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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Feb 17
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Feb 17
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Feb 10
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Feb 10
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Customer JTBD Interviewing Skills
Starts
Jan 22
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Interviewing Skills
Starts
Jan 22
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Frameworks and Methods
Starts
Mar 17
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Frameworks and Methods
Starts
Mar 17
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
Jan 29
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
Jan 29
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
View course
Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
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Go To Market Strategy Bootcamp For B2B Software
5.0
Jose Bermejo and Warren Schirtzinger
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Product Breakthrough Bootcamp
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Prototype your 30-day Customer Journey with Generative AI
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Product Breakthrough Bootcamp
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Prototype your 30-day Customer Journey with Generative AI
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
Driving 0 to 1 Product Initiatives
New
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
New
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
View course

Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

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