European Parliament

REWE

Alliander

Zalando

Otto Group

Vitaly Friedman

20 years in UX  • Senior UX Lead & Advisor @ EU Parliament • Smashing

July 2026

Cohort 1

Winter 2026

A practical guide on how to design AI features that people actually understand, use and trust.

Measuring design impact on business goals — from design KPIs to UX strategy.

How To Measure UX and Design Impact

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

August 2026

June 2026

How to design for complexity and enterprise — with reliable design patterns for complex UIs.

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

Summer 2026

September 2026

November 2026

October 2026

December 2026

January 2027

February 2027

March 2027

May 2027

April 2027

Cohort 3

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Building and maintaining scalable design systems — tokens, components, patterns, and documentation.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

Design patterns that work — for complex products and Enterprise UX.

Sr. UX Lead • LinkedIn Top Voice in UX

20 years of experience • Senior UX Advisor @ EU Parliament • Speaker • Smashing

Design Patterns For Complex UIs and Enterprise UX

UI/UX Designer

Design Leader

Sr UI Designer

UX Lead

Principal Product Designer

Sr. UX Designer

UX Design Consultant

UX/UI Designer

Product designer

You'll learn how to design AI features that people understand, use and trust — with practical UX guidelines and tons of real-life examples.

Lexware

Axel Springer SE

SmashingConf

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

🔥 30% off – code "ICECREAM" (until Jun 20)AI features are painfully verbose and unreliable. AI responses are too generic, insights are untrustworthy, hallucinations are hard to spot — and users have to ping-pong between prompts, over and over again. Well, let's fix that!In this course, you’ll learn:<ul><li>State of AI 2026, from limitations to capabilities</li><li>Design patterns for AI products</li><li>Context engineering and how to design for it</li><li>Agentic AI, and how to design guardrails</li><li>How to design for trust and confidence for AI</li><li>How to prioritize impactful AI features</li><li>Launching AI features, where teams fail/succeed</li><li>AI-friendly design systems, and how to set them up</li><li>100s of real-life examples and UX guidelines</li></ul>No fluff, no theory — just what actually works in real products. Practical live sessions and guidelines that you can apply on day 1.<h2>The course includes:</h2>🪴 Real case studies from real products 🔬 All video recordings, slides, resources, templates 🎯 Hands-on tasks and actionable insights 👋 Live interactive sessions and feedback 👫 Dedicated time to answer all your questions 🏅 Well-deserved certificate for your hard work

How to design AI products that people actually use and trust. 

State of AI UX in 2026

Design Patterns For AI Products

Boosting AI UX In Complex Products

Designing For Trust and Confidence

Real-World Case Studies

AI Design Workflow, From Start to Finish

We’ll be spending a lot of time, sketching, designing and thinking. 

Be ready to challenge your general view of the AI design proces.

☕️ Bring your preferred coffee mug!

Product&nbsp;designers who want to understand the constraints of AI and how to design effective AI experiences that people trust and use.

UX Leads who want to learn how to design feasible and effective AI features that don't frustrate people but help them get their work done.

Interface designers&nbsp;who want to boost their AI design skills and understand what makes a truly incredible AI experience.

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.You'll learn:<ul><li>How to connect business goals with UX initiatives</li><li>How to measure and show your UX impact on business</li><li>Key business and product metrics, from churn to CLTV</li><li>How to build KPI trees and UX scorecards for your company</li><li>How to prioritize with gap analysis, impact/effort curves</li><li>Real-world case studies of how B2C, B2B, enterprise companies measure success</li><li>How to shape UX strategy with key stakeholders</li><li>Actionable techniques to make a strong case for the incredible value of your UX work</li></ul>The workshop includes:🪴 Practical real-life examples and case studies🔬 All video recordings, slides, resources, templates🎯 You'll work on UX metrics for your product👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

Build a strong case for your design impact on business — with UX KPIs.

Design Impact and UX Strategy

Business and UX Metrics

UX Metrics and Design KPIs

Design KPI Trees

Track Your Design Success

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.

