Build a Competitor Research Agent That Cites Every Source (Four Plain Text Files)

Ask an AI what a competitor charges and you get a confident answer built from pages you never chose. You can't tell which numbers came from the competitor and which came from someone selling against them.

This folder fixes that. You point one agent at the pages you pick, give it five rules, and it writes a brief where every line carries a source and a quote. Three more agents then read that brief and write a battlecard, a LinkedIn counterpost and a list of claims your own site never answers.

Rerun it every week and the first agent tells you what changed.

What's in the download:

• Researcher agent that reads your pages and writes the brief

• Battlecard agent, a one page card for a seller with ten minutes before a call

• Counterpost agent that turns one sourced move into a LinkedIn post

• Page gaps agent that lists what the competitor claims and your site never answers

• Rules file with five rules, three written and two for you

• Sources and us files you fill in with your pages and five facts about your company

• Three take-home agents for a lost-deal reply, cold email openers and ad headlines

• Build steps with every prompt, plus prerequisites

Built by Will Leatherman and the team at Catalyst, who've built content and AI-search systems for 150+ B2B companies.