Will Leatherman
Free Lesson

Build Your AI SEO Plan in Claude Cowork, No Code

45 min
Dec 3, 2026 12:00 PM

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What you'll learn

Decide what to fund in AI search for 2027

Sort the AI search work into what earns budget next year and what can wait, using your own numbers.

Pick the numbers that show it is working

Choose the few things you check every month, so the line in your plan can be defended.

Find where AI agents fit in the plan

Spot the repeat AI search checks Cowork can run on a schedule, and the ones that still need a person.

Why this topic matters

2027 plans are being written now, and AI search needs a line in them. No survey we have found publishes what companies spend on AEO, so there is no benchmark to copy. And 45% of marketing leaders say they cannot accurately measure their brand's visibility in AI answers (Semrush, 2026). This session builds the plan from your own numbers in Claude Cowork, with no code.

You'll learn from

Will Leatherman

Will Leatherman

Founder, Catalyst GTM Agency

AirOps
Relay.app
a16z
Instantly.ai
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