.png&w=1536&q=75)
Media Training 101
1 Day
·Cohort-based Course
Master the Media: Build Confidence, Craft Key Messages & Deliver Powerful Interviews that Elevate Your Brand and Reputation
Media Training 101
1 Day
·Cohort-based Course
Master the Media: Build Confidence, Craft Key Messages & Deliver Powerful Interviews that Elevate Your Brand and Reputation
Course overview
Gain confidence, clarity, and control in every media interview and message.
By the end of the course, students will transform how they show up in every media interaction — moving from uncertainty to confidence. They’ll learn how to craft clear, compelling key messages, anticipate tough questions, and stay calm under pressure. Through practical exercises, mock interviews, and feedback, they’ll build the skills to represent their brand authentically and with impact. Ultimately , they’ll walk away with a complete media toolkit — ready to handle interviews, press opportunities, and public statements with clarity, composure, and credibility.
Who is this course for
01
Municipal Leaders & Spokespeople – Build confidence handling media on public issues, crises, and community updates.
02
Nonprofit Executives & Communicators – Strengthen interviews, advocacy, and storytelling to represent your cause with impact.
03
Corporate Leaders & PR Teams – Master key messages, protect reputation, and deliver confident, credible media responses.
What you’ll get out of this course
Confident, Credible Media Presence
Learn to speak with authority and authenticity in any interview. You’ll gain techniques to stay calm, focused, and persuasive — even under pressure — ensuring every message lands with confidence and credibility.
Clear, Consistent Key Messages
Develop compelling core messages that align with your brand and values. You’ll learn to craft sound bites, avoid jargon, and deliver information that sticks with audiences and reporters alike.
Control in Challenging Situations
Gain tools to navigate tough questions, crisis interviews, and surprise media moments. You’ll practice bridging techniques that keep you on message without sounding evasive or defensive.
Strategic Media Readiness Toolkit
Walk away with customizable templates, checklists, and a proven framework for prepping any spokesperson or leader — ensuring consistency and excellence across every media opportunity.
What’s included
Live sessions
Learn directly from Kathryn Kolaczek in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jan
23
Media Training 101
Fri 1/234:00 PM—10:30 PM (UTC)
Module 1 Media Readiness & Interview Mastery
Project : Research Your Interviewer
Module 2: Nailing Your Interview
Project 2 Key Message Development
Module 3: Leading Through Crisis
Project 3 Crisis Simulation
Module 4: On Camera Masterclass and Press Conference Practice
Project 4 Press Conference Simulation
Downloadable Toolkit
Bonus Material
What people are saying
Author name
Author name
Meet your instructor
Kathryn Kolaczek
Kathryn Kolaczek
This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.
Join an upcoming cohort
Media Training 101
Cohort 1
$695
Dates
Payment Deadline
Course schedule
4-6 hours per week
One Day Media Training
9am- 3:30 MST
Join us for a one day Media Training event, turning even the most intimidated speakers into confident, focused media mavens.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
Media Training 101
Cohort 1
$695
Dates
Payment Deadline