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Free Lesson
AI Search 101 for Marketers in Claude Cowork, No Code
45 min
Dec 10, 2026 12:00 PM
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What you'll learn
Ask the questions your buyers actually ask
A search for your own name always finds you. The questions that count are the ones buyers type before they know you.
See who AI names in your place
Run each question 10 times and count every company the answers name, so one lucky answer never fools you.
Put the check on a weekly schedule
Save it in Cowork as a weekly task, so one number tells you each week whether AI names you.
Why this topic matters
Your buyers ask ChatGPT who to shortlist before they reach your site, and 83% of tech buyers shortlist 3 or fewer products (TrustRadius). For a company of 50 to 500 people, the LLM names you only if a page it reads that time names you (University of Toronto, 2026). The same brand list came back under 1 time in 100 (SparkToro), so a check you run once tells you little.
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