You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

From Senior Designer to Strategic UX Lead is a real-world hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be more strategic in their work and make a tangible business impact with its outcomes.Design decisions shouldn’t be guesswork. To build influence, we must speak the language of business — data, impact and strategy.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li><li>Bring your project and you'll set up metrics for it.</li></ul>Bonus: full access to the video course "Measuring UX" (10h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

Fixing Frustrating Design Patterns In 2026

Designing Complex UIs With AI (Without Making It Worse)

How To Design For Trust and Confidence In AI Products

Inclusive Design Patterns For 2026

Christine Vallaure

Boosting Designer’s Productivity With AI

Driving Impact in UX & Product: Metrics, Accessibility & AI

Haufe Group

✅ 20% off – code "CHERRY" (until Jun 20)Complex products don't have to be complicated. As designers, we need to shape UX to maximize clarity and reduce confusion. This is especially critical when designing for legacy-ridden environments, B2B systems and complex domains.In this workshop, we’ll cover practical design patterns and real-life examples for:<ul><li>Multi-level navigation, drawers, menus</li><li>Infinite scroll,badges, chips, tags</li><li>Live filtering, sorting, search, autocomplete</li><li>Complex data tables and data grids</li><li>Nested tables and filter groups,</li><li>Complex multi-page enterprise forms</li><li>Undo vs. confirm, cancel UX</li><li>Validation, toasts, error messages</li><li>Actionable dashboards and charts UX</li><li>Hidden vs. Disabled vs. Read-only</li><li>Legacy systems and third-party UX</li><li>Decision trees for UI components</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard workWhen users make mistakes, these mistakes compound, causing costs, severe delays and poor outcomes. Let's fix that!

A focused 4h 30mins deep-dive into practical design patterns for complex systems, applicable to your work right away.

How To Design For Complex Systems and Legacy

Deep Multi-Level Navigation

Filtering, Sorting, Search UX

Data Tables and Data Grids

Complex Forms, Charts, Dashboards

Product designers and product managers who want to make sure they improve UX of their products.

Design and UX Leads who want to explore established practices and make more confident and informed UX decisions

UX researchers and practitioners who want to improve UX maturity, articulate value and drive better design decisions.

How to modernize, migrate and retire legacy — without breaking everything.

❌ 40% off – "SNAIL" (expired) ✅ 30% off – "TURTLE" (till June 20)Dealing with legacy feels like fighting windmills.It's exhausting, frustrating, and usually going nowhere. It doesn't just slow you down. It creeps into every decision, blocks good ideas, drains effort and leaves little to show for it. How do you ship good work when the system itself is working against you?In this 4.5h-workshop, you'll learn how to untangle and overhaul legacy UX — modernize, migrate and eventually sunset it, without breaking the product along the way.You’ll learn:<ul><li>Hard truths about legacy, why it persists, hard to replace</li><li>Systems thinking, how to use it to untangle legacy</li><li>Five legacy migration strategies, how to choose the right one</li><li>Feature parity vs. outcome parity, when to innovate vs. replicate</li><li>Frankenstein dilemma: what to migrate, carry forward and cut</li><li>“Big bang” vs. incremental rollout, why both are dangerous traps</li><li>Mitigate risks of big failures, unknown unknowns, “Black Swans”</li><li>Modernization strategy: UX facades, off-ramp, the strangler fig</li><li>Migration UX for data, workflows, mental models, long-standing habits</li><li>Legacy UX research: methods that work, how to use them</li></ul>

A focused 4.5h deep-dive in improving UX in legacy systems, how to modernize, migrate and sunset them — applicable to your work right away.

Legacy Mindset: Hard Truths and UX Nightmares

Dismissing Legacy Is A Mistake

Tackling Legacy UX: Modernization + Migration

Legacy Migration Strategies

Overcome Resistance To Change

Product designers and PMs in large organizations and orgs where "we can't touch that" is the default response.<pre><code class="language-markdown"></code></pre>

UX Leads and Service designers who want to explore a strategy to tackle and improve legacy UX in complex environments

Design managers and researchers who want to move a needle with legacy systems, without breaking everything along the way

Build a strong case for your UX impact on business — with Design KPIs.

🌷 30% off – "TULIP" till June 20UX always has impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.You'll learn:<ul><li>Key business and product metrics</li><li>Business ↔ UX value architecture</li><li>Design KPI trees that visualize value flow</li><li>How to show ROI of your UX work</li><li>Measure quality of AI experiences</li><li>Leading vs. lagging indicators</li><li>Causation vs. correlation in UX</li><li>Reliable UX metrics (TARS, SUS, SUPR-Q etc.)</li><li>Feedback scoring and gap analysis</li><li>UX scorecards, and how to establish them</li><li>Effective survey design, statistical significance</li><li>How to measure UX in B2B and Enterprise</li><li>Real-world case studies of how orgs measure UX success</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.

