UX Strategy Playbook: How To Build Influence and Drive Impact
Vitaly Friedman
Sr. UX Lead • LinkedIn Top Voice in UX
Build influence. Measure success. Drive impact.
Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.
UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.
You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.
You'll learn how to:
Turn business goals into design decisions
Estimate and prioritize UX work that matters
Measure UX impact and shape business strategy
Show value in restrictive environments (B2B, Enterprise)
Use key business/product metrics, from churn to CLTV
Build design KPI trees and UX scorecards for your product
Overcome legacy, mitigate risks, UX debt, low UX maturity
Bonus: full access to the video course "Measuring UX" (8h)
You'll also get all recordings of all live sessions.
What you’ll learn
You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.
The building blocks of UX strategy, stakeholders, product and business strategy
How to visualize the ROI of UX with value mapping and value architecture
How to measure UX impact with limited access to users, incl. B2B, Enterprise
How to prioritize UX work for business OKRs, KPIs and metrics (B2C/B2B)
Leading vs. lagging indicators, causation vs. correlation, business flywheels
How to make sense of business goals/metrics, CLTV, MRR, churn, CAC, NPS
Data-driven, evidence-based workflow that reconciles qual/quant insights
How to choose right UX metrics to measure local and global UX success,
Task analysis, effective surveys, feedback scoring, SUS, SUPR-Q, UMUX-Lite.
Estimate research and UX efforts, scope, unknown unknowns
Rank UX initiatives by frequency, severity and failure frequency
Using effort/value curves, TARS and UX metrics to spot opportuniti OKes
Breaking down business objectives to design initiatives with KPI trees
Event storming and impact mapping to find bottlenecks and successes
How to attach local and global UX metrics to track the impact of your work
Stakeholder engagement, risk management, building alliances, business language
How to deal with legacy, UX debt, politics, NDAs, technical constraints and limitations
How to build a strong case for UX, accessibility, research — and secure buy-in
Learn directly from Vitaly
Vitaly Friedman
20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag
Who this course is for
Strategic Heads of Design
You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.Business-Minded Product Leads
Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.Senior/Staff Product Designers
You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.
Course syllabus
Week 1
Jun
1
Mapping Design Impact to Value
Jun
3
Business KPIs and Product Metrics
Jun
5
🌻 Optional: Open Hour
Week 2
Jun
8
UX Metrics and Design KPIs
Jun
10
Estimate and Prioritize UX Work
Jun
12
🌻 Optional: Open Hour
Free resource
How To Measure UX and Design Impact
Understand UX metrics
Learn key UX metrics (SUS, UMUX-Lite, TPI) and how to connect them to product and business goals.
Prioritize UX work effectively
Explore frameworks and KPI trees to decide which UX initiatives create the highest impact
Apply research methods strategically
Choose the right UX research methods and design KPIs to get actionable, measurable results.
Schedule
Live sessions
5-8 hrs / week
For live sessions + your UX Impact project
Mon, Jun 1
4:00 PM—6:30 PM (UTC)
Wed, Jun 3
4:00 PM—6:30 PM (UTC)
Fri, Jun 5
4:00 PM—5:30 PM (UTC)
Bring Your Own Work!
2-4 hrs / week
In this course, you'll have an option to make your work in the course as tangible as possible. Bring your actual real project — and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy to present to your stakeholders.
Video course on "Measure UX" (8h)
1 hr / week
Full access to video course (before and after the workshop!)
Testimonials
Vitaly is such an incredible speaker — super engaging, down-to-earth, and really knowledgeable. The course had so many eye-opening insights and practical tips that I can actually use in my everyday work! Definitely recommend it for anyone looking to level up their UX and design skills!
Tetyana Rozhkova
Product Designer, UBSIf you’re like me and mainly focus on the design side of UX, this course was the missing link for me to make my design more impactful and aligned with business goals. It made understanding metrics and KPIs so much easier with real-world examples and practical tips.
I loved that the videos break things down clearly — simple and to the point. I came away with new insights on connecting my design work to measurable outcomes, which I didn’t have before. It’s definitely worth it if you want to grow your UX skills!
Christine Vallaure
Product DesignerThe versatility of the course truly stands out. Unlike many other resources on the subject, it’s highly applicable to B2B and enterprise software, addressing complex, non-linear workflows where traditional conversion metrics fall short.
I was particularly impressed by the depth of the material, thoughtfully packed into 8 hours of engaging video content. It’s an invaluable resource for anyone looking to be more intentional and systematic about user experience.
Slava Shestopalov
Design Manager, Wolters KluwerThis practical guide for designers and managers on how to set up and track design success in your company is phenomenal! Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.
Jon Yablonski
UX Engineer, MixpanelYou know how everyone keeps saying “Designers need to understand the language of the business!” — and then you are “Okay, but, how?”. Well, Vitaly is teaching you exactly how to do that! This is a very practical course, full of great examples and tips, to help you understand different business and UX metrics.
This will help you measure design success, and have a bigger impact in your company! It’s a great course for anyone who wants to go beyond pixel pushing, into a more strategic role, but doesn’t know where to start.
Stéphanie Walter
UX Researcher, StrategistMetrics are hard, and Vitaly’s teaching is an in-depth shortcut delivered warmly and positively as always. He makes sense of a wide landscape of options to help you choose the right metrics that fit into your work and organization’s culture.
Nathan Curtis
Design System Consultant
$995
USD