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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jan 9
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jan 9
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jan 20
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jan 20
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Customer JTBD Interviewing Skills
Starts
Jan 22
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Interviewing Skills
Starts
Jan 22
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
View course
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Starts
Feb 4
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Starts
Feb 4
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
View course
Customer-Driven Innovation: Getting Ahead in the Post-AI Era
New
·
Starts
Jan 23
Jared M. Spool and Christine Perfetti
While many teams rush to integrate AI, leaders take a different path that history has proven will win. Join the innovators who get it right.
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Customer-Driven Innovation: Getting Ahead in the Post-AI Era
New
·
Starts
Jan 23
Jared M. Spool and Christine Perfetti
While many teams rush to integrate AI, leaders take a different path that history has proven will win. Join the innovators who get it right.
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Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
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Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
View course
Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Customer Journey Design for Product Leaders
New
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Storyboard your 30-day Customer Journey in 2 weeks with Generative AI
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Customer Journey Design for Product Leaders
New
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Storyboard your 30-day Customer Journey in 2 weeks with Generative AI
View course
A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
Driving 0 to 1 Product Initiatives
New
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
New
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
View course

Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

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