Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.

Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.

The best products are not the ones with the most features, but the ones that deliver the most value.

Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.

Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy

Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.

Storyboard your 30-day Customer Journey in 2 weeks with Generative AI

Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.

Master the Product Development Process from Concept to Prototype in this Hands-On, Project-Based Bootcamp led by Industry Professionals.

Methods to achieve faster product validation and market traction. Ideal for new product introductions and early-stage startup leadership.