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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jun 23
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Jun 23
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
Customer JTBD Frameworks and Methods
5.0
·
Starts
Jun 3
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Frameworks and Methods
5.0
·
Starts
Jun 3
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Interviewing Skills
Starts
May 21
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Interviewing Skills
Starts
May 21
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
May 5
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
May 5
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
View course
ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Creative Problem-Solving for Product Managers & Business Leaders
Leslie Grandy
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
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Creative Problem-Solving for Product Managers & Business Leaders
Leslie Grandy
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

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