisis simulation workshop at a conference I attended. The workshop was full of realistic, useful, and insightful information combined with hands-on learning. Kathryn’s approach was engaging, warm, fun, and funny. She had us laughing and learning all day, and it was a great experience. I’d recommend this course!
Ginger Plumbo
Collaborative Communications Strategist. Purpose-Driven Servant Leader.
Kathryn, the founder and CEO of Alchemy Communications, hosted a compelling tabletop exercise at a recent Crisis Communications Bootcamp conference that challenged every comms professional in the room. The exercise reinforced important crisis PR principles for each of us and clearly reflected Kathryn's broad and deep expertise in the field.Deb Lima
Managing Director at Sensei Advisory
.png&w=1536&q=75)
Frequently asked questions
$695
USD