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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jul 7
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jul 7
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
View course
Customer JTBD Frameworks and Methods
4.9
·
Starts
Sep 16
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Frameworks and Methods
4.9
·
Starts
Sep 16
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Practical Product Development
4.5
·
Starts
Jul 8
Shivam Dehinwal, Matt DeRemer, and Cris Sion
Master the Product Development Process from Concept to Manufacturable Prototype in this Project-Based Course led by Industry Professionals
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Practical Product Development
4.5
·
Starts
Jul 8
Shivam Dehinwal, Matt DeRemer, and Cris Sion
Master the Product Development Process from Concept to Manufacturable Prototype in this Project-Based Course led by Industry Professionals
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Customer JTBD Interviewing Skills
Starts
Sep 10
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Interviewing Skills
Starts
Sep 10
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Advanced Quantitative JTBD Research
New
·
Starts
Jul 15
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Advanced Quantitative JTBD Research
New
·
Starts
Jul 15
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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Customer Engagement leveraging The Wheel of Progress
New
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
New
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

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