ChatGPT-driven Customer JTBD Research using B2B Case Study

4.8

(4 ratings)

9 Days

Cohort-based Course

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

ChatGPT-driven Customer JTBD Research using B2B Case Study

4.8

(4 ratings)

9 Days

Cohort-based Course

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Hosted by

JOHN GUSIFF

John Gusiff is the Managing Partner at Customer Centric LLC.

JOHN GUSIFF

John Gusiff is the Managing Partner at Customer Centric LLC.

Course overview

Uncover the Dark Funnel of the B2B Buyers Journey using chatGPT

This course will teach you the core principles and methods behind customer jobs-to-be-done (JTBD) based research utilizing a B2B Case Study integrating over 30+ interactive ChatGPT prompting scripts making it both fun and interactive. We'll walk through The Wheel of Progress® framework, in a presentation format, teaching you about the cycle of customer progress, the twelve (12) elements of customer progress, and switching behavior. You'll walk away with the knowledge to apply what you've learned within your organization.

Who is this course for

The Product Marketer seeking to gain a better understanding of the Dark Funnel.

The Digital Marketer seeking to better understand the customer journey from first thought (struggling moment) to continuous use (habit).

The Content Marketer who wishes to better tailor their messaging in relation to customer desires and avoidances.

The Product Marketer seeking to gain a better understanding of the Dark Funnel.

The Digital Marketer seeking to better understand the customer journey from first thought (struggling moment) to continuous use (habit).

The Content Marketer who wishes to better tailor their messaging in relation to customer desires and avoidances.

Anyone seeking to learn how to apply jobs-to-be-done research to drive better customer engagement and experience design.

What you’ll get out of this course

An introduction to customer JTBD principles and methods

You'll get an introduction to customer jobs-to-be-done principles and methods in relationship to brand, marketing, product and service experiences.

Overview of The Wheel of Progress® framework

An introduction to The Wheel of Progress® and the Cycle of Customer Progress first thought (struggling moment) to continuous use (habit formation).

The twelve (12) Elements of Customer Progress

You'll learn how to identify the twelve (12) elements of customer progress (customer jobs, pains, gains, events, solutions, constraints, desires, avoidances, pushes, pulls, habits, and anxieties).

Uncover the motivational forces and desires related to Switching Behavior

You’ll learn the specific ChatGPT prompting language (interactive exercises) to identify Forces and Desires (pushes, pulls, habits, anxieties, desires, avoidances) in relationship to 'switching behavior'.

Shed a light on the Dark Funnel

Uncover the dark funnel, the unseen and often untracked parts of a customer's buying journey, using 30+ ChatGPT prompt scripts, centered around a B2B Case Study.

This course includes

3 interactive live sessions

Lifetime access to course materials

2 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Mar 26—Mar 31
Week dates are set to instructor's time zone
Events
Mar
26
Session 1: Introduction to Customer JTBD using The Wheel of Progress(R) Framework
Session 1: Introduction to Customer JTBD using The Wheel of Progress(R) Framework
Tue, Mar 26, 5:00 PM - 7:00 PM UTC
Mar
28
Session 2: Uncovering the Twelve Elements of Customer Progress (using ChatGPT)
Session 2: Uncovering the Twelve Elements of Customer Progress (using ChatGPT)
Thu, Mar 28, 5:00 PM - 7:00 PM UTC
Week 2
Apr 1—Apr 3
Week dates are set to instructor's time zone
Events
Apr
3
Office Hours: Additional Topics, Q&A, as decided by the Group
Office Hours: Additional Topics, Q&A, as decided by the Group
Wed, Apr 3, 7:00 PM - 8:30 PM UTC
Post-Course
Modules
Session 1: Introduction to Customer JTBD using The Wheel of Progress® Framework
Session 1: Introduction to Customer JTBD using The Wheel of Progress® Framework
1 Lesson
Session 2: Uncovering the Twelve Elements of Customer Progress
Session 2: Uncovering the Twelve Elements of Customer Progress
1 Lesson

4.8

(4 ratings)

What students are saying

Meet your instructor

JOHN GUSIFF

CX Strategist

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.

He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.

He has worked directly with executives in marketing, sales, product development, customer service and support functions to help them rethink how they better service their customers and implement the processes, organization, and technology to support it.

Clients have included: American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.

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