Reposition Yourself for the Career You Actually Want
Danielle Hughes
Personal Branding and Visibility Expert
Your career won't promote itself.
You didn't wake up one day invisible. It happened gradually, the way careers stall — one missed opportunity at a time, one "we went in a different direction" at a time, until you're doing the best work of your life and somehow still being overlooked.
And here's what nobody tells you: it doesn't get easier. The longer your brand lags behind your career, the wider the gap gets. The more you have to over-explain yourself in every conversation. The more you watch less qualified people get tapped for the roles, the stages, the opportunities that should be yours. The more you start to wonder if you're the problem — when the real problem is that the right people can't see what you actually bring.
Your LinkedIn was written for the job you had. Your bio reads like a job description. Your elevator pitch puts even you to sleep. And every day it stays that way, someone else is getting the call you should be getting.
This course fixes it. Four weeks. Real work. Copy and language that finally sounds like you at your best — and starts doing the work you've been doing manually in every conversation, every interview, every room you've had to fight your way into.
What you’ll learn
How to reposition your professional brand for the next level — with a framework you'll use for the rest of your career.
Identify the specific positioning gap between your current brand and the career you're going after
Complete the Personality Brand Positioning Framework — five questions that excavate what only you bring to the work
Walk away with a positioning statement that becomes the foundation for every piece of copy you'll ever write
Understand why most headlines are invisible — and what makes the right ones impossible to scroll past
Write three versions of your headline, pressure-test them with the cohort, and leave with one that's finalized
Replace your job title with language that reflects the level you're actually operating at
Learn the five-part About section framework: hook, positioning, proof, personality, call to action
Draft, workshop, and refine your About section in real time — with instructor feedback and peer review
Leave with copy that's specific, human, and built to attract the opportunities you're actually going after
Understand why high performers edit out their best proof — and how to put it back without sounding like you're bragging
Learn the specificity test: the one question that tells you whether your copy is working or hiding
Build the confidence to let your results speak at full volume
Apply your positioning framework to your experience section, featured section, and skills via async video walkthroughs
Leave with a maintenance framework so your brand keeps up every time your career evolves
Never start from scratch again
Finalize every section of your LinkedIn profile through structured peer review and instructor hot seats
Pressure test the full profile for specificity, personality, and positioning alignment
Hit publish on the last day of the course — with a brand that finally matches your career
Learn directly from Danielle
Danielle Hughes
Personal Branding and Visibility Expert, LinkedIn Coach, Speaker and Trainer
Who this course is for
The Under-Titled Expert - You're doing the work of someone two levels up. Your LinkedIn disagrees.
The Invisible High Performer - Exceptional at your work. Invisible to the people who need to find you.
The Career Pivoter - You have more transferable experience than you think. Your brand isn't saying so.
What's included
Live sessions
Learn directly from Danielle Hughes in a real-time, interactive format.
Real-time feedback
Real time feedback and coaching from Danielle on your bio and materials
Personality Brand Positioning Framework
The framework that turns five honest answers into the one sentence your brand has been missing
Peer to peer cohort support
The cohort doesn't just support your work. It makes it better. Peer review is built into every session.
Office hours
Bring your burning questions or challenges and get personalized guidance from Danielle in a 2, 1-hour bonus office hours sessions.
Lifetime access
Go back to course content and recordings whenever you need to.
Video modules
Short videos to help cover anything we don't do live
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 8 lessons
Week 1
Apr
22
Live Session #1
Diagnose the Gap
Homework
Week 2
Apr
29
Live Session #2
Build Your Positioning Statement
Homework
May
1
Bonus Office Hours
Schedule
Live sessions
3-4 hrs / week
Between the live session and homework, expect to spend 3-4 per week on this content.
Wed, Apr 22
5:00 PM—6:15 PM (UTC)
Wed, Apr 29
5:00 PM—6:15 PM (UTC)
Fri, May 1
4:00 PM—5:00 PM (UTC)
Async content
2-3 hrs / week
You'll have homework after each session to help you make progress and stay focused on your materials.
Testimonials
Frequently asked questions
$750
USD