6 Weeks
·Cohort-based Course
How to design useful AI features that people understand, use and trust — with 100s of real-life examples and practical UX guidelines.
6 Weeks
·Cohort-based Course
How to design useful AI features that people understand, use and trust — with 100s of real-life examples and practical UX guidelines.
Course overview
As product teams race to integrate AI in products, they too often rely on good old-fashioned patterns like an assistant, or a chatbot. However, these AI experiences are often painfully slow, the responses are generic and users have to meticulously explain to AI just what exactly they need — over and over and over again.
In this course, we’ll explore what designers need to know about AI to design effective and meaningful AI experiences. We'll explore AI limitations and constraints, frequent usability and accessibility issues, how to deal with voice UIs and multi-modal experiences — and how to orchestrate UX for agents, with guardrails, permissions and confidence levels.
☕️ Bring your preferred coffee mug! We’ll be spending a lot of time, sketching, designing, and thinking. Be ready to challenge your general view of the AI design process.
You’ll leave the course with a toolbox of practical techniques and design patterns to apply to your projects right away. This isn’t a workshop on how to use AI to design, but how to apply design patterns and design process to help your users make the most out of your AI-enhanced products.
Interactive workshop includes:
🪴 100s of practical real-life examples
🔬 Recent UX research on AI usability and accessibility
🎯 Practical, hands-on projects to apply your learnings
👋 Live interactive sessions and live feedback
👫 Inclusive, friendly community for all your questions
🧰 Toolbox of practical patterns, techniques, examples
🏅 Well-deserved certificate for your hard work
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Product designers who want to understand the constraints of AI and how to design effective AI experiences that people trust and use.
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UX Leads who want to learn how to design feasible and effective AI features that don't frustrate people but help them get their work done.
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Interface designers who want to boost their AI design skills and understand what makes a truly incredible AI experience.
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The curious minds who want to understand what makes a truly incredible AI experience — and how to spot (or fix) the bad ones.
Design AI features from scratch
You'll be working on hands-on assignments, live with people around the world — with specific AI UX challenges from real-world projects. You will receive feedback on your work as well.
State of AI in 2026
How people use AI interfaces, main slowdowns, blockers, usability and accessibility issues.
How AI actually works under the hood
Get under the hood of how AI works and learn how design choices can shape (or derail) AI output.
Why chatbots often don't work
Understand why chatbot UIs can be more frustrating than helpful — and what we can use instead.
Scaffolding For AI
Learn where AI typically lives — from collapsible widgets and contextual overlays to canvases, assistants, omniboxes and quiet AI.
Input UX, Output UX, Refinement UX
How to help people provide better input, make sense of AI output and refine it to match user's needs well.
Designing for Agentic UX
Support decision-making and complex workflows — with guardrails, permissions, approval flows and human in the loop.
Designing Loops, Not Flows
Why linear customer journeys often don't map well with AI features, and how we need to change our process to design AI loops instead.
Estimating AI effort, measuring AI impact
Tools and methods to scope AI features and track their real-world usefulness.
Designing for trust and confidence
Design strategies that build confidence and clarity around AI behaviors and decisions.

Live sessions
Learn directly from Vitaly Friedman in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
11 live sessions • 36 lessons
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Anna E. Cook
Ben Callahan
Alma Hoffmann
Sara Soueidan
Hello, my name is Vitaly Friedman, I love beautiful content and don’t like to give in easily. As a UX Lead, over the last 3 years, I’ve been scouting the web for reliable and effective AI design patterns. I was honored to explore what works and what doesn’t, how people use AI, when they struggle and succeed and when they trust and use AI. All these learnings and insights from all these years are now collected in this video course.
Over the years, I was wearing many hats, as designer and as developer, being involved in UX, interface design, usability testing and performance optimization.
I love love writing articles about the web, speaking, workshopping and teaching. I’m the editor-in-chief and creative lead of Smashing Magazine. In my spare time, I’m a front-end & UX consultant in Europe and abroad, working with big and small companies and organizations, such as European Parliament, Haufe-Lexware, Axel-Springer and others.
Worked with
Join an upcoming cohort
Winter 2026
$995
Dates
Payment Deadline
6–8 hours per week
⚡ Live Workshop with Vitaly on Tuesdays
2–4 PM EST
Over five weeks, you'll work hands-on to optimize an AI-powered financial stock screener. Through live workshops, you'll receive expert guidance, practical resources, and real-time feedback.
👋 Open Hours with Vitaly on Fridays
2–3 PM EST
During our dedicated open office hours, you'll have the opportunity to bring your most challenging questions, share your work-in-progress, and receive personalized feedback from Vitaly.
Self-paced lessons
2–3 hours a week
Learn at your own pace with bite-sized video lessons, designed to fit your schedule. Film 6 to 8 hoursIdeal for interface designers, UI engineers and developers who’d love to be prepared for complex UX challenges.
Weekly project
2 hours per week
Dedicate two hours weekly to your hands-on project, where you'll enhance and optimize an AI-powered product through iterative design improvements.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Join an upcoming cohort
Winter 2026
$995
Dates
Payment Deadline