This course will teach you the core principles and methods behind customer jobs-to-be-done (JTBD) based research leveraging the power of OpenAI's ChatGPT (Generative AI) platform.]

BONUS 3RD SESSION just recently added covering the following:

-> Learn how to create Synthetic Personas to evaluate customer progress through the eyes of individuals with different motivations, desires and avoidances, and jobs-to-be-done.

-> Utilize the Big Five Personality Traits Model (openness, conscientiousness, extraversion, agreeableness, neuroticism) to create three or more synthetic persona.

-> Understand the difference between Product Market Fit and Language Market Fit in regards to focus, goal, indicators, and the result.

-> Utilize ChatGPT prompting to uncover Language Market Fit across three synthetic persona related to headlines, sub-headlines, social proof, and features (as benefits).

-> Other frameworks to leverage in creating Synthetic Persona: Situational Context + JTBD Clusters, Bain's B2C Elements of Value, and 9 Core Motivations (mindstates).

-> You'll be able to leverage the techniques you learn regarding Language Market Fit across your website, email marketing, and social media.

We'll leverage a tailored Case Study integrating over 25+ interactive ChatGPT prompting scripts (yours to keep) as part of the learning process to make it both fun and interactive.

We'll walk through The Wheel of Progress® framework, in a presentation format, teaching you about The Cycle of Customer Progress:

- First Thought

- Passively Looking

- 1st Triggering Event

- Actively Looking

- 2nd Triggering Event

- Deciding

- Hiring/Firing

- Consuming

- Continuous Use

You'll also learn about identifying the Twelve (12) Elements of Progress:

- Events

- Forces and Desires (habits, pushes, desires, avoidances, pulls, anxieties)

- Jobs, Pains and Gains

- Solutions (core job, prior, in-conjunction, co-existing)

- Contraints (internal, external, temporal)

and the concept of Switching Behavior, where promoting forces (pushes, desires, pulls) outweigh blocking forces (habits, avoidances, anxieties) in order for switching behavior to occur.

The B2C Case Study for this particular course will be focused on evaluating the customer job-to-be-done of 'achieving mindfulness' and considering The Serenity App. You' be acting as the researcher, product marketer, product manager, or experience designer driving the study.

ALL SESSIONS RECORDED.

You'll walk away with the knowledge to apply what you've learned regarding customer jobs-to-be-done, the cycle of customer progress, switching behavior, synthetic personas, and language market fit within your organization.