Workshop

Build Your Full AI Marketing Team in Claude Cowork, No Code

Will Leatherman

Founder at Catalyst

One agent does one job. Your marketing week has four.

Plenty of marketing leads have tried one AI agent, liked the demo, and stopped using it by week two. The agents that last do one job each, learn from a sample of your own work, and stop when something breaks. This workshop builds all four with you, on your company and your numbers, so they keep running after the call ends.

The free lessons each build one piece. Nov 10 builds the analyst. Nov 24 builds the content skill. This workshop builds the whole team in one sitting, on your own data, with the handoffs between agents wired up and the approval rules written down.

It runs as a working session. Every block follows the same order. Will builds it on screen, you build yours alongside him, and you leave each block with a file that runs. The last 15 minutes are live questions on your build. You finish with four agents in one Cowork workspace, a content skill saved as one command, and a one page plan for the next agents you add in 2027.

What you’ll learn

Leave with four working marketing agents, a content skill in your voice, and a 2027 plan for your agent team.

  • It reads your numbers.

  • It writes the report on a schedule.

  • It flags you when the data looks wrong.

  • One command turns any call or talk transcript into a week of drafts.

  • The drafts sound like you.

  • The researcher watches three competitors every week.

  • The distributor cuts each draft into emails and posts that wait for you.

  • One page naming which marketing jobs move to agents first.

  • It lists the tools and hours each one needs.

Workshop agenda

  • 12:00 PM ET · Give your team a home

    Set up one Cowork workspace that knows your business, your goals and your rules.

  • 12:10 PM ET · Build the analyst on your numbers

    Load your own spreadsheet, show it one good report, run it live, then schedule it for Monday.

  • 12:40 PM ET · Build the content skill from your transcript

    Pull the ideas from one call or talk, add your voice sample, and save it as a weekly command.

  • 1:10 PM ET · Add the researcher and distributor

    Wire the four agents into one chain, each handing its work to the next, all stopping at you.

  • 1:30 PM ET · Write your 2027 agent plan

    Pick the next marketing jobs to hand off, and write down the tools and hours each one needs.

  • 1:45 PM ET · Live Q&A on your build

    Bring the part that broke. Will fixes it on screen with you.

Learn directly from Will

Will Leatherman

Will Leatherman

Contact

Founder at Catalyst Content, building content systems for B2B GTM teams

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Who this workshop is for

  • Marketing leads on a team of 1 to 10 who rebuild the same Monday update by hand and want the week back.

  • Anyone who took the Nov 10 or Nov 24 lesson and wants the full team running on their own company.

  • Marketing leaders planning 2027 budgets who need to show which work moves to agents and what it takes.

Prerequisites

  • Bring one spreadsheet of your marketing numbers

    You will build your analyst on your own data. No coding needed, and no paid tools beyond Claude and the Slack or Notion you already use.

  • Bring one call, talk or podcast transcript

    You will turn it into a week of drafts with your content skill.

What's included

Will Leatherman

Live sessions

Learn directly from Will Leatherman in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

The live two hour session

Build all four agents live on Zoom, on your own company and numbers.

The complete starter kit

All four agent files, the content skill and the 2027 plan template.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Why learn this from Will

Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

Will teaches this because Catalyst runs its own work this way. Agents with one job each and handoffs between them have run inside Catalyst since April 2026.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$499

USD

Dec 15
·

12–2pm EST

Enroll