A deep dive into Advanced Topics from JTBD Thought Leaders

New
·

8 Days

·

Cohort-based Course

Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.

Consulted or taught JTBD at

Honda
lululemon athletica
G Adventures
ecobee
Citibank

Course overview

The Customer JTBD Book Tour (Best of Topics)

We'll be covering what I view to be the most important topics covered across a collection of JTBD classics written about job theory and customer jobs-to-be-done research methods by authors Clayton Christensen, Allan Klement, Bob Moesta, Jim Kalbach, and Tony Ulwick.


I've been a practitioner of JTBD research for over a decade leveraging the principles and methods to inform how to better design experiences to drive brand connection, advocacy, and loyalty.


How to help customers make progress in their lives!

Who is this course for

01

Founders who want to drive growth and better understand customers.

02

Marketers who wish to better connect with their audience and find language-market fit.

03

Product Managers seeking to innovate products and better meet customer needs.

04

Researchers seeking to drive deeper insights through an understanding of customer progress.

05

Designers wanting to elevate user experience and build products people love.

What you’ll get out of this course

Deep Dive into JTBD Classics

Absorb key insights from seminal JTBD books, ensuring you grasp essential concepts and theories.

Focused and Practical Learning

Engage with carefully selected topics and concepts from each book, designed to enhance your understanding and application of JTBD principles.

Collaborative Environment

Connect with fellow JTBD enthusiasts and practitioners, creating opportunities for discussion, knowledge sharing, and professional networking.

Enhanced Practitioner Skills

Improve your ability to apply JTBD theory in real-world scenarios, making you a more effective researcher and practitioner.

Actionable Takeaways

Gain practical strategies and methodologies that you can immediately implement in your work to drive better customer understanding and innovation.

This course includes

3 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jul 30—Aug 4

    Week dates are set to instructor's time zone

    Events

    • Jul

      30

      Session 1: Customer JTBD Theoretical Frameworks

      Tue, Jul 30, 7:00 PM - 8:30 PM UTC

    • Aug

      1

      Session 2: Getting more Practical as a JTBD Practitioner

      Thu, Aug 1, 7:00 PM - 8:30 PM UTC

  • Week 2

    Aug 5—Aug 6

    Week dates are set to instructor's time zone

    Events

    • Aug

      6

      Session 3: Breakout Groups to go Deeper and Shareouts

      Tue, Aug 6, 7:00 PM - 8:30 PM UTC

Meet your instructor

JOHN GUSIFF

JOHN GUSIFF

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition,

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Join an upcoming cohort

A deep dive into Advanced Topics from JTBD Thought Leaders

Cohort 1

$149

Dates

July 30—Aug 6, 2024

Payment Deadline

July 30, 2024
|

Bulk purchases

Course schedule

Three Sessions (90 minutes each)
  • Tuesdays & Thursdays

    12:00 pm - 1:30pm PST

    >> 1st and 2nd Session: Presentation and discussion oriented around specific JTBD Topics


    >> 3rd Session: Group breakout sessions to go deeper on specific JTBD topics followed by Shareouts


    All Sessions Recorded.


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

A deep dive into Advanced Topics from JTBD Thought Leaders

Cohort 1

$149

Dates

July 30—Aug 6, 2024

Payment Deadline

July 30, 2024
|

Bulk purchases

$149

8 Days