Build Your Professional Brand Presence: 4 Hour Weekend Workshop
Shawn Johnson
Helping Leaders & Companies Thrive
Build a clear narrative, professional brand and plan to elevate your visibility.
In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out...fast.
In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.
This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.
You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.
Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.
Key Takeaways:
• A clear, memorable narrative that differentiates you
• A simple brand system to guide your voice & visibility
• A 30-day plan to grow your presence with consistency
This course will help you better understand and promote yourself through your strengths, narrative and brand.
What you’ll learn
Transform your career narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.
Craft a clear narrative that communicates who you are, what you do and where you’re going.
Identify strengths and achievements that shape your career direction.
Translate your story into a powerful sentence you can use across LinkedIn, intros and interviews.
Define 3 signature pillars that represent your expertise, values and point of view.
Create supporting statements that clarify what makes you different.
Develop a headline that elevates your professional positioning.
Turn your story and pillars into simple, memorable messaging.
Connect your narrative to the problems you solve and the outcomes you deliver.
Build language you can use across platforms and conversations with consistency.
Build a practical action plan to grow visibility without overwhelming yourself.
Identify 3 strategic networking moves aligned to your goals.
Generate post ideas tied directly to your brand pillars.
Understand how your professional brand shapes perception in meetings, interviews and online.
Use language that signals clarity, confidence and leadership maturity.
Show up with greater intention and credibility across all professional interactions.
Learn directly from Shawn
Shawn Johnson
Founder of SocioPunk: 25 yrs building global brands, products & successful teams
Who this course is for
Professionals in Transition
Designers, Product, Creative & Marketing professionals who need to reposition themselves in a shifting market.
Emerging Leaders
Mid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
Founders & Independents
Founders and professionals working in tech, product & design who want to stand out with their personal brand.
Prerequisites
No prerequisites required.
This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.
What's included
Live sessions
Learn directly from Shawn Johnson in a real-time, interactive format.
1:1 Post Course Followup
Dig deeper in a 1:1 session to refine your brand and message.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 lessons • 3 projects
Week 1
Dec
13
Build Your Professional Brand Presence - Interactive Workshop
Sat 12/136:30 PM—10:30 PM (UTC)
Build Your Professional Brand Presence
Bonus
1:1 Follow-Up Session
Free resource
Develop Your Professional Brand Basics
How to Clarify Your Brand Story
Build a concise statement that communicates who you are, what you do and your professional value.
Evaluate Your Digital Presence
Assess what your online presence says today and where it needs to evolve.
Make a High-Impact Next Move
Choose one clear, strategic step to strengthen your brand in the next 30 days.
Schedule
Live sessions
4 hrs
A high-energy, fast-paced workshop that helps you design the foundation of your next chapter. In just 4 hours, you will clarify your story, define your brand pillars, and build a tactical visibility plan you can execute immediately.
Sat, Dec 13
6:30 PM—10:30 PM (UTC)
Interactive Projects
1-2 hrs
Projects will be completed during our workshop to provide you with a solid foundation and framework.
1:1 Follow-Up
1 hr
This course includes a 1:1 follow-up session with the instructor to help you refine your professional narrative.
Testimonials
Shawn is very personable and amazingly insightful. He is well versed in the day to day and high level aspects of the industry. It is a pleasure learning from him!
Chris Loiselle
Accessibility Technical Lead at OracleShawn is a brilliant, engaging, and well-rounded! Encouraging me to re-imagine my pitch, he left me with valuable insights that were genuine and actionable.
Khansaa Elguenaoui
Product Designer at Career FoundryGiven how established he is in the industry, Shawn was surprisingly easy to converse with. He is very aware when to push individuals to step out of their comfort zones and when to advise a detour for new career path.
Tian Cai
Founder, Lead User Strategy & Meditative Art Facilitator at Real Beautiful ParenthoodShawn has a lot of industry knowledge, and above all, he is an honest and clear communicator. He tells you what you need to hear with a plan to chart your own career path and navigate the challenges of standing out.
Axel Lonnroth
Design Researcher at Laerdal
What defines brands that connect?
Frequently asked questions
$375
USD