Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

A recording of each session will be provided to all registered students.

The live course is a total of 8 hours, spread across 4 sessions. Homework is given but optional.

This course is for in‑house marketers at tech/AI/SaaS startups and companies: influencer marketing managers, brand marketers, and social media managers who need to either launch or scale influencer marketing. If you’re being asked to “do influencer marketing” but don’t yet have a clear playbook, this course is for you.

By the end, you'll be able to plan and run influencer campaigns end-to-end across both B2B and B2C: set goals and KPIs for both, build budgets, discover and evaluate creators for niche and mainstream audiences, write effective briefs, manage outreach and negotiations, coordinate multi-platform campaigns, and report results

This course is built specifically for the complexity of AI and Tech brands running both B2B or B2C (or both!). We cover brand awareness and engagement campaigns alongside conversion-focused ones, the unique challenges of attributing results in fast-moving tech products, working with creators who have deep product knowledge, across all platforms.

Yes. You'll learn how to use LLMs and AI-assisted tools for creator discovery, keyword research, profile evaluation, and brief writing. We'll also discuss when to use influencer platforms, where they fall short, and how to combine manual research with AI to save time without sacrificing quality.

You'll get practical workflows and templates you can adapt immediately: campaign goal and KPI frameworks for both B2B and B2C, creator evaluation criteria, brief templates, outreach email sequences, negotiation guidelines, reporting structures, and more.

The course is designed with solo marketers in mind. You'll learn how to prioritize, build scalable workflows, and make smart trade-offs when you're a team of one. You'll also see how to use AI and tools to create leverage without needing a complex platform or a big team.

Very. You'll define your own campaign goals and KPIs, build a creator list for your actual product, draft a brief, and write outreach emails, all based on your real company and real audiences, not hypothetical examples.

Yes. You'll learn how to structure reporting for brand awareness, engagement, and conversion campaigns; which metrics to highlight for each; how to handle attribution gaps common in tech products; and how to present results in a way that builds trust with your C-suite and cross-functional partners.

Yes. We'll cover when it makes sense to use an agency or a platform, what the trade-offs are in terms of cost, visibility, and relationship ownership, and how to decide what to keep in-house, especially as your program grows.

The course runs live across 4 sessions (1 hour and 45min each):

• Session 1: Campaign Essentials

• Session 2: Discovery & Briefing

• Session 3: Influencer Relations

• Session 4: Feedback, Reporting & Scaling

You'll get live Q&A in each session, feedback on your homework, and access to a closed student community where you can ask follow-up questions, share campaign examples, and learn from peers facing the same challenges at tech and AI companies. Additionally, you get a 1:1 session with Sarah to help you tackle your current challenges.

Both. The framework (goals, KPIs, budgeting, briefing, outreach, reporting) works for either. My own benchmarks come from tech and AI niches: web creation, design and development, agency and freelancer growth, vibe coding, AI app building, and AI early adopters. If you sell in a different niche, I’ll show you how to build your own benchmarks.

Yes. Agency attendees get the most from the benchmarks, briefs, and outreach and reporting templates, because they can reuse them across clients. The course is built around in-house brand teams, but everything transfers to client work.

No. Lesson 1 starts with the fundamentals: goals, KPIs, and platform selection. Past cohorts have included people running their first campaign and people with 5+ years of experience. Beginners get a full system, and experienced marketers get benchmarks, templates, and peers to compare notes with.

Yes. They come from my own programs, which run 500+ creators a year. You’ll get rates by creator tier for dedicated YouTube videos, YouTube integrations, Instagram reels, TikToks, Instagram Reels and Linkedin or X posts.

Yes. Lesson 3 covers:

• agreements and disclosure

• exclusivity

• usage rights

• payment terms

Yes. We treat it as its own campaign goal, with its own KPI (LLM citations) and a dedicated brief template that works differently from a standard creator brief.

Yes. Maven provides a reimbursement email template, receipts, and a certificate of completion for your L&D team. If two or more teammates enroll in the same cohort, you save 20%.

Every student gets an optional 1:1 with me, which you can book now or months later when you have a real question. You can also send me your briefs, outreach emails, or any campaign material for feedback, not just the homework.

Small on purpose, to allow us to engage, ask questions, and learn from each other!