Vitaly Friedman

Vitaly Friedman

14.5K Subscribers

20 years in UX • Senior UX Lead & Advisor @ EU Parliament • Smashing

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Vitaly Friedman will make your UX work more impactful

For the last 20 years, Vitaly Friedman has been working with companies and orgs like European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.

Vitaly is the founder and editor-in-chief of Smashing Magazine since 2006, an online magazine for designers and engineers, where he helps curate friendly, inclusive UX conferences (SmashingConfs).

Through his articles, books, talks, trainings and courses he taught 47,000 designers practical insights on how to design digital products that people actually use, value and perhaps even fall in love with.

Worked / Taught at
European Parliament
REWE
Alliander
Zalando
Otto Group

Alumni reviews

Markos

Live cohort
Product Designer · SCRM

How To Measure UX and Its Business Impact

For me, this course provided the knowledge for better communication with stakeholders like Product Owners, Product Managers, and CPOs. It gave me the tools to translate business metrics into UX metrics.

Stu

Live cohort
Product Designer · Flutter Entertainment

How To Measure UX and Its Business Impact

Content we covered is great - metrics are something we as designers take for granted in most day to day work but how it was brought to life in this detailed format was excellent. It makes you really think that before we start desgining anything, we should be setting out some design & business metrics to track against. Learned a lot and would recommend!

Kendall

Live cohort
Product Design Director · EdPlus at Arizona State University

Design Patterns For Complex UIs and Enterprise UX

Vitaly’s workshop gave me practical patterns for designing complex enterprise tools without oversimplifying the work users need to do. The examples and decision frameworks made it easier to think through navigation, data tables, and forms with clarity and fewer mistakes in mind.”

Vlad

Live cohort
Full stack designer · Tracklution

Design Patterns For Complex UIs and Enterprise UX

Thank you so much. The course was very helpful.

Eric

Live cohort
Designer · Ableton

Design Patterns For Complex UIs and Enterprise UX

Vitaly has a wealth of knowledge to share on the topic of complex UIs. I really appreciated the variety of types of UIs that were covered. Highly recommended course!