Design Impact

Product and UX Metrics

Measure UX in B2B and Enterprise

Reporting UX Metrics and UX Strategy 

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

🥕 30% off - code "CARROT" (until June 25) Search is critical in many products, yet too often it’s forgotten or overlooked. Almost every user journey goes through it, but its quality is rarely tracked, and its UX is rarely designed with enough attention and intent.How do people search and what do they expect from a first-class search UX in 2026? And how do we design effective search — especially in complex systems, B2B, eCommerce, enterprise software?In this workshop, we’ll cover practical design patterns for:<ul><li>How people search in 2026 (B2C, B2B, Enterprise)</li><li>Search scanning and skimming patterns</li><li>AI-enhanced search UX, facets, clustering, scoping</li><li>Autocomplete UX, tap-ahead, queryfield</li><li>Filters UX, nested filters, hidden vs. disabled</li><li>Sorting UX, custom sorting types, multi-sorting</li><li>Search results UX, grouping, order, structure</li><li>Search customization UX, advanced search</li><li>Error messaging andaccessibility</li><li>How to measure the quality of search UX</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into practical design patterns for search in complex systems, applicable to your work right away.

How People Search In 2026

Complex Search UX

First-Class Autocomplete UX

First-Class Filtering UX

First-Class Sorting UX

Product designers and product managers who want to make sure they improve search UX of their products.

Design and UX Leads who want to explore established practices and make more confident and informed UX decisions around search

UX researchers and practitioners who want to improve search quality, articulate value and drive better design decisions.

How to ship AI features that people understand, use and trust.

Actually you did everything right. You ran the discovery. You secured buy-in. You shipped that AI feature. And then... crickets. Low adoption, skeptical users and disappointed stakeholders asking why AI isn't delivering.Now what? Most AI features fail not because of bad engineering, but because of poor data and broken UX. In this 4.5h live workshop, we'll fix that — together.You'll learn:<ul><li>Why AI features get ignored or abandoned</li><li>Context engineering and how to design for it</li><li>How to be reliable despite AI hallucinations</li><li>How to reduce waiting time, poor input and mistakes</li><li>How to reduce repetitive actions and back-and-forths</li><li>How to make it easy for users to apply AI well</li><li>How to build trust and confidence, and keep them</li><li>How to match the voice and tone of the brand</li><li>AI-ready design systems, and how to set them up</li><li>How to measure and report AI UX performance</li><li>Making AI work in complex products</li><li>Real-world case studies, what worked, what didn't, and why</li></ul>That's what you should be expecting:🔴 Live and practical 4h 30mins session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into why AI launches fail, and how to address that effectively — and apply it to your work right away.

Why AI Launches Fail

Design Patterns That Make AI Actually Work

Shipping Complex Products With AI (Without Making It Worse)

Building Trust and Confidence In AI

How To Break Out Of The (Chatbot) Box

Product managers and product designers who want to make sure they launch AI features that actually work for users.

Design and UX Leads who want to understand where users struggle with AI to make more confident and informed UX decisions

UX researchers and practitioners who want to improve UX of AI experiences, articulate value and drive better design decisions.

Practical form UX patterns — from complex forms to Enterprise workflows.

Nobody wakes up hoping to finally fill in a form that day. Forms have a bad reputation, and rightfully so. Too often they're confusing and inaccessible — with awkward validation, generic error messages and CAPTCHAs disguised as crosswalks and fire hydrants.But forms are everywhere — in onboarding, configuration, data entry, complex workflows — and their UX directly impacts user’s success, failures, retention and business outcomes. So let's fix them for good!In this 4.5h workshop, we’ll cover:<ul><li>How people fill in forms (B2C, B2B, Enterprise)</li><li>Form layout, multi-column, density</li><li>Input UX, required vs. optional</li><li>Checkboxes, radios, preselection</li><li>Multi-select vs. combobox vs. listbox</li><li>Branching, conditionals, lists, arrays</li><li>Bulk editing and importing</li><li>Conditional fields, disabled buttons</li><li>Hidden vs. disabled vs. read-only</li><li>Live vs. late validation, overrides</li><li>Error messages, access recovery</li><li>Undo vs. confirm, cancel UX</li><li>Authentication UX, passkeys, CAPTCHA</li><li>Accessibility guidelines</li></ul>That's what you should be expecting:🔴 Live, practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time for your questions 🔬 Video recording, slides, resources 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into practical design patterns for complex forms — to appy to your work right away.

How People Fill In Forms (B2C, B2B, Enterprise)

Form Layout and Input UX

Branching, Conditionals, Bulk Edit/Import

Validation, Errors and Recovery

Accessibility and Inclusive Design

Product and UX designers working on complex products — SaaS, enterprise software, internal tools or multi-step flows

Design and UX leads shaping decisions about effective form design to minimize mistakes and maximize accuracy

Front-end engineers and design engineers who implement forms and want to get UX, interaction and accessibility right from the start

Vitaly Friedman will make your UX work more impactful

Vitaly Friedman

Courses

Design Patterns For AI Products In 2026

Design KPIs: Measure and Prove the ROI of UX

UX Strategy Playbook: From Senior Designer to Strategic UX Lead

Workshops