Vitaly Friedman

Vitaly Friedman

13.3K Subscribers

20 years in UX • Senior UX Lead & Advisor @ EU Parliament • Smashing

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Vitaly Friedman will make your UX work more impactful

For the last 20 years, Vitaly Friedman has been working with companies and orgs like European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.

Vitaly is the founder and editor-in-chief of Smashing Magazine since 2006, an online magazine for designers and engineers, where he helps curate friendly, inclusive UX conferences (SmashingConfs).

Through his articles, books, talks, trainings and courses he taught 47,000 designers practical insights on how to design digital products that people actually use, value and perhaps even fall in love with.

Worked / Taught at
European Parliament
REWE
Alliander
Zalando
Otto Group

Alumni reviews

Claire

Live cohort
Principal UX Designer · Discount Tire

How To Measure UX and Its Business Impact

This course provides insights into multiple techniques for defining and measuring UX KPIs and ROI. Vitaly provides an engaging lecture covering these techniques before facilitating a hands-on workshop to ensure that students have an applied understanding of the topics discussed.

Sofia

Live cohort
Senior UX Designer · Verizon Connect

How To Measure UX and Its Business Impact

All great!

Olga

Live cohort
senior product designer · CMT

How To Measure UX and Its Business Impact

Course was full of valuable information and exceeded my expectations. Vitaly is highly experienced, involved and inclusive mentor. The course was very practical, we went through a real case, and it was great to do it in a group of variously thinking designers. I have a feeling that what I got in 4 hours needs longer time to digest and fully own, as it was really A LOT. I can wholeheartedly recommend this course for senior designers, product designers, designers working on their own and in a team.. As it is a full design process and it is very business oriented.

Joy

Live cohort
Senior UX designer · Digital Services Cambridge Ltd. ROHQ

How To Measure UX and Its Business Impact

Attending “How to Measure UX and its Business Impact” by Vitaly Friedman was very informative and valuable, especially as I continue to strengthen my UX rationale and better articulate the value of solutions when communicating with and gaining buy-in from Product Owners and development teams. I'm very happy I took the course, as it provided practical insights that I can apply to my work. The session provided practical examples and frameworks, which we applied through the workshop, including "Event storming and Design KPI trees". This hands-on approach helped me better understand how to map user experiences, identify opportunities, and connect UX initiatives to business goals and measurable outcomes. Overall, the session gave me a more strategic perspective on how to communicate and demonstrate the value and impact of UX within the organization.

Patricia

Live cohort
Senior Product Designer · UBS

How To Measure UX and Its Business Impact

Vitaly always goes the extra mile to give fresh and new perspective on the topics he presents. Participating on his courses are always very exciting and interesting. Thank you for the great session!