Learn TikTok eCommerce in 2 hours
Patricia Galea
Converse, Lego, Revlon, Nintendo, Hulu
Nami Soejima
Founder, Rei Cosmetics. Kenvue, Dyson
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Mastering TikTok is essential for eCommerce success.
TikTok Shop is the fastest-growing sales channel in history — but most brands barely scratch the surface, treating it like it's just another social channel.
TikTok is an eCommerce machine unlike any other. It seamlessly combines content, shopping, advertising, payments, and logistics into one connected and seamless experience.
Many brands, like Rei Cosmetics, are quietly winning on TikTok.
How?
Create an automated sales and fulfillment engine by leveraging the entire ecosystem: TikTok Shop synced with Shopify, creators and affiliates selling on commission, and ads amplifying what works.
In this live and interactive workshop, we'll show you how to build this system for your brand.
Nami honed this playbook at Sony, Kenvue, Dyson and other brands — then used it to launch and scale Rei Cosmetics from the ground up.
Patricia deployed the same framework across Converse, Lego, Revlon, Nintendo and has helped many founders with her popular marketing course at UCLA.
This workshop is designed for non-tech DIY founders and marketers.
Two live hours. A proven framework. A 3rd hour of Q&A so every question gets answered before you leave.
Recorded sessions and cheat sheets will keep you on track.
What you’ll learn
Learn how to turn TikTok into an automated sales and fulfillment engine—store, creators, affiliates & ads. You'll leave ready to launch.
Map how TikTok Shop, affiliates & creator tools connect into one integrated sales and fulfillment system.
Understand the TikTok ecosystem, why it's unique and how to leverage it for your brand.
Evaluate which TikTok features work best for your specific brand and product category.
Set up and sync your TikTok Shop with Shopify and Amazon so inventory, orders and fulfillment run automatically.
Design your storefront, listings and offers to maximize conversion from first visit to purchase.
Structure your affiliate program so it runs with minimal management and scales without added headcount.
Adjust your commissions to the appropriate percentage that incentivizes creators to participate.
Recruit and brief TikTok creators and influencers so you have a constant pipeline of converting content.
Structure creator partnerships on fixed fee and affiliate commission so they're incentivized to sell, not just post.
Build and launch paid campaigns that automatically amplify your best creator content into reliable sales.
Analyze performance so you can cut losers fast and double down on winning creative automatically.
Participate in platform-wide promotions to drive interest and conversions.
Integrate TikTok Shop with Shopify and Amazon so sales, inventory and fulfillment are fully synced across platforms.
Set up an automated customer support system such that complaints and returns are kept at minimum.
Leave with a go-live operating plan so your TikTok sales engine runs as a near-automated system.
Workshop agenda
The TikTok ecosystem
Quick stats on TikTok. Overview of the TikTok ecosystem tools and how they work together.
Setting up a TikTok Shop
Set up your shop to work best for you and connect it to your Shopify or other platform. We'll help you choose the best fulfillment method for your business and your stage as a company.
Build an Affiliate Program
Leverage all the features of the TikTok affiliate program and learn how to automate it so it runs without you.
Engage Influencers
Practical tips and best practices on how to engage Influencers and build mutually rewarding partnerships that build your business with small budgets and lean resources.
Scale with Paid Advertising
Carefully scale by launching paid advertising. Learn how to repurpose Influencer content and creative so that you can avoid the time and cost of creating ads/content from scratch.
Learn directly from Patricia & Nami
Patricia Galea
UCLA Instructor, led eComm practice at IPG: Amazon, Converse, Revlon, Nintendo.
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Nami Soejima
Strategy to execution. Global marketing exec turned successful eCommerce founder
Who this workshop is for
eCommerce operators and founders new to TikTok
You sell physical products and know TikTok is a big opportunity — but haven't launched yet.
You're on TikTok, but not seeing sales
Posts don't convert? You're missing the creator, affiliate and ads system that drives real revenue.
Brand managers and founders who want sales, not followers
You want a lean, automated sales engine that runs without you.
What's included
Live sessions
Learn directly from Patricia Galea & Nami Soejima in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$200
USD