Vitaly Friedman

Vitaly Friedman

12.5K Subscribers

20 years in UX • Senior UX Lead & Advisor @ EU Parliament • Smashing

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Vitaly Friedman will make your UX work more impactful

For the last 20 years, Vitaly Friedman has been working with companies and orgs like European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.

Vitaly is the founder and editor-in-chief of Smashing Magazine since 2006, an online magazine for designers and engineers, where he helps curate friendly, inclusive UX conferences (SmashingConfs).

Through his articles, books, talks, trainings and courses he taught 47,000 designers practical insights on how to design digital products that people actually use, value and perhaps even fall in love with.

Worked / Taught at
European Parliament
REWE
Alliander
Zalando
Otto Group

Alumni reviews

Design Patterns For Complex UIs and Enterprise UX

Vitaly has an incredible depth of knowledge, and the course is packed with real examples and practical patterns you can actually apply. He explains complex topics in a way that's easy to follow and shares a ton of helpful resources that make it easy to keep learning after the course.
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Tara

July 2026
Senior Product Designer · Entegral

Design Patterns For Complex UIs and Enterprise UX

Great workshop, very useful for those operating in more complex domains. Vitaly shows a deeply meticulous and passionate approach to design, which is infectious and inspiring.
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Sam

July 2026
Senior Product Designer · Secondmind

Design Patterns For Complex UIs and Enterprise UX

A genuinely valuable course -> long and after a full workday, but well worth it. The framing that all information is essentially data really stuck with me: something I'd known for years without ever putting it that way. Already looking forward to the next one.
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Martin

July 2026
Product Owner · Freelance

Design Patterns For Complex UIs and Enterprise UX

Great course; glad I attended this. Vitaly was very interactive with the participants and answered all our questions and queries. Hoping to implement the things I learned from this course into my daily life.

Henan

July 2026
Senior Product Designer · Corporate Banking

Design Patterns For Complex UIs and Enterprise UX

Lots of very useful patterns and tips, delivered in a very entertaining way! I have learned a lot, and it was good fun. Thank you!
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Maria

July 2026
Senior UX/UI Designer · Ahlsell