Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
This course will teach you the core principles and methods behind customer jobs-to-be-done (JTBD) based research leveraging the power of OpenAI's ChatGPT (Generative AI). We'll walk through The Wheel of Progress® framework, in a presentation format, teaching you about the cycle of customer progress, the twelve (12) elements of customer progress, and switching behavior. We'll leverage a tailored Case Study integrating over 25+ interactive ChatGPT prompting scripts into the learning process to make it both fun and interactive. You'll walk away with the knowledge to apply what you've learned within your organization.
Anyone seeking to learn how to apply jobs-to-be-done research to drive better customer engagement and experience design.
The Digital Marketer seeking to better understand the customer journey from first thought (struggling moment) to continuous use (habit).
The Content Marketing Manager who wants to tailor messaging around the progress customers are seeking to make in their lives.
The Researcher who wants to understand the entire customer cycle of progress (first thought to continuous use/habit formation).
The Product Marketer seeking to gain a better understanding of switching behavior (pushes, pulls, habits, anxieties).
The UX Designer looking to broaden their understanding of customer's beyond their interaction with a digital product.
The Product Manager who wants to rethink product roadmaps based upon desired customer outcomes rather than features or outputs.
You'll get an introduction to customer jobs-to-be-done principles and methods in relationship to brand, marketing, product and service experiences.
An introduction to The Wheel of Progress® and the Cycle of Customer Progress first thought (struggling moment) to continuous use (habit formation).
You'll learn about the specific ChatGPT prompting language (interactive exercises) to utilize to uncover situational context, aspirations, the core functional job, emotional and social aspects, and desired customer outcomes.
You'll learn how to identify the twelve (12) elements of customer progress (customer jobs, pains, gains, events, solutions, constraints, desires, avoidances, pushes, pulls, habits, and anxieties).
You’ll learn the specific ChatGPT prompting language (interactive exercises) to identify Forces and Desires (pushes, pulls, habits, anxieties, desires, avoidances) in relationship to 'switching behavior'.
Interactive live sessions
Lifetime access to course materials
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
ChatGPT-driven Customer JTBD Research using B2C Case Study
John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.
He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.
He has worked directly with executives in marketing, sales, product development, customer service and support functions to help them rethink how they better service their customers and implement the processes, organization, and technology to support it.
Clients have included: American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.
7 am to 9 am PST
1st Session: Overview of The Wheel of Progress® Framework
2nd Session: The Twelve Elements of Progress and Switching Behavior
All Sessions Recorded
LIVE sessions held with the entire cohort enabling conversation and interaction during the course.
Over 25+ ChatGPT prompt scripts around a tailored Case Study to help teach JTBD principles and methods.
All activities performed during the class sessions. Pre-read materials.
Leveraging the Maven community for posting announcements, reading materials, general discussion, and takeaways from the class..
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you